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African Violet Potting Soil

Maybe

Buyers convert on 15.0% of searches. But prices span $6.29–$15.86, mostly outside the sweet spot, so African Violet Potting Soil is a Maybe.

Flapen Score
51
51 / 100
Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56
Market size
$285K/yr165K searches / yr
90-day growth
+26.0%search demand this quarter
Competition
78%top-5 click share · 10 brands · 54 sellers

Flapen Score

African Violet Potting Soil against its category

The dotted line is the Patio, Lawn & Garden average. Past it, African Violet Potting Soil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The African Violet Potting Soil market on Amazon at a glance

Shoppers on Amazon United States searched for African Violet Potting Soil 165K times last year and spent an estimated $285K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+26.0%
Conversion, latest week
15.0%
Market size, estimated
$285Ka year
Peak month
September4.1× the quietest month
Top search term
african violet potting soil120K searches a year

02 · Price

A sale here is worth $11.53.

Listings sell for $11.53 on average, from $6.29 to $15.86. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $11.53 that is $23K to $29K a year per listing.

Average price
$11.53under the $15 to $100 sweet spot
Price range
$6.29–$15.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$23K–$29K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #295 within Soils, Mulches & Planting Media. It carries 1,728 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#295in Soils, Mulches & Planting Media
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,728per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top African Violet Potting Soil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

54

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

  • Brand 127%
  • Brand 218%
  • Brand 315%
  • Brand 414%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (4 brands, 10%)

Demand

African Violet Potting Soil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.1×

Search terms

Top African Violet Potting Soil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • african violet potting soil120K/yr
  • african violet soil27K/yr
  • african violet potting mix8K/yr
  • african violet soil potting mix7K/yr
  • african violet soil potting mix indoor3K/yr

Reviews and returns

What reviews say buyers love and hate about African Violet Potting Soil

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Plant Growth”
25%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Too many large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common African Violet Potting Soil questions

Answered from the same tracked data.