Is 951-12690 oil filter profitable to sell on Amazon United States?

The niche generates $39K/yr across 13 tracked products. 90-day search growth is +51.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the 951-12690 oil filter niche?

10 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in 951-12690 oil filter?

Top complaints mined from reviews: Size-Overall, Filtration, Leak-Proof. The return rate is 1.3%.

When does demand for 951-12690 oil filter peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.2× the quietest.

What does it cost to enter the 951-12690 oil filter niche?

Listings span $8.54–$20.28; the average listing price is $13.94 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.

951-12690 oil filter

Worth a look

Shows searches that convert (16.5% search→purchase), but a small market ($39K/yr) keeps it on the watch list.

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great292.69

avg incumbent reviews — the moat a new listing must climb

Growth

Good+51.8%

90-day search growth — must beat 0% to launch

Avg price

Good$13.94

avg listing price — sweet spot $15–$100

Price range

Okay$8.54–$20.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$39K

$39K/yr · 17K searches

According to Flapen's Amazon United States niche tracking, 951-12690 oil filter is a $39K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

951-12690 oil filter market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $28K–$35K; units × avg price
Conversion rate: 16.5%
Avg BSR: #176
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 9.1%
Avg brand age: 42 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

Maxpower29%
Hipa22%
Venseri14%
Harbot12%
Butom8%
Savior6%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +51.8% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.2×

Open Trend

Top 951-12690 oil filter search terms

951-12690 oil filter6K/yr +46.8%13.0% conv.
951-126906K/yr +47.3%14.0% conv.
751-12690 oil filter4K/yr +67.6%12.9% conv.

All search terms

Top 951-12690 oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maxpower 334299 Oil Filter MTD Cub Cadet and Troy-Bilt

Maxpower$10.444.7★539 rev

951-12690 751-12690 Oil Filter for MTD 4P90HU 4P90HUA 4P90HUB 4P90JHA 4P90JT 4P90JU MTD XT1 XT2 Craftsman LT1500 T1000 R1000 TB30R Mower

Venseri$13.344.7★333 rev

Harbot 951-12690 Oil Filter for Premium OHV 420cc Powermore Engines 751-12690 751-11501 MTD XT1 XT2 Craftsman LT1500 T1000 R1000 Troy Bilt TB30R Mower

Harbot$9.404.6★478 rev

951-12260 937-05065 Air Filter + 951-12690 Oil Filter Spark Plug for MTD Craftsman Powermore 420CC LT4200 T1000 T1200 R1000 CC760ES Troy-Bilt TB30R Lawn Mower

Butom$18.974.5★740 rev

Hipa 937-05066 Air Filter Cub Cadet 951-12690 Oil Flter for MTD 737-05066 547cc OHV Cub Cad XT1-LT42 XT1-LT46 Lawn Mower Tractor Troy Bilt TB42 TB46 Craftsman T1300 T1500 4X90HU 8X90KU 8X90ZU 9X90HU

Hipa$20.284.5★392 rev

Newest

by launch date

Hipa 951-12690 Oil Filter for MTD 751-12690 334299 4P90HU 4P90HUA 4P90HUB 4P90JHA Craftsman LT1500 LT3800 LT4200 R1000 T1000 T1200 Cub Cadet and Troy-Bilt XT1 XT2 Lawn Mower Engine

Hipa$8.5423 rev

1y ago

Hipa 2 Pack 951-12690 Oil Filter for MTD 4P90HU 4P90HUA 4P90HUB 4P90JHA Craftsman LT1500 LT3800 LT4200 R1000 T1000 T1200 Cub Cadt XT1 XT2 Lawn Mower

Hipa$12.2637 rev

1y ago

Chikia 951-12690 Oil Filter 751-12690 for MTD Cub Cadet 751-11501 Troy Bilt 4P90HU 4P90HUA 4P90HUB 4P90JHA 4P90JT 4P90JU XT1 XT2 Craftsman LT1500 T1000 R1000 TB30R Lawn Mower

Chikia$12.7362 rev

3y ago

MOWFILL 2 Pack 951-12690 751-12690 751-11501 490-201-0010 Oil Filter Fit MTD 4P90HU 4P90HUA 4P90HUB 4P90JHA 4P90JT 4P90JU 4P90JUA 4P90JUB 4P90JUC 4P90M0 4P90MU 4P90MUA 4X90HU Lawn Mower

MOWFILL$12.384 rev

4y ago

Hipa 937-05066 Air Filter Cub Cadet 951-12690 Oil Flter for MTD 737-05066 547cc OHV Cub Cad XT1-LT42 XT1-LT46 Lawn Mower Tractor Troy Bilt TB42 TB46 Craftsman T1300 T1500 4X90HU 8X90KU 8X90ZU 9X90HU

Hipa$20.28392 rev

5y ago

What buyers say about 951-12690 oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Perfect fit”

Advertised Vs Actual Product21%

“Exactly as advertised”

Filtration15%

“Nice filters”

Value For Money9%

“Great price on 2 filters”

Ease Of Use4%

“Very convenient”

Assembly/Installation4%

“Easy install”

Correct Contents3%

“Parts fit”

Quality-Overall3%

“Good quality product”

Durability2%

“durable casing”

Motor Power1%

“Worked as expected for our mower”

What buyers complain about

Size-Overall31%

“spark plug is wrong size”

Filtration14%

“the filter in that kit was completely wrong”

Leak-Proof14%

“Gas filter just leaks”

Advertised Vs Actual Product13%

“Incorrect description, in regards to what mowers this is for”

Quality-Overall8%

“Parts are really cheap made”

Compatibility-Overall8%

“Does not fit TB30”

Assembly/Installation1%

“The issue was that the fuel filter was installed”

Top return reasons

Size-Overall60%

Filtration17%

Advertised Vs Actual Product11%

Defective Material/Parts6%

Compatibility-Overall5%

Shape/Style1%

Maintenance And Repair1%

Functionality-Overall0%

Quality-Overall0%

Leak-Proof0%

Common questions

Is 951-12690 oil filter profitable to sell on Amazon United States?: The niche generates $39K/yr across 13 tracked products. 90-day search growth is +51.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the 951-12690 oil filter niche?: 10 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in 951-12690 oil filter?: Top complaints mined from reviews: Size-Overall, Filtration, Leak-Proof. The return rate is 1.3%.
When does demand for 951-12690 oil filter peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.2× the quietest.
What does it cost to enter the 951-12690 oil filter niche?: Listings span $8.54–$20.28; the average listing price is $13.94 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.