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9x18 outdoor rug

Worth a look

Shows demand growing +134.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 96Conversion 8Competition 96Returns 53Price range 24Avg price 78Brand share 75Review moat 42Quality gap 63

Growth

Incredible+134.2%

90-day search growth — must beat 0% to launch

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great$91.47

avg listing price — sweet spot $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay2,259.28

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$105K

$105K/yr · 179K searches

Price range

Bad$15.18–$370.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, 9x18 outdoor rug is a $105K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

9x18 outdoor rug market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$114K–$137K
units × avg price
Conversion rate
0.6%
Avg BSR
#313
Page quality
0%
Prime
90%
Sponsored
70%
Out of stock
20.4%
Avg brand age
40 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

88

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

16%

Top 20: 37%

Open market

34%

  • Garvee20%
  • GENIMO16%
  • MilleLoom9%
  • GAOMON7%
  • SAND MINE7%
  • Outsunny6%

Demand

Weekly Amazon search volume, last 15 weeks — +134.2% search growth over the last 90 days.
7K5KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Top 9x18 outdoor rug search terms

  • 9x18 outdoor rug34K/yr
  • outdoor rug 10x2025K/yr
  • 8x16 outdoor rug16K/yr
  • 10 x 20 outdoor rug15K/yr
  • large outdoor rugs 16x20 clearance14K/yr
  • 10x20 outdoor rug waterproof8K/yr
  • outdoor camping rugs 10x2011K/yr
  • 8x20 outdoor rug6K/yr
  • 12x20 outdoor rug6K/yr
  • 10x20 rug11K/yr
All search terms

Top 9x18 outdoor rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 9x18 outdoor rug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good Quality”

Color15%

“Vibrant color”

Value For Money9%

“Affordable price”

Advertised Vs Actual Product8%

“Exactly as pictured”

Size-Overall5%

“Love the size”

Durability4%

“Seems to be holding up great”

Design-Overall4%

“Beautiful design”

Weight Light4%

“Light and easy to put down”

Ease Of Cleaning4%

“Easy clean”

Suitable For Outdoor3%

“Great for Outdoors”

What buyers complain about

Quality-Overall20%

“Quality control issues”

Material Quality10%

“Material very thin”

Durability9%

“Not durable”

Thickness9%

“I just wish it were a little bit thicker”

Size-Overall5%

“Not true to size”

Advertised Vs Actual Product4%

“Not as described”

Value For Money4%

“Not really worth the price”

Strength4%

“Very flimsy”

Color4%

“Wrong color”

Flatness2%

“It hasnt completely flattened out”

Top return reasons

Size-Overall32%
Material Quality20%
Color16%
Advertised Vs Actual Product8%
Quality-Overall8%
Thickness2%
Thin2%
Weight Light2%
Strength2%
Value For Money1%

Common questions

Is 9x18 outdoor rug profitable to sell on Amazon United States?
The niche generates $105K/yr across 155 tracked products. 16 of 77 products launched in the last 360 days are still selling. 90-day search growth is +134.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the 9x18 outdoor rug niche?
42 brands and 88 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in 9x18 outdoor rug?
Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 2.9%.
What does it cost to enter the 9x18 outdoor rug niche?
Listings span $15.18–$370.11; the average listing price is $91.47 (sweet spot $15–$100). The average incumbent carries 2,259 reviews — the moat a new listing must climb.