Is aloe vera plant profitable to sell on Amazon United States?

The niche generates $223K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the aloe vera plant niche?

16 brands and 503 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in aloe vera plant?

Top complaints mined from reviews: Plant Growth, Size-Overall, Durability. The return rate is 0.6%.

When does demand for aloe vera plant peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the aloe vera plant niche?

Listings span $2.24–$33.87; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 4,970 reviews — the moat a new listing must climb.

aloe vera plant

Worth a look

Shows low returns (0.6%), but soft demand (-1.0% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.53

avg listing price — sweet spot $15–$100

Price range

Good$2.24–$33.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$223K

$223K/yr · 413K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Review moat

Bad4,969.92

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, aloe vera plant is a $223K/yr Amazon United States market (413K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

aloe vera plant market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $248K–$331K; units × avg price
Conversion rate: 3.3%
Avg BSR: #302
Page quality: 0%
Prime: 72%
Sponsored: 64%
Out of stock: 10.8%
Avg brand age: 55 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

503

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

16%

Costa Farms44%
Arcadia Garden Products13%
Plants for Pets10%
SUCCULENTMARKET.COM7%
Fresh Produce (Brands May Vary)6%
PWHINGN4%
Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top aloe vera plant search terms

aloe vera plant144K/yr +11.1%3.2% conv.
aloe plant78K/yr +5.7%2.9% conv.
aloe plants live55K/yr +1.9%3.2% conv.
aloe vera plant live58K/yr -10.0%3.7% conv.
live aloe vera plant indoor9K/yr +7.1%3.3% conv.
aloe vera plants7K/yr +9.2%2.5% conv.
aloe vera plants indoor6K/yr -37.4%3.5% conv.
sabila planta natural12K/yr -53.3%1.8% conv.
live aloe plant4K/yr +48.7%3.6% conv.
aloe plants6K/yr -6.2%2.4% conv.

All search terms

Top aloe vera plant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Costa Farms Aloe Vera Live Plants in Plastic Pots Easy to Maintain Air Purifying Indoor Succulent Houseplants Home or Room Decor House Warming or Birthday Gift 12-18 Inches Tall Pack of 2

Costa Farms$19.274.1★15,413 rev

Arcadia Garden Products Live Aloe Vera Succulent Easy Indoor Houseplant in Plastic Pot Air Purifying Ornamental Plant Gift for Home and Garden Decor 4 Inch

Arcadia Garden Products$13.194.1★242 rev

Costa Farms Aloe Vera Live Plant in Decorative Pot Easy to Maintain Air Purifying Succulent Indoor Houseplant Home Room or Office Decor House Warming or Birthday Gift 12-18 Inches Tall

Costa Farms$20.224.1★15,413 rev

Costa Farms Aloe Vera Plant Live Succulent Easy Care Indoor Houseplant in Grower Pot Room Air Purifier Tabletop Office Desk or Home Dcor Housewarming Garden Gift 10-Inches Tall

Costa Farms$15.384.1★15,413 rev

Aloe Vera Leaf

Fresh Produce (Brands May Vary)$2.244.6★954 rev

Newest

by launch date

Live Aloe Vera Succulent Plant Easy Indoor Houseplant 3.5 in. Grower Pot Drought Tolerant Succulents Houseplants for Beginners (10-12 Tall) Natural Skin Care Office Plant by Plants for Pets

Plants for Pets$16.399 rev

4mo ago

Aloe Vera Live Plant Live Plant in 3 Grower Pot Easy Care Houseplant Succulent

GILBERT H. WILD AND SON$21.456 rev

7mo ago

Coral Aloe Plants (Aloe striata) - Live Succulent with Striking Pink Edges and Smooth Flat Leaves for Indoor/Outdoor Gardening (2 Coral Aloe Cups)

Daisy Ship$19.63556 rev

10mo ago

Doter Aloe Vera Potting Soil Mix 1qt Ready to Use for Seedling and Growing of Aloe Vera Plants or Other Houseplants

Doter$6.96114 rev

1y ago

Live Aloe Vera Plant 5-6+ Air Purifying Easy Care Succulent Houseplant 2 Pot

CTS Air Plants$10.68260 rev

2y ago

What buyers say about aloe vera plant

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth20%

“Growing nicely”

Quality-Overall17%

“Good variety”

Moist/Dry10%

“Great moisturizer”

Suitability Combination Skin6%

“good for skin”

Value For Money5%

“Good value”

Soft Feel4%

“skin feels smooth”

Suitability Dry Skin4%

“Dry skin”

Size-Overall4%

“Decent size”

Advertised Vs Actual Product3%

“As advertised”

Absorbency3%

“absorbs absolutely beautifully”

What buyers complain about

Plant Growth20%

“Poor plant”

Size-Overall17%

“Extremely small”

Durability11%

“Broke apart”

Value For Money7%

“Not worth the money”

Moist/Dry6%

“Arrived very wet”

Advertised Vs Actual Product5%

“Very misleading”

Quality-Overall4%

“I was expecting higher quality”

Allergies3%

“most just made the rash worse”

Functionality-Overall2%

“Unable to nurse it back”

Pest/Insect Control2%

“Bugs in the plants”

Top return reasons

Size-Overall14%

Advertised Vs Actual Product14%

Ingredients-Overall10%

Smell9%

Functionality-Overall7%

Value For Money6%