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amaranth seeds

Skip it

Prices mostly outside the sweet spot ($4.26–$13.81) — this niche doesn't clear our bar today.

Market size 16Growth 50Conversion 72Competition 34Returns 100Price range 0Avg price 18Brand share 32Review moat 75Quality gap 79

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good505.88

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+19.7%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad$6.35

avg listing price — sweet spot $15–$100

Market size

Bad$63K

$63K/yr · 148K searches

Price range

Bad$4.26–$13.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, amaranth seeds is a $63K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amaranth seeds market data

Units sold / yr
13K–15K
avg 750–1,000/product
Revenue / yr
$79K–$95K
units × avg price
Conversion rate
6.7%
Avg BSR
#578
Page quality
0%
Prime
94%
Sponsored
63%
Out of stock
5.1%
Avg brand age
67 months
Avg seller age
171 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • Sow Right Seeds52%
  • SURVIVAL GARDEN SEEDS13%
  • Fruivity9%
  • NOW Foods7%
  • SVI5%
  • Gaea's Blessing4%
  • Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.9×

Top amaranth seeds search terms

  • amaranth seeds for planting61K/yr
  • amaranth seeds63K/yr
  • amaranthus seeds11K/yr
  • amaranth seed4K/yr
  • amaranth plant3K/yr
  • semillas de amaranto3K/yr
  • amaranto seeds3K/yr
All search terms

Top amaranth seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about amaranth seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth40%

“Grows great”

Quality-Overall10%

“Well worth the money”

Advertised Vs Actual Product8%

“Product as Advertised”

Value For Money8%

“Fair price”

Nutritional Content5%

“Great product, full of protein”

Vegan/Organic4%

“are gluten free”

Ease Of Use3%

“easy to store”

Color3%

“Love the colors”

Strength2%

“They are still going strong”

Durability2%

“These germinated quickly”

What buyers complain about

Plant Growth42%

“They didnt grow”

Taste-Overall8%

“Tastes bad”

Size-Overall8%

“Wow these things get huge”

Smell7%

“After cooked discovered it's have some chemicals smelling”

Cooking Instructions4%

“Takes way too long to cook”

Texture/Consistency-Overall4%

“I am not impressed with this- I dont like the texture for a side dish”

Salt Content2%
Value For Money2%

“I personally would not spend $8 on a pack of seeds for a vegetable I have never experienced before so I am not a good judge of value here”

Advertised Vs Actual Product2%

“Not as advertised”

Flavor2%

“It didn't hide the grassy flavor”

Top return reasons

Plant Growth27%
Value For Money18%
Advertised Vs Actual Product17%
Defective Material/Parts14%
Size-Overall7%
Functionality-Overall7%
Smell2%
Nutritional Content2%
Ethical Trade/Fair Trade2%
Color2%

Common questions

Is amaranth seeds profitable to sell on Amazon United States?
The niche generates $63K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Skip it (48/100).
How competitive is the amaranth seeds niche?
11 brands and 16 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in amaranth seeds?
Top complaints mined from reviews: Plant Growth, Taste-Overall, Size-Overall. The return rate is 0.1%.
When does demand for amaranth seeds peak?
Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.9× the quietest.
What does it cost to enter the amaranth seeds niche?
Listings span $4.26–$13.81; the average listing price is $6.35 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.