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21 Inch Lawnmower

Maybe

Search demand grew +136.8% this quarter. But prices span $128.43–$812.55, mostly outside the sweet spot, so 21 Inch Lawnmower is a Maybe.

Flapen Score
58
58 / 100
Top 39% of 8,839 Patio, Lawn & Garden niches · +2 vs the category median of 56
Market size
$136K/yr58K searches / yr
90-day growth
+136.8%search demand this quarter
Competition
35%top-5 click share · 20 brands · 42 sellers

Flapen Score

21 Inch Lawnmower against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 21 Inch Lawnmower is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 21 Inch Lawnmower market on Amazon at a glance

Shoppers on Amazon United States searched for 21 Inch Lawnmower 58K times last year and spent an estimated $136K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +136.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+136.8%
Conversion, latest week
0.7%
Market size, estimated
$136Ka year
Peak month
May9.6× the quietest month
Top search term
electric self propelled lawn mower21K searches a year

02 · Price

A sale here is worth $327.61.

Listings sell for $327.61 on average, from $128.43 to $812.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $327.61 that is $0 to $33K a year per listing.

Average price
$327.61above the $15 to $100 sweet spot
Price range
$128.43–$812.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$33K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #172 within Lawn Mowers & Tractors. It carries 965 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
81%
Out of stock, average day
19.7%
Average rank
#172in Lawn Mowers & Tractors
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
965per listing
Listings tracked
53

04 · Newcomers

14 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
14Amazon's first-year sales bar
Average brand age
33 months

Products

Top 21 Inch Lawnmower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

20 flat

Sellers

42

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

24%

  • Brand 136%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

21 Inch Lawnmower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.6×

Search terms

Top 21 Inch Lawnmower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric self propelled lawn mower21K/yr
  • cordless self propelled lawn mower10K/yr
  • stihl mower5K/yr
  • stihl lawn mower battery powered4K/yr
  • stihl electric lawn mower4K/yr
  • hart electric lawn mower4K/yr
  • yard force lawn mower4K/yr
  • lawnmower gas self propelled4K/yr
  • push gas lawnmower1K/yr
  • 21 inch lawnmower531/yr

Reviews and returns

What reviews say buyers love and hate about 21 Inch Lawnmower

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Battery Life”
2.4%of orders come back
“Battery drained”
A buyer, on “Battery Life”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 21 Inch Lawnmower questions

Answered from the same tracked data.