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951-12690 Oil Filter

951-12690 Oil Filter shows searches that convert (16.5% search→purchase), but a small market ($39K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Ranks 6,126 of 8,839 Patio, Lawn & Garden niches · −6 vs the category median of 56

Market size 10Growth 70Conversion 98Competition 25Returns 88Price range 45Avg price 66Brand share 35Review moat 85Quality gap 21
This niche Category average · 8,839 niches

Is 951-12690 Oil Filter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 951-12690 Oil Filter is a $39K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.

951-12690 Oil Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +51.8% over the last 90 days and 16.5% of searches end in a purchase.

$39K

revenue / yr

Units sold / yr3K
Search volume / yr+51.8%17K
Conversion rate16.5%
Avg price$13.94

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers10 · 22
Top-5 product click share70%
Open market16%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews293

Top 951-12690 Oil Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$8K$12K$15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

22

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

  • Maxpower29%
  • Hipa22%
  • Venseri14%
  • Harbot12%
  • Butom8%
  • Savior6%
  • Open — no brand owns it (4 brands, 10%)

951-12690 Oil Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17KCVR16.5%Products13Brands10Top 5 Brands84%OOS Rate9.1%Rating4.7★Reviews293Avg BSR#176
900700Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.2×

Top 951-12690 Oil Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 951-12690 oil filter6K/yr
  • 951-126906K/yr
  • 751-12690 oil filter4K/yr

What reviews say buyers love and hate about 951-12690 Oil Filter

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Size-Overall30%

Perfect fit

Advertised Vs Actual Product21%

Exactly as advertised

Filtration15%

Nice filters

Value For Money9%

Great price on 2 filters

Ease Of Use4%

Very convenient

What buyers complain about

90% of reviews
Size-Overall31%

spark plug is wrong size

Filtration14%

the filter in that kit was completely wrong

Leak-Proof14%

Gas filter just leaks

Advertised Vs Actual Product13%

Incorrect description, in regards to what mowers this is for

Quality-Overall8%

Parts are really cheap made

951-12690 Oil Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Filtration
17%
3Advertised Vs Actual Product
11%
4Defective Material/Parts
6%
5Compatibility-Overall
5%

Common 951-12690 Oil Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 951-12690 Oil Filter 50/100 on Amazon United States — Worth a look. The niche generates $39K/yr across 13 tracked products. Search demand moved +51.8% over the last 90 days.
Search demand for 951-12690 Oil Filter on Amazon United States peaks in Mar–Apr–May–Jun, where the busiest month runs 10.2× the quietest.