7 blade reel mower
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+224.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$129.56avg listing price — sweet spot $15–$100
Review moat
Okay1,946.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$159K$159K/yr · 36K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$112.49–$142.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 7 blade reel mower is a $159K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
7 blade reel mower market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $97K–$130K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Earthwise63%
- American Lawn Mower Company16%
- Scotts16%
- Great States4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +224.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 19.3×
Top 7 blade reel mower search terms
- 7 blade reel mower13K/yr
- earthwise reel mower9K/yr
- earthwise 7 blade reel mower8K/yr
- reel mower 7 blade4K/yr
- earthwise 16 inch reel mower2K/yr
Top 7 blade reel mower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Earthwise 1715-16EW 16-Inch 7-Blade Push Reel Lawn Mower Grey
Earthwise$123.884.2★1,773 rev
Scotts Outdoor Power Tools 716-18S 18-Inch 7-Blade Push Manual Reel Lawn Mower Green
Scotts$133.624.2★410 rev
American Lawn Mower 1725-16GC 16 7-Blade Reel Mower with Grass Catcher
American Lawn Mower Company$142.833.9★211 rev
American Lawn Mower 2607-16 16-Inch 7-Blade Reel Mower with Sharpener
American Lawn Mower Company$137.994.1★182 rev
Great States 415-16 16-Inch Reel Lawn Mower with T-Style Handle
Great States$112.494.3★9,276 rev
Newest
by launch date
Scotts Outdoor Power Tools 2607-16S 16-Inch 7-Blade Push Reel Lawn Mower
Scotts$135.653 rev
American Lawn Mower 2607-16 16-Inch 7-Blade Reel Mower with Sharpener
American Lawn Mower Company$137.99182 rev
American Lawn Mower 1725-16GC 16 7-Blade Reel Mower with Grass Catcher
American Lawn Mower Company$142.83211 rev
Scotts Outdoor Power Tools 716-18S 18-Inch 7-Blade Push Manual Reel Lawn Mower Green
Scotts$133.62410 rev
Earthwise 1715-16EW 16-Inch 7-Blade Push Reel Lawn Mower Grey
Earthwise$123.881,773 rev
Trending
90-day click momentumScotts Outdoor Power Tools 2607-16S 16-Inch 7-Blade Push Reel Lawn Mower
Scotts$135.654.2★
American Lawn Mower 2607-16 16-Inch 7-Blade Reel Mower with Sharpener
American Lawn Mower Company$137.994.1★
Earthwise 1816-18EW 18-Inch 5-Blade Push Reel Lawn Mower Grey
Earthwise$120.484.2★
American Lawn Mower 1725-16GC 16 7-Blade Reel Mower with Grass Catcher
American Lawn Mower Company$142.833.9★
Scotts Outdoor Power Tools 716-18S 18-Inch 7-Blade Push Manual Reel Lawn Mower Green
Scotts$133.624.2★
What buyers say about 7 blade reel mower
What buyers praise and complain about, mined from review topics.What buyers love
“Cuts well”
“Easy to use”
“Easy to assemble”
“it performs great”
“cheaper”
“Cuts like advertised”
“With typical maintenance”
“It's easy to clean”
“Im right at 3000sq foot so this size is perfect”
“Its also lightweight enough to maneuver around easily”
What buyers complain about
“Bad Assembly documents”
“Piece of Junk”
“Does not cut well”
“the ground didnt shift”
“Waste of money”
“It felt uncomfortable”
“no charging batteries”
“Cant adjust the height”
“The blade will literally stop turning for NO REASON”
“There was no way to attach the handle to the roller”
Top return reasons
Common questions
- Is 7 blade reel mower profitable to sell on Amazon United States?
- The niche generates $159K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +224.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the 7 blade reel mower niche?
- 4 brands and 21 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 7 blade reel mower?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Cutting/Trimming. The return rate is 3.9%.
- When does demand for 7 blade reel mower peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 19.3× the quietest.
- What does it cost to enter the 7 blade reel mower niche?
- Listings span $112.49–$142.83; the average listing price is $129.56 (sweet spot $15–$100). The average incumbent carries 1,947 reviews — the moat a new listing must climb.