Is 23x9.50-12 lawn mower tires profitable to sell on Amazon United States?

The niche generates $118K/yr across 16 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +78.6%. Flapen's verdict: Skip it (48/100).

How competitive is the 23x9.50-12 lawn mower tires niche?

13 brands and 30 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in 23x9.50-12 lawn mower tires?

Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 1.3%.

When does demand for 23x9.50-12 lawn mower tires peak?

Demand peaks in Apr–May–Jun; the busiest month runs 8.0× the quietest.

What does it cost to enter the 23x9.50-12 lawn mower tires niche?

Listings span $29.08–$277.50; the average listing price is $117.01 (sweet spot $15–$100). The average incumbent carries 2,976 reviews — the moat a new listing must climb.

23x9.50-12 lawn mower tires

Skip it

A concentrated shelf (top 5 take 69% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Growth

Great+78.6%

90-day search growth — must beat 0% to launch

Avg price

Good$117.01

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,975.56

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$29.08–$277.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$118K

$118K/yr · 28K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Signals High Price

According to Flapen's Amazon United States niche tracking, 23x9.50-12 lawn mower tires is a $118K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

23x9.50-12 lawn mower tires market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $117K–$146K; units × avg price
Conversion rate: 3.5%
Avg BSR: #154
Page quality: 0%
Prime: 19%
Sponsored: 88%
Out of stock: 7.3%
Avg brand age: 71 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

19%

MOTOOS22%
TUFFIOM22%
HORSESHOE15%
Deestone11%
8TEN6%
Carlisle5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +78.6% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 8.0×

Open Trend

Top 23x9.50-12 lawn mower tires search terms

23x9.50-12 lawn mower tires18K/yr +75.1%4.0% conv.
23x9.5x12 tire6K/yr +100.2%1.9% conv.
23x9.50-125K/yr +66.3%2.8% conv.

All search terms

Top 23x9.50-12 lawn mower tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MOTOOS 23x9.50-12 Lawn Mower Tires 4 Ply Tubeless Set of 2

MOTOOS$94.904.4★540 rev

TUFFIOM 23x9.50-12 Lawn Mower Tires Set of 2 4PR Turf Tire Lawn & Garden Tires Compatible With Most Lawn & Garden Utility Vehicles Tubeless

TUFFIOM$97.114.6★260 rev

HORSESHOE FALABELLA 2 New 23x9.50-12 / 23x9.5-12 6PR TURF-KING LAWN MOWER TIRES LRC Heavy Duty Color-Sidewall (23x9.50-12 6Ply)

HORSESHOE$137.724.8★172 rev

Deestone 23x9.50-12 D265 Lawn & Grass Tire 88A3 4 Ply T/L Multi-Traction Pattern

Deestone$55.654.2★167 rev

8TEN Wheel and Tire 23x9.5-12 for Lawn Mower Garden Tractor Golf Cart Turf Equipment 2 Pack

8TEN$277.504.2★6 rev

Newest

by launch date

BONNLO 23x9.50-12 Lawn Mower Tires(2-Pack) 4Ply Turf Tire Fits Most Lawn & Garden Riding Mower Tractor Golf Cart Utility Vehicles 24x9.5x12 Tubeless

Bonnlo$97.4314 rev

3mo ago

MOTOOS 23x9.50-12 Lawn Mower Tires 4 Ply Tubeless Set of 2

MOTOOS$94.90540 rev

5mo ago

PROPARTS 23x9.50-12 Lawn Mower Tires 23x9.5x12 nhs 4PR Turf Tire for Riding Lawn Mowers & Garden Tractor Tubeless Set of 2

PROPARTS$105.60108 rev

5mo ago

HORSESHOE FALABELLA 2 New 23x9.50-12 / 23x9.5-12 6PR TURF-KING LAWN MOWER TIRES LRC Heavy Duty Color-Sidewall (23x9.50-12 6Ply)

HORSESHOE$137.72172 rev

11mo ago

8TEN Wheel and Tire 23x9.5-12 for Lawn Mower Garden Tractor Golf Cart Turf Equipment 2 Pack

8TEN$277.506 rev

1y ago

What buyers say about 23x9.50-12 lawn mower tires

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Appear to be a good quality tire”

Size-Overall16%

“Great fit”

Value For Money14%

“for now it is a great buy for the money”

Wheel Quality10%

“Great tires”

Advertised Vs Actual Product10%

“Just what I needed”

Assembly/Installation8%

“Easy to install”

Durability3%

“Honestly, for the price, you cant beat it very durable and have been holding air”

Friction3%

“Great traction”

Grip3%

“These will grip”

Soft Feel1%

“These new tires are softer”

What buyers complain about

Size-Overall33%

“Way too big of a tube for a 8.5-12 tire”

Assembly/Installation17%

“VERY DIFFICULT TO ESTABLISH INITIAL SEAL, MY REMEDY”

Strength8%

“Very weak side wall”

Mounting8%

“Hard to mount. not easy as advertised”

Smell8%

“The tires have a nose burning chemical smell unlike any other tire I have ever worked with”

Measurement/Reading Accuracy4%

“Distance of inner bead measurement could be a problem for you”

Durability4%

“no idea how long that they will last”

Flexibility2%

“I couldn't get the tire to expand using a ratcheting strap around the tire”

Top return reasons

Size-Overall76%

Functionality-Overall8%

Advertised Vs Actual Product3%

Value For Money3%

Maintenance And Repair3%

Compatibility-Overall2%

Quality-Overall2%

Strength1%

Assembly/Installation1%

Thin1%

Common questions

Is 23x9.50-12 lawn mower tires profitable to sell on Amazon United States?: The niche generates $118K/yr across 16 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +78.6%. Flapen's verdict: Skip it (48/100).
How competitive is the 23x9.50-12 lawn mower tires niche?: 13 brands and 30 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in 23x9.50-12 lawn mower tires?: Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 1.3%.
When does demand for 23x9.50-12 lawn mower tires peak?: Demand peaks in Apr–May–Jun; the busiest month runs 8.0× the quietest.
What does it cost to enter the 23x9.50-12 lawn mower tires niche?: Listings span $29.08–$277.50; the average listing price is $117.01 (sweet spot $15–$100). The average incumbent carries 2,976 reviews — the moat a new listing must climb.