951-12690 Oil Filter

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

17K

Growth, 90 days vs prior 90

+51.8%

Conversion, latest week

16.5%

Market size, estimated

$39Ka year

Peak month

April10.2× the quietest month

Top search term

951-12690 oil filter6K searches a year

Listings sell for $13.94 on average, from $8.54 to $20.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $13.94 that is $1K to $3K a year per listing.

Average price

$13.94under the $15 to $100 sweet spot

Price range

$8.54–$20.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #176 within Lawn Mower Parts & Accessories. It carries 293 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#176in Lawn Mower Parts & Accessories

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

293per listing

Listings tracked

13

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months