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30x48 Rug

Fail

Buyers convert on only 1.1% of searches, so 30x48 Rug is a Fail.

Flapen Score
46
46 / 100
Ranks 7,082 of 8,839 Patio, Lawn & Garden niches · −10 vs the category median of 56
Market size
$81K/yr226K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
32%top-5 click share · 47 brands · 57 sellers

Flapen Score

30x48 Rug against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 30x48 Rug is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30x48 Rug market on Amazon at a glance

Shoppers on Amazon United States searched for 30x48 Rug 226K times last year and spent an estimated $81K. The top 5 brands take 49% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
1.1%
Market size, estimated
$81Ka year
Peak month
January1.4× the quietest month
Top search term
4x5 rugs for entryway31K searches a year

02 · Price

A sale here is worth $32.51.

Listings sell for $32.51 on average, from $15.26 to $55.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $32.51 that is $0 to $3K a year per listing.

Average price
$32.51inside the $15 to $100 sweet spot
Price range
$15.26–$55.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #883 within Doormats. It carries 4,655 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#883in Doormats
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,655per listing
Listings tracked
74

04 · Newcomers

7 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top 30x48 Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

57

Top-5 brand share

49%

Top 20: 79%

Top-5 click share

32%

Top 20: 59%

Open market

47%

  • Brand 115%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

30x48 Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top 30x48 Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4x5 rugs for entryway31K/yr
  • 30x48 rug18K/yr
  • 30x46 rug16K/yr
  • 6x3 rug15K/yr
  • 36x48 rug16K/yr
  • 30x45 rug12K/yr
  • 36 x 48 rug15K/yr
  • 30 x 48 rug13K/yr
  • 40x60 rug11K/yr
  • 32x48 rug12K/yr

Reviews and returns

What reviews say buyers love and hate about 30x48 Rug

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Thickness”
4.4%of orders come back
“thinner than I expected”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 30x48 Rug questions

Answered from the same tracked data.