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20x20 Tent

Pass

20x20 Tent scores 67 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +104.7% this quarter, and an estimated 2.4% of orders come back.

Flapen Score
67
67 / 100
Top 11% of 8,839 Patio, Lawn & Garden niches · +11 vs the category median of 56
Market size
$1.1M/yr547K searches / yr
90-day growth
+104.7%search demand this quarter
Competition
29%top-5 click share · 29 brands · 35 sellers

Flapen Score

20x20 Tent against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 20x20 Tent is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x20 Tent market on Amazon at a glance

Shoppers on Amazon United States searched for 20x20 Tent 547K times last year and spent an estimated $1.1M. The top 5 brands take 62% of clicks. Demand peaks in Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +104.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
+104.7%
Conversion, latest week
0.5%
Market size, estimated
$1.1Ma year
Peak month
July3.6× the quietest month
Top search term
20x20 tent83K searches a year

02 · Price

A sale here is worth $413.93.

Listings sell for $413.93 on average, from $95.07 to $820.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $413.93 that is $0 to $41K a year per listing.

Average price
$413.93above the $15 to $100 sweet spot
Price range
$95.07–$820.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$41K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #245 within Canopies, Gazebos & Pergolas. It carries 252 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
38%
Out of stock, average day
18.2%
Average rank
#245in Canopies, Gazebos & Pergolas
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
252per listing
Listings tracked
72

04 · Newcomers

30 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
38
Successful launches
30Amazon's first-year sales bar
Average brand age
37 months

Products

Top 20x20 Tent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

35

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

29%

Top 20: 61%

Open market

34%

  • Brand 124%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

20x20 Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top 20x20 Tent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20x20 tent83K/yr
  • 20x30 tent58K/yr
  • 20x20 canopy40K/yr
  • 20x20 canopy tent27K/yr
  • 20 x 20 tent21K/yr
  • 20x20 tents for parties heavy duty24K/yr
  • party tent 20x2024K/yr
  • 20x20 pop up canopy18K/yr
  • party tents 20x30 heavy duty waterproof11K/yr
  • carpas 20x2013K/yr

Reviews and returns

What reviews say buyers love and hate about 20x20 Tent

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Durability”
2.4%of orders come back
“Will break easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 20x20 Tent questions

Answered from the same tracked data.