american flag 12x18 inches
Worth a lookShows demand growing +342.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+342.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$53.26avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,126.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay$123K$123K/yr · 37K searches
Price range
Bad$4.87–$369.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, american flag 12x18 inches is a $123K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Apr–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
american flag 12x18 inches market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $160K–$213K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #2,012
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 89%
- Out of stock
- 4.8%
- Avg brand age
- 36 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
105
Top-5 brand share
43%
Top 20: 80%
Top-5 click share
35%
Top 20: 71%
Open market
53%
- Uelfbaby11%
- Bradford11%
- TOPFLAGS10%
- BOLALI6%
- GiftExpress5%
- HOOSUN4%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +342.4% search growth over the last 90 days.Peak months: Apr, Jun, Jul · busiest ÷ quietest = 3.6×
Top american flag 12x18 inches search terms
- 12x18 american flag13K/yr
- 12 x 18 american flag8K/yr
- american flag 12x18 inches6K/yr
- american flag 12x185K/yr
- 12 x 18 flags5K/yr
Top american flag 12x18 inches products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bradford American Flag 12x18 Inches Embroidered Small American Boat Flag Double Sided USA US United Flags for Outside with 2 Brass Grommets and 4 Stitching Rows Boat Cabin Decoration
Bradford$9.814.6★933 rev
12 Pcs 12x18 Inch American Flags for Outside 250th Anniversary USA Stick Flag with Handheld and Grounded Multi-Purpose Flagpole Memorial Day 4th of July Decorations Patriotic Decorations
Uelfbaby$24.214.3★806 rev
12x18 Inch 12Pcs American Flags with Spear Top on Stick 250 Anniversary USA Flag American Hand Held Flag for Memorial Day Fourth of July Outdoor Decorations
BOLALI$18.954.3★94 rev
American Flag USA Garden Flag 12 x 18 - Patriotic Double Sided Small Flags for Yard
TOPFLAGS$8.684.8★5,657 rev
12x18 Inch American Flags on Stick - Patriotic American Flags for Outside USA Stick Flag Perfect for Independence Day Memorial Day 4th of July Decorations (12)
FLAGMESAGE$20.684.0★327 rev
Newest
by launch date
12 Packs 12x18 Inch American Flags with Stick USA Handheld Flags 12x18 on Wooden Stick with Kid-safe Spear Top for Outside Memorial Day Grave Markers 4th of July Decorations Veterans Parades
PNIOTAIN$21.5666 rev
American Flag 12x18 ft TearProof Series Heavy Duty Tough Spun Polyester USA Flags High Wind US Flags for Outside Outdoor with Durable Embroidered Stars Sewn Stripes 5 Brass Grommets
MVPRING$282.73702 rev
12 Pcs 12x18 In American Flags for Outside 4th of July Grounded Decorations Outdoor Weatherproof 250 Anniversary USA Flag for Memorial Day Patriotic Decor Fourth of July Accessories
Blowata$25.99232 rev
12x18 Inch American Flags on Stick - Patriotic American Flags for Outside USA Stick Flag Perfect for Independence Day Memorial Day 4th of July Decorations (12)
FLAGMESAGE$20.68327 rev
12x18 Inch 12Pcs American Flags with Spear Top on Stick 250 Anniversary USA Flag American Hand Held Flag for Memorial Day Fourth of July Outdoor Decorations
BOLALI$18.9594 rev
Trending
90-day click momentum12 Packs 12x18 Inch American Flags with Stick USA Handheld Flags 12x18 on Wooden Stick with Kid-safe Spear Top for Outside Memorial Day Grave Markers 4th of July Decorations Veterans Parades
PNIOTAIN$21.562.7★
12 Pcs 12x18 In American Flags for Outside 4th of July Grounded Decorations Outdoor Weatherproof 250 Anniversary USA Flag for Memorial Day Patriotic Decor Fourth of July Accessories
Blowata$25.994.0★
GIFTEXPRESS 12-Pack 12x18 American Stick Flags Made in USA Handheld with 30 Wooden Pole & Gold Spear Tip Patriotic Grave Marker Flags for Memorial Day 4th of July Veterans Day Parade Use
GiftExpress$33.944.6★
12x18 Inch 12Pcs American Flags with Spear Top on Stick 250 Anniversary USA Flag American Hand Held Flag for Memorial Day Fourth of July Outdoor Decorations
BOLALI$18.954.3★
12x18 Inch American Flags on Stick - Patriotic American Flags for Outside USA Stick Flag Perfect for Independence Day Memorial Day 4th of July Decorations (12)
FLAGMESAGE$20.684.0★
What buyers say about american flag 12x18 inches
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product well made looks terrific”
“Bright Colors”
“material is lightweight”
“Better than expected”
“Great Value”
“Fits great”
“These are super sturdy with a metal”
“Very durable for your boat”
“American made”
“Easily installed”
What buyers complain about
“lack proper quality control”
“Broke easily”
“It's small,”
“not pure white”
“Extremely thin material”
“Crap on a stick”
“Flimsy”
“A bit pricey”
“Misleading description”
“There is a bit of unevenness in the stitching”
Top return reasons
Common questions
- Is american flag 12x18 inches profitable to sell on Amazon United States?
- The niche generates $123K/yr across 53 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +342.4%. Flapen's verdict: Worth a look (71/100).
- How competitive is the american flag 12x18 inches niche?
- 43 brands and 105 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in american flag 12x18 inches?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.9%.
- When does demand for american flag 12x18 inches peak?
- Demand peaks in Apr–Jun–Jul; the busiest month runs 3.6× the quietest.
- What does it cost to enter the american flag 12x18 inches niche?
- Listings span $4.87–$369.52; the average listing price is $53.26 (sweet spot $15–$100). The average incumbent carries 2,126 reviews — the moat a new listing must climb.