23x10.50-12 tires
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Market size
Good$514K$514K/yr · 136K searches
Avg price
Good$143.80avg listing price — sweet spot $15–$100
Review moat
Good1,291.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$29.08–$338.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 23x10.50-12 tires is a $514K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
23x10.50-12 tires market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $431K–$575K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #194
- Page quality
- 0%
- Prime
- 11%
- Sponsored
- 89%
- Out of stock
- 4.4%
- Avg brand age
- 67 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
36
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
19%
- MOTOOS23%
- Hoosier Wheel16%
- TUFFIOM14%
- Deestone11%
- WANDA10%
- HORSESHOE7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.9×
Top 23x10.50-12 tires search terms
- 23x10.50-12 lawn mower tires42K/yr
- 23x10.50-1214K/yr
- 23x10 50 12 tires7K/yr
- 23x10.50-12 tires9K/yr
- 23 10.50 12 tires7K/yr
- 23 x 10.50 - 12 tires7K/yr
- 23x10.5-12 lawn mower tires6K/yr
- 23x10.5x12 tires6K/yr
- 23x10.5-125K/yr
- 23x10.5x12 tire7K/yr
Top 23x10.50-12 tires products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUFFIOM 23x10.50-12 Lawn Mower Tires Set of 2 6PR Turf Tire Lawn & Garden Tires Compatible With Most Lawn & Garden Utility Vehicles Tubeless
TUFFIOM$101.814.6★260 rev
MOTOOS 23x10.50-12 Lawn Mower Tires 4 Ply Tubeless Set of 2
MOTOOS$107.744.4★540 rev
MOTOOS (2 Pack) 23x10.50-12 Lawn Mower Tires 6PR Tubeless
MOTOOS$106.004.0★38 rev
MOTOOS 23x10.50-12 Lawn & Garden Mower Tires Set of 2 6 Ply Tubeless
MOTOOS$133.404.5★35 rev
23x10.5-12 4Ply Turf Tire (Turf Tech Tread)
Hoosier Wheel$67.234.6★116 rev
Newest
by launch date
TRIBLE SIX 23x10.5-12 ATV/UTV Tires 23x10.5x12 All-Terrain Tires Set of 2
TRIBLE SIX$133.295 rev
MOTOOS 23x10.50-12 Lawn & Garden Mower Tires Set of 2 6 Ply Tubeless
MOTOOS$133.4035 rev
MOTOOS (2 Pack) 23x10.50-12 Lawn Mower Tires 6PR Tubeless
MOTOOS$106.0038 rev
Set of 2-23x10.50-12 4 Ply 350MAG Tire
Hoosier Wheel$160.8616 rev
HORSESHOE TRAKEHNER 2 New 23x10.50-12 / 23x10.5-12 8PR T148 Super Lug-King Ditch Witch Trencher AG Farm Lawn Tractor Tires 23105012 Color-Sidewall Heavy Duty (23x10.50-12 8Ply)
HORSESHOE$177.8365 rev
Trending
90-day click momentum
Deestone 23x10.50-12 D265 Lawn & Grass Tire 90A3 4 Ply T/L Multi-Traction Pattern
Deestone$62.954.2★
PAIR 23x10.50-12 4 Ply Deestone D405 Tractor Lug AG Traction PAIR
Deestone$126.944.7★
MOTOOS (2 Pack) 23x10.50-12 Lawn Mower Tires 6PR Tubeless
MOTOOS$106.004.0★
TRIBLE SIX 23x10.5-12 ATV/UTV Tires 23x10.5x12 All-Terrain Tires Set of 2
TRIBLE SIX$133.294.8★
Set of 2-23x10.50-12 4 Ply 350MAG Tire
Hoosier Wheel$160.864.9★
What buyers say about 23x10.50-12 tires
What buyers praise and complain about, mined from review topics.What buyers love
“reasonable price”
“Good quality”
“Fit perfectly”
“Great Tires”
“Nice deep grooves for traction”
“Just as advertised”
“the transition was fast”
“Durable”
“Excellent grip in my canal with these guys”
“excellent condition as I keep the maintenance up on it constantly as I use it almost daily digging water lines”
What buyers complain about
“Poor quality control”
“Tires not true to size”
“Kinda thin”
“don’t look anything like the tire in their pictures now I have to absorb the time”
“Not worth the money”
“1 blew out after less than 4 months of use”
“slip easily in loose earth”
“Dealer couldn't get the original replacements anymore”
“Little light”
“I have quite a bit of experience installing tires, and these are horrible, very soft and try to tear very easily”
Top return reasons
Common questions
- Is 23x10.50-12 tires profitable to sell on Amazon United States?
- The niche generates $514K/yr across 44 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +44.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the 23x10.50-12 tires niche?
- 15 brands and 36 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in 23x10.50-12 tires?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.6%.
- When does demand for 23x10.50-12 tires peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the 23x10.50-12 tires niche?
- Listings span $29.08–$338.36; the average listing price is $143.80 (sweet spot $15–$100). The average incumbent carries 1,291 reviews — the moat a new listing must climb.