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Aloe Plant Soil

Maybe

An estimated 0.5% of orders come back. But the top 5 products take 74% of clicks, so Aloe Plant Soil is a Maybe.

Flapen Score
58
58 / 100
Top 39% of 8,839 Patio, Lawn & Garden niches · +2 vs the category median of 56
Market size
$2.7M/yr1.5M searches / yr
90-day growth
+32.6%search demand this quarter
Competition
74%top-5 click share · 10 brands · 36 sellers

Flapen Score

Aloe Plant Soil against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Aloe Plant Soil is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Plant Soil market on Amazon at a glance

Shoppers on Amazon United States searched for Aloe Plant Soil 1.5M times last year and spent an estimated $2.7M. The top 5 brands take 87% of clicks. Demand peaks in May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+32.6%
Conversion, latest week
13.3%
Market size, estimated
$2.7Ma year
Peak month
May2.1× the quietest month
Top search term
succulent potting mix292K searches a year

02 · Price

A sale here is worth $13.53.

Listings sell for $13.53 on average, from $7.55 to $19.83. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $13.53 that is $169K to $203K a year per listing.

Average price
$13.53under the $15 to $100 sweet spot
Price range
$7.55–$19.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
$169K–$203K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Soils, Mulches & Planting Media. It carries 5,727 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Soils, Mulches & Planting Media
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,727per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Aloe Plant Soil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

36

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Brand 144%
  • Brand 219%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Aloe Plant Soil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Aloe Plant Soil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • succulent potting mix292K/yr
  • cactus soil potting mix320K/yr
  • succulent soil291K/yr
  • cactus soil210K/yr
  • succulent soil potting mix115K/yr
  • cactus potting soil28K/yr
  • cactus and succulent potting soil21K/yr
  • potting soil for succulents30K/yr
  • succulent potting soil25K/yr
  • cactus succulent soil potting mix21K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Plant Soil

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Plant Growth”
14%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Small portion”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Aloe Plant Soil questions

Answered from the same tracked data.