How competitive is the 23x10.50-12 Tires niche on Amazon United States?

15 brands and 36 sellers compete in 23x10.50-12 Tires on Amazon United States. The top 5 23x10.50-12 Tires products take 36% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in 23x10.50-12 Tires?

23x10.50-12 Tires buyers on Amazon United States complain most about Quality-Overall, Size-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the 23x10.50-12 Tires niche?

23x10.50-12 Tires sells for $143.80 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $29.08–$338.36. The average incumbent carries 1,291 reviews — the moat a new listing must climb.

23x10.50-12 Tires

23x10.50-12 Tires shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 39% of 8,839 Patio, Lawn & Garden niches · +2 vs the category median of 56

This niche Category average · 8,839 niches

Is 23x10.50-12 Tires profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 23x10.50-12 Tires is a $514K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.

23x10.50-12 Tires: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +44.3% over the last 90 days and 2.6% of searches end in a purchase.

$514K

revenue / yr

Units sold / yr4K

Search volume / yr+44.3%136K

Conversion rate2.6%

Avg price$143.80

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers15 · 36

Top-5 product click share36%

Open market25%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 44 products

Top 23x10.50-12 Tires products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

TUFFIOM 23x10.50-12 Lawn Mower Tires Set of 2 6PR Turf Tire Lawn & Garden Tires Compatible With Most Lawn & Garden Utility Vehicles Tubeless

Price: $101.81
Rating: 4.6/5
Reviews: 260
Age: 2y ago

MOTOOS 23x10.50-12 Lawn Mower Tires 4 Ply Tubeless Set of 2

Price: $107.74
Rating: 4.4/5
Reviews: 540
Age: 8y ago

MOTOOS (2 Pack) 23x10.50-12 Lawn Mower Tires 6PR Tubeless

Price: $106.00
Rating: 4.0/5
Reviews: 38
Age: 5mo ago

MOTOOS 23x10.50-12 Lawn & Garden Mower Tires Set of 2 6 Ply Tubeless

Price: $133.40
Rating: 4.5/5
Reviews: 35
Age: 5mo ago

23x10.5-12 4Ply Turf Tire (Turf Tech Tread)

Price: $67.23
Rating: 4.6/5
Reviews: 116
Age: 2y ago

Newest

by launch date

TRIBLE SIX 23x10.5-12 ATV/UTV Tires 23x10.5x12 All-Terrain Tires Set of 2

Price: $133.29
Rating: 4.8/5
Reviews: 5
Age: 5mo ago

MOTOOS 23x10.50-12 Lawn & Garden Mower Tires Set of 2 6 Ply Tubeless

Price: $133.40
Rating: 4.5/5
Reviews: 35
Age: 5mo ago

MOTOOS (2 Pack) 23x10.50-12 Lawn Mower Tires 6PR Tubeless

Price: $106.00
Rating: 4.0/5
Reviews: 38
Age: 5mo ago

Set of 2-23x10.50-12 4 Ply 350MAG Tire

Price: $160.86
Rating: 4.9/5
Reviews: 16
Age: 9mo ago

HORSESHOE TRAKEHNER 2 New 23x10.50-12 / 23x10.5-12 8PR T148 Super Lug-King Ditch Witch Trencher AG Farm Lawn Tractor Tires 23105012 Color-Sidewall Heavy Duty (23x10.50-12 8Ply)

Price: $177.83
Rating: 4.8/5
Reviews: 65
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

19%

MOTOOS23%
Hoosier Wheel16%
TUFFIOM14%
Deestone11%
WANDA10%
HORSESHOE7%

23x10.50-12 Tires demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR2.6%Products44Brands15Top 5 Brands75%OOS Rate4.4%Rating4.6★Reviews1,291Avg BSR#194

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.9×

Top 23x10.50-12 Tires search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

23x10.50-12 lawn mower tires42K/yr +92.3%3.0% conv.
23x10.50-1214K/yr +108.1%2.1% conv.
23x10 50 12 tires7K/yr +93.3%1.3% conv.
23x10.50-12 tires9K/yr +69.1%2.2% conv.
23 10.50 12 tires7K/yr +34.5%2.5% conv.
23 x 10.50 - 12 tires7K/yr +20.4%2.6% conv.
23x10.5-12 lawn mower tires6K/yr +187.0%3.6% conv.
23x10.5x12 tires6K/yr +37.5%1.7% conv.
23x10.5-125K/yr +52.6%2.7% conv.
23x10.5x12 tire7K/yr -22.5%2.1% conv.

What reviews say buyers love and hate about 23x10.50-12 Tires

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Value For Money23%

“reasonable price”

Quality-Overall23%

“Good quality”

Size-Overall16%

“Fit perfectly”

Wheel Quality13%

“Great Tires”

Friction7%

“Nice deep grooves for traction”

What buyers complain about

80% of reviews

Quality-Overall25%

“Poor quality control”

Size-Overall15%

“Tires not true to size”

Thickness8%

“Kinda thin”

Advertised Vs Actual Product8%

“don’t look anything like the tire in their pictures now I have to absorb the time”

Value For Money5%

“Not worth the money”

23x10.50-12 Tires return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

58%

2Advertised Vs Actual Product

13%

3Functionality-Overall

4Compatibility-Overall

5Defective Material/Parts

Common 23x10.50-12 Tires questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 23x10.50-12 Tires 58/100 on Amazon United States — Worth a look. The niche generates $514K/yr across 44 tracked products. 3 of 10 products launched in the last 360 days are still selling. Search demand moved +44.3% over the last 90 days.