20 x 20 outdoor pillows
Worth a lookShows a sweet-spot price point ($26.57 avg), but a small market ($27K/yr) keeps it on the watch list.
Avg price
Incredible$26.57avg listing price — sweet spot $15–$100
Price range
Incredible$15.16–$50.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+75.1%90-day search growth — must beat 0% to launch
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,314.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, 20 x 20 outdoor pillows is a $27K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
20 x 20 outdoor pillows market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $27K–$33K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.9%
- Avg brand age
- 35 months
- Avg seller age
- 221 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
20
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 91%
Open market
19%
- MIULEE38%
- Utopia Bedding16%
- Oubonun8%
- LVTXIII7%
- DFXSZ6%
- K KEVIN TEXTILE6%
Top 20 x 20 outdoor pillows search terms
- 20 x 20 outdoor pillows6K/yr
- outdoor pillow 20x204K/yr
- outdoor pillows 20x20 waterproof4K/yr
- 20x20 outdoor pillow4K/yr
Top 20 x 20 outdoor pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Faux Linen Garden Farmhouse Cushion Cases for Summer Patio Tent Balcony Couch Sofa 20x20 Inch Navy
MIULEE$15.164.4★8,571 rev
Utopia Bedding Outdoor Pillow Inserts 20 x 20 Inches (Pack of 2 White) Water Resistant Garden Throw Pillows for Patio and Porch Furniture
Utopia Bedding$20.154.8★1,314 rev
MIULEE Pack of 4 20x20 Inch Outdoor Pillow Inserts Waterproof Decorative Throw Pillow Insert Square Lumbar Garden Pillow Form for Patio Sofa Couch
MIULEE$30.394.7★1,083 rev
Oubonun 20x20 Outdoor Pillow Inserts (Pack of 2) - Square Waterproof Throw Pillow - Decorative Throw Pillows Insert for Couch Sofa Bed Patio Furniture - White Pillows
Oubonun$30.184.6★709 rev
MIULEE Outdoor Pillows Set of 4 20x20 Waterproof Throw Pillow Inserts Decorative Water Resistant Pillow Cushion for Patio and Garden
MIULEE$28.774.8★523 rev
Newest
by launch date
MIULEE Pack of 2 20x20 Outdoor Pillow Inserts Waterproof Decorative Square Throw Pillow Inserts for Patio Sofa Garden Porch Couch
MIULEE$21.85199 rev
MIULEE Outdoor Pillow Inserts 20x20 Pack of 4 Waterproof Throw Pillow Inserts Decorative 100% Virgin Fibers Filling for Patio Sofa Couch
MIULEE$32.15157 rev
LVTXIII Outdoor Pillows 20x20 Inch 2 Pack Large Decorative Square Throw Pillows with Inserts for Couch Bed Floor Seating Patio Furniture Paradise Paisley
LVTXIII$31.84823 rev
Phantoscope 20x20 Outdoor Pillow Inserts - Pack of 2 Outdoor Pillows Waterproof Down Alternative Throw Pillows Couch Sham Cushion Stuffer for Patio and Porch Furniture
Phantoscope$20.17196 rev
DAFENA Spring Pillow Covers 20x20 Inch 2 Pcs Navy Blue Sage Green Hydrangea Flower Decor Throw Pillows Vintage Floral Seasonal Summer Outdoor Decoration Pillowcase Linen Cushion Cover for Couch Sofa
DAFENA$17.24650 rev
Trending
90-day click momentumPhantoscope 20x20 Outdoor Pillow Inserts - Pack of 2 Outdoor Pillows Waterproof Down Alternative Throw Pillows Couch Sham Cushion Stuffer for Patio and Porch Furniture
Phantoscope$20.174.4★
LVTXIII Outdoor Pillows 20x20 Inch 2 Pack Large Decorative Square Throw Pillows with Inserts for Couch Bed Floor Seating Patio Furniture Paradise Paisley
LVTXIII$31.844.8★
MIULEE Pack of 2 20x20 Outdoor Pillow Inserts Waterproof Decorative Square Throw Pillow Inserts for Patio Sofa Garden Porch Couch
MIULEE$21.854.8★
LVTXIII Outdoor Throw Pillows 20x20 Patio Waterproof Square Pillows with Piping Fade Resistant Accent Pillow for Spring Summer Garden Decoration Set of 2 Pebble Blue
LVTXIII$49.064.8★
MIULEE Outdoor Pillow Inserts 20x20 Pack of 4 Waterproof Throw Pillow Inserts Decorative 100% Virgin Fibers Filling for Patio Sofa Couch
MIULEE$32.154.6★
What buyers say about 20 x 20 outdoor pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“size is right on”
“I really like a soft pillow”
“Good quality pillow cushions”
“Best deal”
“Nice and fluffy”
“They are very comfortable”
“Good pillow insert”
“They are waterproof”
“They are durable”
What buyers complain about
“Runs small”
“The pillows do not fluff up as the photo suggests”
“Terrible quality”
“Not good for the couch”
“These are really thick - almost too thick”
“are not firm by any means”
“They don't offer much support”
“at all dont dont feel durable”
“Filling is kind of thin”
“Cheap AI looking flowers print”
Top return reasons
Common questions
- Is 20 x 20 outdoor pillows profitable to sell on Amazon United States?
- The niche generates $27K/yr across 30 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +75.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the 20 x 20 outdoor pillows niche?
- 17 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in 20 x 20 outdoor pillows?
- Top complaints mined from reviews: Size-Overall, Fluffiness, Quality-Overall. The return rate is 1.6%.
- What does it cost to enter the 20 x 20 outdoor pillows niche?
- Listings span $15.16–$50.65; the average listing price is $26.57 (sweet spot $15–$100). The average incumbent carries 5,315 reviews — the moat a new listing must climb.