american flag
Launch itA $13.8M/yr market growing +129.6% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$13.8M$13.8M/yr · 10.0M searches
Growth
Incredible+129.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$21.98avg listing price — sweet spot $15–$100
Price range
Great$6.42–$83.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,194.19avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, american flag is a $13.8M/yr Amazon United States market (10.0M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 76/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 800K–1.0M
- avg 25,000–30,000/product
- Revenue / yr
- $17.6M–$22.0M
- units × avg price
- Launch success
- 100%
- 7 of 7 new (360d)
- Conversion rate
- 6.3%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 100%
- Out of stock
- 0.2%
- Avg brand age
- 37 months
- Avg seller age
- 167 days
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
37
Top-5 brand share
53%
Top 20: 87%
Top-5 click share
49%
Top 20: 88%
Open market
41%
- Rushmore Rose USA21%
- ZNNOPAX9%
- LYNSHION8%
- DANF FLAG8%
- COMFY LIME7%
- --7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +129.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
American Flag Made in USA | American Flags for Outside 3X5 | Premium US Flag 3X5 Heavy Duty Outdoor with Embroidered Stars and Sewn Stripes.
Rushmore Rose USA$37.954.6★37,067 rev
American flag 3x5 FT for Outside Heavy Duty Polyester USA Flag Outdoor with Embroidered Stars Sewn Stripes US Flag with Brass Grommets for Indoor Outdoor All Weather
ZNNOPAX$11.364.7★1,285 rev
American Flags for Outside 3x5 Ft Heavy Duty Outdoor US Flag with Waterproof Embroidered Stars Sewn Stripes & Brass Grommets for High Wind UV Fade Resistant
LYNSHION$11.814.8★1,273 rev
American Flag 3x5 Ft for Outside Heavy Duty US Flag for High Wind Outdoor
DANF FLAG$15.594.6★7,703 rev
Premium 3x5 American Flags for Outside Heavy Duty Nylon Embroidered Stars & Sewn Stripes
COMFY LIME$17.684.6★1,144 rev
Newest
by launch date
AOKIIE 3x5Ft American Flags for Outside Heavy Duty Nylon US Flag TearProof
AOKIIE$12.22306 rev
GYaozii 3x5Ft American Flags for Outside Heavy Duty US Flag TearProof
GYaozii$12.81475 rev
American Flag 3x5 FT Long Lasting Heavy Duty 420D Polyester US Flag for High Winds Tear-Proof USA Flag with Brass Grommets Embroidered Stars & Sewn Stripes
AOTAI$18.08657 rev
Custom Pink American Flag 3x5 Ft Personalized Funny Flags Design Your Image Logo Photo Text Customized Flag Tapestry for Bedroom Room Dorm Concerts Outdoor Garden Decor
Generic$13.88253 rev
American Flags for Outside 3x5 Ft Heavy Duty Outdoor US Flag with Waterproof Embroidered Stars Sewn Stripes & Brass Grommets for High Wind UV Fade Resistant
LYNSHION$11.811,273 rev
Trending
90-day click momentum
12 Pcs 12x18 Inch American Flags for Outside 250th Anniversary USA Stick Flag with Handheld and Grounded Multi-Purpose Flagpole Memorial Day 4th of July Decorations Patriotic Decorations
Uelfbaby$24.214.3★
12 Pcs Small American Flags on Stick 6x4 In 4th of July Decorations Mini 250 Anniversary USA Flag Fourth of July American Handheld Flags for Veterans Day Memorial Day Supplies
Blowata$6.424.4★
American flag 3x5 FT for Outside Heavy Duty Polyester USA Flag Outdoor with Embroidered Stars Sewn Stripes US Flag with Brass Grommets for Indoor Outdoor All Weather
ZNNOPAX$11.364.7★
American Flags for Outside 3x5 Ft Heavy Duty Outdoor US Flag with Waterproof Embroidered Stars Sewn Stripes & Brass Grommets for High Wind UV Fade Resistant
LYNSHION$11.814.8★
GYaozii 3x5Ft American Flags for Outside Heavy Duty US Flag TearProof
GYaozii$12.814.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolute Quality”
“made in our country”
“Fair price”
“Beautiful color”
“Durable material”
“AS ADVERTISED”
“light material”
“sturdy fabric”
“Well stitched”
“Correct size”
What buyers complain about
“Falling apart”
“Average quality”
“Poor quality stitching”
“Runs small”
“False Advertising”
“Weak material”
“Faded colors”
“Actually thick”
“It is a little expensive”
“Not Strong”
Top return reasons
Common questions
- Is american flag profitable to sell on Amazon United States?
- The niche generates $13.8M/yr across 32 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +129.6%. Flapen's verdict: Launch it (76/100).
- How competitive is the american flag niche?
- 27 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in american flag?
- Top complaints mined from reviews: Durability, Quality-Overall, Stitch/Finish/Polish. The return rate is 0.9%.
- When does demand for american flag peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.2× the quietest.
- What does it cost to enter the american flag niche?
- Listings span $6.42–$83.93; the average listing price is $21.98 (sweet spot $15–$100). The average incumbent carries 5,194 reviews — the moat a new listing must climb.
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