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58

22 ft pool cover

Worth a look

Shows demand growing +415.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 100Conversion 28Competition 41Returns 84Price range 69Avg price 80Brand share 44Review moat 55Quality gap 87

Growth

Incredible+415.5%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great$87.58

avg listing price — sweet spot $15–$100

Price range

Good$37.19–$128.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,299.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$74K

$74K/yr · 38K searches

According to Flapen's Amazon United States niche tracking, 22 ft pool cover is a $74K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul–Sep–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

22 ft pool cover market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$88K–$109K
units × avg price
Conversion rate
2.3%
Avg BSR
#121
Page quality
0%
Prime
95%
Sponsored
95%
Out of stock
19.6%
Avg brand age
38 months
Avg seller age
210 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

17%

  • QH.HOME40%
  • SIHAIAN20%
  • HOLDCOVER7%
  • In The Swim6%
  • UIRWAY5%
  • LXKCKJ4%
  • Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +415.5% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26DecJanMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Sep, Oct · busiest ÷ quietest = 27.8×

Top 22 ft pool cover search terms

  • 22ft pool cover7K/yr
  • 22 ft solar pool cover round4K/yr
  • 22 ft pool cover6K/yr
  • 22 foot pool cover5K/yr
  • 22 pool cover4K/yr
  • 22 ft round pool cover5K/yr
  • 22 ft round winter pool cover3K/yr
  • 22 foot round winter pool cover3K/yr
All search terms

Top 22 ft pool cover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$7K15%$11K20%$15K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about 22 ft pool cover

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good cover”

Size-Overall18%

“Fit perfect”

Value For Money7%

“good value”

Sun Shade/Wind Shield7%

“Personally we like the thinner solar cover, it's easier for us to get on and off”

Ease Of Use6%

“Very easy to use”

Advertised Vs Actual Product6%

“It is as advertised”

Water Resistance4%

“Water looked great”

Durability4%

“This one held firm”

Heating4%

“keeps water warmer”

Weight Light3%

“Went with this lighter weight option for daily summer use and so far, it does the job”

What buyers complain about

Durability18%

“Bad after just a few months”

Quality-Overall18%

“Extremely poor quality”

Thickness10%

“Will definitely seek thicker than 8 mil next purchase”

Size-Overall8%

“The item doesnt fit as described”

Water Resistance8%

“it sucked the water from the pool too”

Value For Money5%

“Overpriced Garbage”

Material Quality3%

“Very very cheap material”

Strength3%

“It gets brittle”

Advertised Vs Actual Product3%

“The item doesnt fit as described”

Leak-Proof2%

“It leaks like crazy”

Top return reasons

Size-Overall59%
Advertised Vs Actual Product8%
Material Quality6%
Functionality-Overall5%
Thin4%
Value For Money3%
Quality-Overall2%
Heating2%
Thickness2%
Assembly/Installation2%

Common questions

Is 22 ft pool cover profitable to sell on Amazon United States?
The niche generates $74K/yr across 20 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +415.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the 22 ft pool cover niche?
13 brands and 19 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in 22 ft pool cover?
Top complaints mined from reviews: Durability, Quality-Overall, Thickness. The return rate is 1.6%.
When does demand for 22 ft pool cover peak?
Demand peaks in May–Jun–Jul–Sep–Oct; the busiest month runs 27.8× the quietest.
What does it cost to enter the 22 ft pool cover niche?
Listings span $37.19–$128.40; the average listing price is $87.58 (sweet spot $15–$100). The average incumbent carries 1,300 reviews — the moat a new listing must climb.