72 cell seed starter tray
Skip itSoft demand (-72.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$32.96avg listing price — sweet spot $15–$100
Price range
Great$7.96–$70.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,158.52avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Bad$47K$47K/yr · 30K searches
Growth
Bad-72.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 72 cell seed starter tray is a $47K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
72 cell seed starter tray market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$49K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 97%
- Out of stock
- 9.1%
- Avg brand age
- 47 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
20 flat
Sellers
34
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 91%
Open market
20%
- Gardzen23%
- RooTrimmer22%
- Burpee14%
- Omitgoter14%
- LARNORJE5%
- Apipi2%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -72.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 11.8×
Top 72 cell seed starter tray search terms
- 72 cell seed starter tray20K/yr
- 72 cell seed starter tray with dome6K/yr
- 72 cell seed tray4K/yr
Top 72 cell seed starter tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RooTrimmer Deep 72 Cell Seedling Trays Thick Durable 72 Cell Plug Tray Big Cell Seed Trays for 1020 Flat Trays Germination (10-Pack 21.2511 2.36 Height High)
RooTrimmer$36.794.5★601 rev
Omitgoter 72-Cell Seed Trays with Drainage Trays-10 Sets 20 Packs-1020 Durable Plastic Plant Tray for Seed Germination21x11x1.81 in
Omitgoter$46.164.6★31 rev
Gardzen 5-Set Seed Starter Tray Kits Durable Plant Germination Trays with Humidity Vented Domes and Bases Ideal for Seed Starting Indoor Gardening and Greenhouse (Total 200 Cells)
Gardzen$18.764.6★6,530 rev
Burpee Self-Watering Seed Starter Tray 72 Cells
Burpee$19.194.3★3,467 rev
Gardzen 10 Pack 72 Cell Seed Starter Trays 1.57 Deep Plug Tray for Seedlings Thick Seedling Trays with Drainage Holes Fit Standard 1020 Drip Tray for Indoor&Outdoor Use
Gardzen$30.114.0★33 rev
Newest
by launch date
Vesici 32 Pack Seed Starter Trays 72 Cell Seedling Trays with 1020 Flat Tray Deep Plug Nursery Plant Pots for Germination Water Collection Indoor Outdoor Seed Starting & Transplanting
Vesici$27.7711 rev
Omitgoter 72-Cell Seed Trays with Drainage Trays-10 Sets 20 Packs-1020 Durable Plastic Plant Tray for Seed Germination21x11x1.81 in
Omitgoter$46.1631 rev
Gardzen 10 Pack 72 Cell Seed Starter Trays 1.57 Deep Plug Tray for Seedlings Thick Seedling Trays with Drainage Holes Fit Standard 1020 Drip Tray for Indoor&Outdoor Use
Gardzen$30.1133 rev
ZJP 5-Pack Seed Starter Trays Set Includes 1020 Trays (No Holes) + 72-Cell Deep Plug Trays (2.44 Deep) + 5 Clear Humidity Domes for Vegetables Herbs Flowers
ZJP$60.2716 rev
RooTrimmer 10 Pack 1020 Trays No Holes and 10 Pack 72 Cell Seed Starter Tray 20 x 10 - Heavy Duty Reusable Plastic Seed Starter Kit for Microgreens Seed Germination & Plant Propagation (10 Sets)
RooTrimmer$63.38135 rev
Trending
90-day click momentumVesici 32 Pack Seed Starter Trays 72 Cell Seedling Trays with 1020 Flat Tray Deep Plug Nursery Plant Pots for Germination Water Collection Indoor Outdoor Seed Starting & Transplanting
Vesici$27.773.2★
Omitgoter 72-Cell Seed Trays with Drainage Trays-10 Sets 20 Packs-1020 Durable Plastic Plant Tray for Seed Germination21x11x1.81 in
Omitgoter$46.164.6★
Elcoho 15 Pack Seed Starter Trays 72 Cells Seedling Trays Kit with 1080 Cells Plant Nursery Pots Plastic Plant Grow Plug Trays Mini Propagator for Garden Plant Germination 21.3 x 11 Inches
Elcoho$25.424.2★
Apipi Seed Starter Tray Fits 1020 Growing Trays - 15 Pcs 72 Cell Reusable Seedling Nursery Trays Thick Gardening Germination Trays with Drain Holes for Plant Seeds Propagation
Apipi$31.304.4★
RooTrimmer 10 Pack 1020 Trays No Holes and 10 Pack 72 Cell Seed Starter Tray 20 x 10 - Heavy Duty Reusable Plastic Seed Starter Kit for Microgreens Seed Germination & Plant Propagation (10 Sets)
RooTrimmer$63.384.5★
What buyers say about 72 cell seed starter tray
What buyers praise and complain about, mined from review topics.What buyers love
“Great product for starting seeds indoors”
“It seems to be well made”
“Extremely sturdy”
“Easy to use”
“Worth the money”
“As Advertised”
“Everything in the kit seems to be of good, durable quality”
“The cells are well sized”
“I also like that theyre reusable”
“So clean and easy to use”
What buyers complain about
“Small cells”
“not a single seed grew in these”
“which means its not very strong”
“dry at the edges”
“They easily break apart”
“theyre expensive”
“NEED BETTER QUALITY CONTROL”
“cheap materials”
“The trays are also very difficult to pull apart”
“would no longer hold water”
Top return reasons
Common questions
- Is 72 cell seed starter tray profitable to sell on Amazon United States?
- The niche generates $47K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the 72 cell seed starter tray niche?
- 20 brands and 34 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in 72 cell seed starter tray?
- Top complaints mined from reviews: Size-Overall, Plant Growth, Strength. The return rate is 1.0%.
- When does demand for 72 cell seed starter tray peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 11.8× the quietest.
- What does it cost to enter the 72 cell seed starter tray niche?
- Listings span $7.96–$70.54; the average listing price is $32.96 (sweet spot $15–$100). The average incumbent carries 1,159 reviews — the moat a new listing must climb.