Is American Flag profitable to sell on Amazon United States?

Flapen scores American Flag 76 out of 100 on Amazon United States, a Pass. Shoppers spend $13.8M a year across 32 tracked products. 7 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew +129.6% in the last 90 days.

How competitive is the American Flag niche on Amazon United States?

27 brands and 37 sellers compete in American Flag on Amazon United States. The top 5 American Flag products take 49% of clicks, and the top 5 brands take 53%.

What do buyers complain about in American Flag?

American Flag buyers on Amazon United States complain most about Durability, Quality-Overall, and Stitch/Finish/Polish. An estimated 0.9% of orders come back.

When does demand for American Flag peak?

Search demand for American Flag on Amazon United States peaks in May–Jun–Jul, and the busiest month runs 3.2× the quietest.

What does it cost to enter the American Flag niche?

American Flag sells for $21.98 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.42 to $83.93. The average product has 5,194 reviews, the count a new listing must catch up to.

American Flag

Pass

American Flag scores 76 out of 100, a Pass. Shoppers spend an estimated $13.8M a year here, search demand grew +129.6% this quarter, and an estimated 0.9% of orders come back.

Filters Trending

Flapen Score: 76
76 / 100Top 2% of 8,839 Patio, Lawn & Garden niches · +20 vs the category median of 56
Market size: $13.8M/yr10.0M searches / yr
90-day growth: +129.6%search demand this quarter
Competition: 49%top-5 click share · 27 brands · 37 sellers

Flapen Score

American Flag against its category

The dotted line is the Patio, Lawn & Garden average. Past it, American Flag is stronger. Inside it, weaker.

76Pass

This niche Category average

See the method

Market

The American Flag market on Amazon at a glance

Shoppers on Amazon United States searched for American Flag 10.0M times last year and spent an estimated $13.8M. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 76 out of 100, a Pass.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 10.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +129.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.8M a year.

Searches, last 12 months: 10.0M
Growth, 90 days vs prior 90: +129.6%
Conversion, latest week: 6.3%
Market size, estimated: $13.8Ma year
Peak month: June3.2× the quietest month
Top search term: american flags for outside2.3M searches a year

02 · Price

A sale here is worth $21.98.

Listings sell for $21.98 on average, from $6.42 to $83.93. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 25,000 to 30,000 of them. At $21.98 that is $550K to $659K a year per listing.

Average price: $21.98inside the $15 to $100 sweet spot
Price range: $6.42–$83.93
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 800K or moreAmazon's top range
Units per listing a year: 25,000–30,000
Revenue per listing a year: $550K–$659K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #74 within Flags. It carries 5,194 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 94%
Out of stock, average day: 0.2%
Average rank: #74in Flags
Average rating: 4.60 starsAmazon United States average 4.42 stars
Average reviews: 5,194per listing
Listings tracked: 32

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 7Amazon's first-year sales bar
Average brand age: 37 months

Products

Top American Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

Top-5 brand share

53%

Top 20: 87%

Top-5 click share

49%

Top 20: 88%

Open market

41%

Brand 121%
Brand 29%
Brand 38%
Brand 48%
Brand 57%
Brand 67%

Demand

American Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top American Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

american flags for outside2.3M/yr +269.9%7.1% conv.
american flag2.0M/yr +113.1%6.1% conv.
flag1.5M/yr +26.4%2.0% conv.
flags1.1M/yr +50.0%0.9% conv.
american flag made in usa | american flags for outside 3x5 | premium us flag 3x5 heavy duty outdoor with embroidered stars and sewn stripes.261K/yr >1,000%0.5% conv.
american flags267K/yr +439.9%2.9% conv.
usa flag309K/yr +181.7%5.6% conv.
flags for outside347K/yr +93.3%1.6% conv.
flags for outside 3x5193K/yr +446.0%4.8% conv.
us flag220K/yr +121.0%6.5% conv.