Is 4th of july flags profitable to sell on Amazon United States?

The niche generates $52K/yr across 146 tracked products. 24 of 51 products launched in the last 360 days are still selling. 90-day search growth is +923.0%. Flapen's verdict: Worth a look (62/100).

How competitive is the 4th of july flags niche?

66 brands and 84 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in 4th of july flags?

Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 0.8%.

When does demand for 4th of july flags peak?

Demand peaks in May–Jun–Jul; the busiest month runs 123.1× the quietest.

What does it cost to enter the 4th of july flags niche?

Listings span $3.43–$41.79; the average listing price is $8.97 (sweet spot $15–$100). The average incumbent carries 445 reviews — the moat a new listing must climb.

4th of july flags

Worth a look

Shows demand growing +923.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+923.0%

90-day search growth — must beat 0% to launch

Competition

Incredible15%

top-5 click share — an open shelf

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great445.43

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.43–$41.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$8.97

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$52K

$52K/yr · 280K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, 4th of july flags is a $52K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

4th of july flags market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $135K–$179K; units × avg price
Conversion rate: 2.1%
Avg BSR: #3,426
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 3.2%
Avg brand age: 23 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

66 rising

Sellers

Top-5 brand share

50%

Top 20: 80%

Top-5 click share

15%

Top 20: 41%

Open market

47%

AVOIN colorlife27%
Agroon8%
CROWNED BEAUTY6%
Uelfbaby5%
OHOME4%
Decorhua3%

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — +923.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 123.1×

Open Trend

Top 4th of july flags search terms

memorial day garden flag56K/yr +375.5%7.0% conv.
4th of july flags40K/yr >1,000%2.9% conv.
4th of july flag30K/yr >1,000%2.6% conv.
fourth of july garden flag29K/yr +776.2%3.6% conv.
4th of july flags for outside16K/yr >1,000%2.9% conv.
4th of july garden flags for outside16K/yr +869.6%5.2% conv.
4th of july garden flags15K/yr >1,000%4.3% conv.
july 4th garden flag15K/yr >1,000%4.2% conv.
red white and blue garden flag14K/yr +851.7%3.7% conv.
fourth of july flags13K/yr >1,000%3.1% conv.

All search terms

Top 4th of july flags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AVOIN colorlife Memorial Day Patriotic 4th of July Garden Flag 12x18 Inch

AVOIN colorlife$9.424.7★1,122 rev

12 Pack Small American Flags on Stick Small US Flags/Mini American Flags for Outside 4x6 Inch American Hand Held Stick Flags with Kid-Safe Spear Top Patriotic Veterans Day Decorations 4th of July Decorations

Uelfbaby$7.604.6★4,362 rev

Agroon 4th of July Garden Flag 12x18 Inch Popsicles Double Sided Flag for Yard Outdoor Decoration

Agroon$5.184.9★372 rev

12 Pcs Small American Flags on Stick 6x4 In 4th of July Decorations Mini 250 Anniversary USA Flag Fourth of July American Handheld Flags for Veterans Day Memorial Day Supplies

Blowata$6.424.4★723 rev

Memorial Day Garden Flag 12x18 Inch Double Sided Outside Remember and Honor Patriotic Flag for Stars and Stripes Ribbon Poppy for Veteran 4th of July Independence Day Yard Outdoor Decoration

salmophy$4.964.7★183 rev

Newest

by launch date

4th of July Decorations - Patriotic Stars Welcome Garden Flag | Double Sided Fourth of July Accessories Patriotic Banner | 250 Anniversary USA Merchandise for Garden Yard Porch Patio Lawn Outdoor Outside Decor

OHOME$7.32368 rev

5mo ago

Agroon 4th of July Garden Flag 12x18 Inch Popsicles Double Sided Flag for Yard Outdoor Decoration

Agroon$5.18372 rev

5mo ago

Agroon 4th of July Garden Flag 12x18 Inch Double Sided Flag for Yard Outdoor Decoration

Agroon$4.45671 rev

5mo ago

Agroon 4th of July Garden Flag 12x18 Inch Double Sided Patriotic Memorial Day Floral Flag for Yard Outdoor Decoration

Agroon$5.41236 rev

5mo ago

Agroon Memorial Day Garden Flag 12x18 Inch Remember and Honor Patriotic Double Sided Flag for Yard Outdoor Decoration

Agroon$3.57671 rev

5mo ago

What buyers say about 4th of july flags

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Quality and reasonable priced”

Color18%

“Beautiful Color”

Value For Money9%

“Very affordable”

Advertised Vs Actual Product8%

“Exactly as advertised”

Material Quality8%

“light material”

Design-Overall4%

“Looks very attractive”

Durability4%

“Durable material”

Size-Overall4%

“Fits perfect”

Strength3%

“It is sturdy”

Thickness1%

“Nice thick quality”

What buyers complain about

Quality-Overall15%

“Bad quality”

Color12%

“Faded color”

Size-Overall12%

“Too large”

Material Quality9%

“Cheap material”

Durability6%

“Broken when I got”

Advertised Vs Actual Product5%

“Not as advertised”

Thickness3%

“Material was to thin”

Strength3%

“These are very flimsy”

Value For Money2%

“Worth probably a few dollars”

Stitch/Finish/Polish2%

“Poor quality of the sewing”

Top return reasons

Size-Overall37%

Material Quality14%

Color12%

Advertised Vs Actual Product10%

Quality-Overall10%

Value For Money3%

Thin2%

Defective Material/Parts1%

Mounting1%

Stitch/Finish/Polish1%

Common questions

Is 4th of july flags profitable to sell on Amazon United States?: The niche generates $52K/yr across 146 tracked products. 24 of 51 products launched in the last 360 days are still selling. 90-day search growth is +923.0%. Flapen's verdict: Worth a look (62/100).
How competitive is the 4th of july flags niche?: 66 brands and 84 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in 4th of july flags?: Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 0.8%.
When does demand for 4th of july flags peak?: Demand peaks in May–Jun–Jul; the busiest month runs 123.1× the quietest.
What does it cost to enter the 4th of july flags niche?: Listings span $3.43–$41.79; the average listing price is $8.97 (sweet spot $15–$100). The average incumbent carries 445 reviews — the moat a new listing must climb.

4th of july flags

4th of july flags market data

Competition & brand share

Demand & seasonality

Top 4th of july flags search terms

Top 4th of july flags products on Amazon

Top sellers

Newest

Trending

What buyers say about 4th of july flags

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Patio, Lawn & Garden