Is adt security signs profitable to sell on Amazon United States?

The niche generates $168K/yr across 20 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the adt security signs niche?

17 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in adt security signs?

Top complaints mined from reviews: Size-Overall, Durability, Assembly/Installation. The return rate is 1.6%.

When does demand for adt security signs peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the adt security signs niche?

Listings span $5.12–$49.28; the average listing price is $19.15 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.

adt security signs

Worth a look

Shows a thin review moat (91 avg reviews), but strong incumbent ratings (4.6★) keeps it on the watch list.

Review moat

Incredible90.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.15

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$5.12–$49.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$168K

$168K/yr · 170K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, adt security signs is a $168K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

adt security signs market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $287K–$383K; units × avg price
Conversion rate: 5.2%
Avg BSR: #1,228
Page quality: 0%
Prime: 85%
Sponsored: 85%
Out of stock: 43.8%
Avg brand age: 31 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

26%

CR&SNG22%
Bsunoy19%
LUOYKOIFY13%
AlfaView9%
ADT Blu7%
Qelirone5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top adt security signs search terms

adt security signs92K/yr +9.5%2.2% conv.
adt sign36K/yr +34.5%1.8% conv.
adt signs for yard17K/yr +7.8%2.1% conv.
adt yard sign9K/yr +17.7%2.3% conv.
adt signs7K/yr +59.3%2.3% conv.
adt security sign3K/yr +28.1%2.3% conv.
adt sign for yard3K/yr +4.9%1.1% conv.
adt yard sign replacement3K/yr +10.4%2.1% conv.

All search terms

Top adt security signs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ADT Security Sign - Heavy Duty 28 100% Aluminum Yard Sign with Stake for Weather-Resistant Protection

CR&SNG$20.565.0★9 rev

Security Signs & 8 Pcs ADT Window Stickers 28 ADT Yard Sign with Aluminum Stake Heavy Duty Weatherproof

Bsunoy$18.674.8★10 rev

2PCS- Security Sign 28 Yard Security Warning Signs with Stakes Heavy Duty 100% Aluminum Deter Burglars & Protect Your Home Alloy Sign for Outdoor Use

LUOYKOIFY$26.195.0★1 rev

Security Signs 28 ADT Yard Sign with Aluminum Stake Heavy Duty Weatherproof

Bsunoy$20.360.0★0 rev

ADT Blu Live Light Smart Outdoor Security Light Alarm-Activated Illumination Weatherproof IP65 Helps Emergency Services Locate Your Home Stake or Wall Mount ADT+ App Control Pro Protect Plan Required

ADT Blu$49.280.0★0 rev

Newest

by launch date

12 Pack Security Stickers Double-Sided Security Decals HD Printed Security Stickers for Windows Door Indoor/Outdoor UV & Water Resistant 3x 3

ENTINALE$8.9425 rev

today

Security Signs 28 ADT Yard Sign with Aluminum Stake Heavy Duty Weatherproof

CORBBRIO$23.820 rev

1w ago

2 Pack ADT Security Sign 10 x 10 ADT Aluminum Sign with 28 Metal Stake Security Yard Sign for Home Security Reflective Fade Resistant Warning Sign Includes Screws & Wrench

AlfaView$30.680 rev

1mo ago

2PCS- Security Sign 28 Yard Security Warning Signs with Stakes Heavy Duty 100% Aluminum Deter Burglars & Protect Your Home Alloy Sign for Outdoor Use

LUOYKOIFY$26.191 rev

2mo ago

A-D-T Security Sign Heavy Duty 28 Yard Sign with Aluminum Stake & 12pcs A-D-T Window Stickers(blue)

Qelirone$14.545 rev

2mo ago

What buyers say about adt security signs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent quality and exactly as advertised”

Strength19%

“Great, sturdy and easy to install”

Advertised Vs Actual Product9%

“Does the job”

Assembly/Installation7%

“Easy to assemble and install”

Durability6%

“Nice and durable”

Material Quality5%

“Seems to be made of good material”

Value For Money5%

“I think it's a great value for the price point”

Ease Of Use4%

“it can be removed cleanly”

Adhesion/Stickiness3%

“Adhesive is strong”

Color2%

“The colors are bold”

What buyers complain about

Size-Overall30%

“did not fit”

Durability17%

“my other has literally fallen apart”

Assembly/Installation6%

“cannot assemble it”

Hard Feel4%

“This makes you a hard one”

Defective Material/Parts4%

“Pieces dont fit together”

Thickness2%

“They are thick”

Instructions/User Manual/Troubleshooting2%

“There were no instructions”

Material Quality2%

“They appear to be of a tough vinyl material”

Design-Overall2%

“Bad construction”

Quality-Overall2%

“My replacement item was also bad quality”

Top return reasons

Size-Overall40%

Advertised Vs Actual Product14%

Defective Material/Parts8%

Assembly/Installation7%

Value For Money4%

Color4%

Metal Quality3%

Strength2%

Scratch Resistance2%

Adhesion/Stickiness2%

Common questions

Is adt security signs profitable to sell on Amazon United States?: The niche generates $168K/yr across 20 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the adt security signs niche?: 17 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in adt security signs?: Top complaints mined from reviews: Size-Overall, Durability, Assembly/Installation. The return rate is 1.6%.
When does demand for adt security signs peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the adt security signs niche?: Listings span $5.12–$49.28; the average listing price is $19.15 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.