Is 3x5 rubber mat profitable to sell on Amazon United States?

The niche generates $56K/yr across 88 tracked products. 8 of 20 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the 3x5 rubber mat niche?

52 brands and 61 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in 3x5 rubber mat?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Functionality-Overall. The return rate is 2.4%.

When does demand for 3x5 rubber mat peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the 3x5 rubber mat niche?

Listings span $7.06–$104.02; the average listing price is $28.39 (sweet spot $15–$100). The average incumbent carries 8,057 reviews — the moat a new listing must climb.

3x5 rubber mat

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($56K/yr) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible$28.39

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$7.06–$104.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,057.28

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$56K

$56K/yr · 152K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 3x5 rubber mat is a $56K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

3x5 rubber mat market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $71K–$85K; units × avg price
Conversion rate: 1.3%
Avg BSR: #985
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 4.2%
Avg brand age: 39 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

Top-5 brand share

39%

Top 20: 72%

Top-5 click share

27%

Top 20: 53%

Open market

57%

HY HAO YUN LAI11%
BEQHAUSE9%
GORILLA GRIP7%
OLANLY7%
Hazo Haus6%
Veken3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top 3x5 rubber mat search terms

anti slip rug19K/yr -4.6%2.7% conv.
36x48 rug16K/yr -23.4%1.1% conv.
36 x 48 rug15K/yr -20.8%0.7% conv.
30x60 rug11K/yr -11.6%0.7% conv.
32x48 rug12K/yr -27.8%0.5% conv.
3x4 entryway rug9K/yr -22.6%0.7% conv.
anti slip rugs for elderly7K/yr +15.5%0.5% conv.
30x50 rug7K/yr +6.1%0.3% conv.
rv rugs for inside camper5K/yr +62.8%0.6% conv.
30 x 60 rug8K/yr -21.4%0.5% conv.

All search terms

Top 3x5 rubber mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Washable Hallway 3x4 Floor Mats: Farmhouse Non-Slip Kitchen Sink Area Rug Water-Resistant Small Carpet for Living Room Bathroom Thin Soft Doormat Easy-Clean Decorative Rug for Pets Family(3x4 Beige)

HY HAO YUN LAI$24.114.6★8,593 rev

BEQHAUSE Dirt Trapper Door Mat 32 x 48 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige

BEQHAUSE$32.824.6★2,956 rev

OLANLY Dog Door Mat for Muddy Paws 48x30 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey

OLANLY$26.674.6★25,044 rev

Veken Rug Gripper Pad for Hardwood Floors Thick Non Slip Rug Pads for Area Rugs Rug Grippers for Tile Floors Under Carpet Anti Skid Mat Keep Your Rugs Safe and in Place 2x3 Ft

Veken$7.064.4★46,220 rev

Rabenda 12 Pcs Rug Tape Non Slip Rug Pads Grippers for Hardwood Floors and Tiles Reusable Carpet Tape for Area Rugs Double-Sided Adhesive Rug Stickers Keep Corners Flat (Black)

Rabenda$10.314.4★40,567 rev

Newest

by launch date

KOZYFLY Washable 3x4 Woven Entry Area Rug Braided Throw Rugs for Entryway Non Slip Door Mat Indoor Outdoor Entrance Front Porch Foyer Carpet for Kitchen mudroom Bathroom Orange Beige/Tan/Brown

KOZYFLY$34.134,904 rev

3mo ago

Washable Hallway 3x4 Floor Mats: Farmhouse Non-Slip Kitchen Sink Area Rug Water-Resistant Small Carpet for Living Room Bathroom Thin Soft Doormat Easy-Clean Decorative Rug for Pets Family(3x4 Beige)

HY HAO YUN LAI$24.118,593 rev

11mo ago

TOPRUUG Green Entryway 3x4 Rug - Washable Area Rugs for Kitchen Bathroom Non-Slip Ultra-Thin Indoor Door Mat Indoor Entrance - Stain Resistant Small Throw Carpet (Green 3X4)

TOPRUUG$26.422,579 rev

11mo ago

anllugs Bathroom Rugs 30 x 60 Non-Slip Extra Soft Absorbent Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Bathtub and Sink Grey & Dark Grey

anllugs$63.16699 rev

1y ago

Black Boho Washable Entry Rug 3x4 Rugs for Entryway Kitchen Bathroom Door Mat Indoor Entrance Non Slip Rubber Backing Stain & Fade Resistant Ashen Charcoal Floral Design

Hazo Haus$35.844,931 rev

1y ago

What buyers say about 3x5 rubber mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent Product”

Advertised Vs Actual Product10%

“Exactly as shown”

Soft Feel9%

“Very fluffy and soft”

Grip8%

“Does not slip”

Value For Money7%

“Very affordable”

Ease Of Cleaning5%

“Cleans up well”

Color5%

“Colors are accurate”

Adhesion/Stickiness4%

“Strong adhesive”

Size-Overall4%

“Love the size”

Ease Of Use3%

“Easy to put on”

What buyers complain about

Adhesion/Stickiness13%

“DOES NOT STICK”

Size-Overall11%

“Its a bit shorter than expected”

Functionality-Overall9%

“DID NOT WORK”

Thickness7%

“Not very thick”

Durability5%

“Did not last”

Quality-Overall5%

“Bad quality”

Value For Money4%

“Not worth the money even at the lower price”

Grip4%

“Doesnt grip at all”

Advertised Vs Actual Product3%

“False advertisement”

Color3%

“the color is completely faded”

Top return reasons

Size-Overall38%

Color18%

Adhesion/Stickiness9%

Advertised Vs Actual Product7%

Thickness4%

Quality-Overall3%

Material Quality3%

Functionality-Overall3%

Thin3%

Value For Money1%

Common questions

Is 3x5 rubber mat profitable to sell on Amazon United States?: The niche generates $56K/yr across 88 tracked products. 8 of 20 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the 3x5 rubber mat niche?: 52 brands and 61 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in 3x5 rubber mat?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Functionality-Overall. The return rate is 2.4%.
When does demand for 3x5 rubber mat peak?: Demand peaks in Apr–May–Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the 3x5 rubber mat niche?: Listings span $7.06–$104.02; the average listing price is $28.39 (sweet spot $15–$100). The average incumbent carries 8,057 reviews — the moat a new listing must climb.