Is amaryllis bulbs profitable to sell on Amazon United States?

The niche generates $593K/yr across 43 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -49.0%. Flapen's verdict: Worth a look (60/100).

How competitive is the amaryllis bulbs niche?

11 brands and 13 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in amaryllis bulbs?

Top complaints mined from reviews: Plant Growth, Value For Money, Durability. The return rate is 0.3%.

When does demand for amaryllis bulbs peak?

Demand peaks in Nov–Dec; the busiest month runs 26.5× the quietest.

What does it cost to enter the amaryllis bulbs niche?

Listings span $14.35–$36.93; the average listing price is $26.80 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.

amaryllis bulbs

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$26.80

avg listing price — sweet spot $15–$100

Price range

Great$14.35–$36.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great314.47

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Market size

Good$593K

$593K/yr · 1.0M searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-49.0%

90-day search growth — must beat 0% to launch

Signals Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, amaryllis bulbs is a $593K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amaryllis bulbs market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $1.6M–$2.1M; units × avg price
Conversion rate: 2.1%
Avg BSR: #4,824
Page quality: 0%
Prime: 37%
Sponsored: 72%
Out of stock: 48.7%
Avg brand age: 53 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

The Three Company28%
Marde Ross & Company24%
Holland Bulb Farms18%
Daylily Nursery14%
Generic5%
Votaniki3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 26.5×

Open Trend

Top amaryllis bulbs search terms

amaryllis bulbs370K/yr -45.9%1.8% conv.
amaryllis bulbs in wax179K/yr -68.0%4.3% conv.
amaryllis bulbs for planting39K/yr +25.5%1.4% conv.
amaryllis111K/yr -45.6%1.6% conv.
waxed amaryllis bulbs100K/yr -56.6%3.0% conv.
amarillos bulbs28K/yr -37.6%2.2% conv.
bulbos de amaryllis dobles6K/yr +130.7%0.4% conv.
bulbos de amaryllis13K/yr -45.9%0.3% conv.
amaryllis bulb26K/yr -57.6%2.5% conv.
amarilis6K/yr -3.4%0.3% conv.

All search terms

Top amaryllis bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Waxed Amaryllis Bulb Red Wax with Red Blooms Live Holiday Gift Plant Easy Care No Watering Needed

The Three Company$19.524.2★3,544 rev

3 Mixed Amaryllis Bulbs Random Mix! Healthy Bulbs!

Daylily Nursery$34.814.8★39 rev

Waxed Amaryllis Bulb - Pink Wax White Blooms - Easy Care - No Watering Needed! Beautiful Spring Dcor

The Three Company$19.453.1★297 rev

Double Pink Amaryllis Bulb Large Bulb for Planting 4-8 Blooms 1624 Tall Elegant Indoor & Outdoor Plant Ideal for Seasonal Decor Low-Maintenance Amaryllis Bulb (Not in Wax)

Marde Ross & Company$36.004.0★126 rev

New Fresh 3pcs Pink Amaryllis Zwiebeln Flower Seeds Generic

Generic$14.793.6★4 rev

Newest

by launch date

Sea Glass Waxed Amaryllis Flower Bulb with Stand Grow Real Blooming Indoor Spring Flowers No Water Needed

Holland Bulb Farms$29.728 rev

4mo ago

Tinkerbell Amaryllis Bulb by Horn Canna Farm | Large Indoor Flower Bulb for Winter Growing | Soft Pink and Cream Blooms with Multiple Flowers per Stem

Horn Canna Farm$16.5113 rev

8mo ago

Amaryllis Dancing Queen Bulb Striking Double Red and White Blooms | Premium Outdoor Hippeastrum Variety Easy-to-Grow Perennial Flower Bulb for Vibrant Summer and Garden Color Displays

Votaniki$31.3514 rev

9mo ago

Picasso Waxed Amaryllis Bulb White Wax with Pink and Red Splatter Size 32/34

Daylily Nursery$36.9355 rev

1y ago

Waxed Amaryllis Bulb - Purple Wax White Blooms - Easy Care - No Watering Needed! Beautiful Spring Dcor

The Three Company$19.85297 rev

1y ago

What buyers say about amaryllis bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth37%

“Easy to grow”

Gifting Purpose24%

“Beautiful Christmas gift”

Quality-Overall7%

“GREAT QUALITY”

Color7%

“Beautiful colors”

Ease Of Use6%

“Easy to use”

Value For Money5%

“Excellent price”

Size-Overall3%

“Great size”

Durability3%

“They lasted almost a month”

Advertised Vs Actual Product2%

“Exactly as advertised - super easy. you don't have to do a thing except place it near light”

Strength1%

“All grew strong and beautiful stems and buds”

What buyers complain about

Plant Growth50%

“Hardly any growth”

Value For Money10%

“Cost twice as much”

Durability7%

“do not last as long as others I've purchased”

Quality-Overall7%

“Poor Quality”

Size-Overall6%

“Extremely small bulb”

Moist/Dry4%

“One was dry”

Color3%

“The bulbs are poorly colored”

Smell2%

“Smells terrible and is very crooked in the stand”

Functionality-Overall2%

“My bulb did nothing”

Leak-Proof2%

“The next day it had leaked all over my table”

Top return reasons

Moist/Dry20%

Advertised Vs Actual Product20%

Plant Growth13%

Defective Material/Parts9%

Size-Overall7%

Smell5%