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African Basket

Fail

Buyers convert on only 0.8% of searches, so African Basket is a Fail.

Flapen Score
40
40 / 100
Ranks 7,974 of 8,839 Patio, Lawn & Garden niches · −16 vs the category median of 56
Market size
$49K/yr116K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
35%top-5 click share · 17 brands · 18 sellers

Flapen Score

African Basket against its category

The dotted line is the Patio, Lawn & Garden average. Past it, African Basket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The African Basket market on Amazon at a glance

Shoppers on Amazon United States searched for African Basket 116K times last year and spent an estimated $49K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
0.8%
Market size, estimated
$49Ka year
Peak month
December1.2× the quietest month
Top search term
african basket34K searches a year

02 · Price

A sale here is worth $55.00.

Listings sell for $55.00 on average, from $19.84 to $266.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $55.00 that is $0 to $6K a year per listing.

Average price
$55.00inside the $15 to $100 sweet spot
Price range
$19.84–$266.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #1,724 within Picnic Baskets, Tables & Accessories. It carries 110 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
35%
Out of stock, average day
15.1%
Average rank
#1,724in Picnic Baskets, Tables & Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
110per listing
Listings tracked
51

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top African Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

18

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

11%

  • Brand 136%
  • Brand 221%
  • Brand 313%
  • Brand 412%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (11 brands, 11%)

Demand

African Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top African Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • african basket34K/yr
  • bolga basket26K/yr
  • african baskets22K/yr
  • the african home goods9K/yr
  • african market basket7K/yr
  • bolga baskets6K/yr
  • african woven basket6K/yr
  • african baskets with handles6K/yr

Reviews and returns

What reviews say buyers love and hate about African Basket

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Huge”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common African Basket questions

Answered from the same tracked data.