Is americana decor profitable to sell on Amazon United States?

The niche generates $273K/yr across 229 tracked products. 41 of 55 products launched in the last 360 days are still selling. 90-day search growth is +741.6%. Flapen's verdict: Worth a look (75/100).

How competitive is the americana decor niche?

169 brands and 209 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 25% of demand.

What do buyers complain about in americana decor?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.0%.

When does demand for americana decor peak?

Demand peaks in May–Jun–Jul; the busiest month runs 20.5× the quietest.

What does it cost to enter the americana decor niche?

Listings span $3.57–$49.70; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.

americana decor

Worth a look

Shows demand growing +741.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+741.6%

90-day search growth — must beat 0% to launch

Competition

Incredible11%

top-5 click share — an open shelf

Brand share

Incredible25%

top-5 brand share — no brand owns this niche

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$16.02

avg listing price — sweet spot $15–$100

Price range

Great$3.57–$49.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good769.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$273K

$273K/yr · 1.3M searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, americana decor is a $273K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 25% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 75/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

americana decor market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: $481K–$641K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,351
Page quality: 0%
Prime: 98%
Sponsored: 96%
Out of stock: 3.0%
Avg brand age: 23 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

169 falling

Sellers

209

Top-5 brand share

25%

Top 20: 49%

Top-5 click share

11%

Top 20: 30%

Open market

73%

OHOME7%
COCHIE6%
Hananona4%
AVOIN colorlife4%
XJCUG2%
ORIENTAL CHERRY2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +741.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 20.5×

Open Trend

Top americana decor search terms

americana decor231K/yr +494.8%0.9% conv.
patriotic outdoor decor124K/yr +900.9%0.8% conv.
4th of july banner111K/yr >1,000%2.5% conv.
4th of july yard decorations68K/yr >1,000%1.0% conv.
red white blue decorations83K/yr +418.2%1.5% conv.
4th of july decorations indoor65K/yr +955.8%1.7% conv.
memorial day decorations outdoor63K/yr +698.9%1.9% conv.
americana outdoor decor57K/yr +976.2%0.8% conv.
4th of july table decor51K/yr >1,000%1.4% conv.
patriotic porch decor50K/yr >1,000%0.7% conv.

All search terms

Top americana decor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OHOME 4th of July Decorations - Patriotic USA Stars Table Runner for Home | Memorial Day Decorations - Fourth of July Accessories Decor Party Supplies Indoor Outdoor - 250 Anniversary USA Merchandise

OHOME$7.944.5★548 rev

Americana Decor Wooden Sign Patriotic American Flag Pledge of Allegiance Plaque 4th of July Decorations Indoor Memorial Day Home Decor Rustic USA Wall Art Gift

XJCUG$8.994.3★149 rev

12 Pack Small American Flags on Stick Small US Flags/Mini American Flags for Outside 4x6 Inch American Hand Held Stick Flags with Kid-Safe Spear Top Patriotic Veterans Day Decorations 4th of July Decorations

Uelfbaby$7.604.6★4,362 rev

4th of July Decorations Outdoor - Hanging American Flag Banners Stars and Stripes Porch Sign -Patriotic Memorial Day Decor Party Supplies for July Fourth Independence Labor - Red White Blue (2 Pcs)

ORIENTAL CHERRY$12.344.3★2,695 rev

Patriotic Artificial Berry Stem Picks Red White Blue Star for 4th of July

Shitailu$17.474.6★425 rev

Newest

by launch date

4th of July Table Decorations 3Pcs Red White and Blue Decorations Retro Patriotic Memorial Day Tiered Tray Decor Labor Day Independence Day Fourth of July Decor for Home Office Shelf

PAIVSUN$18.3666 rev

4mo ago

Hananona 12 Pcs Artificial Flowers Outdoor Faux Artificial Plants UV Resistant Plastic Patriotic Flower Bulk for 4th of July Hanging Planter Porch Window Home Summer Decor 12 Red White Blue

Hananona$17.483,247 rev

5mo ago

OHOME 4th of July Decorations - Patriotic USA Stars Table Runner for Home | Memorial Day Decorations - Fourth of July Accessories Decor Party Supplies Indoor Outdoor - 250 Anniversary USA Merchandise

OHOME$7.94548 rev

10mo ago

COCHIE 4th of July Decorations Set Red White Blue Decor Wooden Patriotic Memorial Day Tiered Tray Decor Labor Day Decorations Fourth of July Decoration for Home Office Table (Flag Retro)

COCHIE$19.48159 rev

1y ago

COCHIE 4th of July Decorations Wooden Stars Patriotic Memorial Day Star Tiered Tray Decor Set of 3 Fourth of July Red White Blue Decoration for Home Office Table Shelf (Flag Retro)

COCHIE$14.2994 rev

1y ago

What buyers say about americana decor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“The quality is solid”

Color15%

“Awesome color”

Value For Money9%

“Money well spent”

Advertised Vs Actual Product7%

“Exactly as advertised”

Design-Overall5%

“Sturdy Design”

Size-Overall4%

“I like the size”

Material Quality4%

“Nice heavy material”

Brightness/Shine/Glow3%

“Bright lights”

Assembly/Installation3%

“Easily installed”

Durability3%

“Beautiful and durable”

What buyers complain about

Size-Overall17%

“Too large”

Quality-Overall14%

“Cheap quality”

Color7%

“Faded color”

Advertised Vs Actual Product6%

“Looks nothing like the picture”

Assembly/Installation5%

“Assembly is a pain”

Durability5%

“Does not last”

Value For Money5%

“I think the price is a bit high for what you get”

Material Quality4%

“Cheap Material”

Thickness3%

“Cheap thin material”

Brightness/Shine/Glow2%

“Lights are not ideal”

Top return reasons

Size-Overall31%

Material Quality11%

Quality-Overall11%

Advertised Vs Actual Product11%

Color9%

Assembly/Installation4%

Value For Money3%

Defective Material/Parts2%

Functionality-Overall2%

Thin2%

Common questions

Is americana decor profitable to sell on Amazon United States?: The niche generates $273K/yr across 229 tracked products. 41 of 55 products launched in the last 360 days are still selling. 90-day search growth is +741.6%. Flapen's verdict: Worth a look (75/100).
How competitive is the americana decor niche?: 169 brands and 209 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 25% of demand.
What do buyers complain about in americana decor?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.0%.
When does demand for americana decor peak?: Demand peaks in May–Jun–Jul; the busiest month runs 20.5× the quietest.
What does it cost to enter the americana decor niche?: Listings span $3.57–$49.70; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.