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5-10-10 fertilizer

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 97Conversion 78Competition 37Returns 99Price range 80Avg price 84Brand share 27Review moat 38Quality gap 23

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+182.2%

90-day search growth — must beat 0% to launch

Avg price

Great$18.54

avg listing price — sweet spot $15–$100

Price range

Great$7.20–$48.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$218K

$218K/yr · 150K searches

Review moat

Okay2,707.35

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, 5-10-10 fertilizer is a $218K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

5-10-10 fertilizer market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
$185K–$232K
units × avg price
Conversion rate
7.9%
Avg BSR
#315
Page quality
0%
Prime
95%
Sponsored
75%
Out of stock
0.0%
Avg brand age
79 months
Avg seller age
139 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

44

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

7%

  • TPS NUTRIENTS38%
  • Cz Garden Supply29%
  • Farmer's Secret9%
  • Lilly Miller7%
  • Miracle-Gro6%
  • Burpee4%
  • Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +182.2% search growth over the last 90 days.
7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.8×

Top 5-10-10 fertilizer search terms

  • 5-10-10 fertilizer54K/yr
  • 5-10-10 fertilizer for vegetables19K/yr
  • 5 10 10 fertilizer17K/yr
  • 5-10-5 fertilizer10K/yr
  • 5-10-10 fertilizer for flowers6K/yr
  • low nitrogen fertilizer 5-10-105K/yr
  • fertilizer 5-10-106K/yr
  • 5 10 10 fertilizer for vegetables4K/yr
  • 5-10-10 organic fertilizer5K/yr
  • 5-10-5 fertilizer for outdoor plants5K/yr
All search terms

Top 5-10-10 fertilizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$44K30%$66K40%$87K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about 5-10-10 fertilizer

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth51%

“My flowers are blooming”

Quality-Overall13%

“Overall Id say it works great”

Ease Of Use9%

“Its easy to mix”

Value For Money7%

“Worth it”

Advertised Vs Actual Product4%

“As advertised”

Strength2%

“You add this to any plant and it will really grow your plants healthy and strong”

Color2%

“they became more green”

Smell2%

“does not have an overpowering smell”

Durability1%

“It is durable”

Size-Overall1%

“The size is decent for what you get”

What buyers complain about

Plant Growth27%

“Didn't do a thing to boost my vegetables growth”

Size-Overall14%

“bigger than ever”

Smell8%

“Doesn't have a strong smell”

Value For Money6%

“Cost more in gas”

Leak-Proof4%

“Leaky package”

Durability4%

“All my hard work for the last 2 months is ruined”

Functionality-Overall3%

“Didnt work no good”

Strength2%

“It is not strong enough”

Thickness2%

“Very thin”

Quality-Overall2%

“Junk”

Top return reasons

Leak-Proof27%
Size-Overall17%
Value For Money13%
Advertised Vs Actual Product13%
Plant Growth7%
Functionality-Overall6%
Product Condition3%
Defective Material/Parts2%
Smell2%
Contamination2%

Common questions

Is 5-10-10 fertilizer profitable to sell on Amazon United States?
The niche generates $218K/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +182.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the 5-10-10 fertilizer niche?
10 brands and 44 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in 5-10-10 fertilizer?
Top complaints mined from reviews: Plant Growth, Size-Overall, Smell. The return rate is 0.2%.
When does demand for 5-10-10 fertilizer peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.8× the quietest.
What does it cost to enter the 5-10-10 fertilizer niche?
Listings span $7.20–$48.07; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 2,707 reviews — the moat a new listing must climb.