Is 20 inch chainsaw chain profitable to sell on Amazon United States?

The niche generates $364K/yr across 35 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the 20 inch chainsaw chain niche?

18 brands and 99 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in 20 inch chainsaw chain?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.3%.

When does demand for 20 inch chainsaw chain peak?

Demand peaks in Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the 20 inch chainsaw chain niche?

Listings span $6.10–$64.96; the average listing price is $31.29 (sweet spot $15–$100). The average incumbent carries 3,410 reviews — the moat a new listing must climb.

20 inch chainsaw chain

Worth a look

Shows a sweet-spot price point ($31.29 avg), but soft demand (-6.6% this quarter) keeps it on the watch list.

Avg price

Incredible$31.29

avg listing price — sweet spot $15–$100

Price range

Great$6.10–$64.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good$364K

$364K/yr · 150K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,410.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 20 inch chainsaw chain is a $364K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

20 inch chainsaw chain market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $313K–$391K; units × avg price
Conversion rate: 7.8%
Avg BSR: #108
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 2.1%
Avg brand age: 44 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

19%

Husqvarna27%
KAKEI19%
FUNKYWOO15%
Oregon11%
Anxingo5%
PETOX4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.0×

Open Trend

Top 20 inch chainsaw chain search terms

20 inch chainsaw chain27K/yr -5.7%5.8% conv.
20 chainsaw chain24K/yr -4.8%5.9% conv.
chainsaw chain 20 inch19K/yr +9.0%3.4% conv.
husqvarna 455 rancher chain16K/yr -1.5%8.3% conv.
husqvarna 20 inch chain8K/yr +16.0%12.3% conv.
husqvarna chainsaw chain 20 inch11K/yr -26.5%11.2% conv.
455 rancher chain5K/yr +9.8%10.0% conv.
oregon chainsaw chain 20 inch6K/yr -0.2%3.1% conv.
chain saw chains 206K/yr -25.5%4.5% conv.
20in chainsaw chain4K/yr -6.8%6.1% conv.

All search terms

Top 20 inch chainsaw chain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KAKEI 20 Inch Chainsaw Chain 3/8 Pitch .050 Gauge 72 Drive Links- 33RS 72 Fits MS311 MS391 Husqvarna 455 (Rancher) 460 (Rancher) Poulan Pro and More- E72 (3 Chains) - Full Chisel

KAKEI$37.694.6★14,838 rev

Husqvarna X-Cut S83G 20 Inch Chainsaw Chain .3/8 Pitch .050 Gauge 72 Drive Link Chainsaw Blade Replacement Pre-Stretched and Low Kickback Gray

Husqvarna$25.154.9★176 rev

4 Pack 20 Inch Chainsaw Chain 3/8 Pitch .050 Gauge 72 Drive Links Fits MS311 MS391 Husqvarna 455 (Rancher) 460 (Rancher) and More

FUNKYWOO$31.344.4★3,679 rev

Husqvarna X-Cut SP33G 20 Inch Chainsaw Chain .325 Pitch .050 Gauge 80 Drive Links Pre-Stretched Chainsaw Blade Replacement with Superior Lubrication and Low Kickback 581643680

Husqvarna$22.404.7★911 rev

4 Pack Chainsaw Chain for 20 Inch Bar .325 Pitch .050 Gauge 80 Drive Links Fits Husqvarna 450 Rancher Craftsman Jonsered and more

FUNKYWOO$29.844.4★3,679 rev

Newest

by launch date

5Pack 20 Inch Chainsaw Chain .325 Pitch .058 Gauge 76 Drive Links Fits Supmix 62cc WEMARS 6220G NEOTEC NCS6200 Blue Max 53543 8901 8902 52209 VEVOR Oregon 21LPX076G Stihl 36880050076

ANCKNE$29.771,512 rev

3mo ago

Hipa 20 Inch Chainsaw Chain 3/8 Pitch .050 Gauge 72 Drive Links 33RS 72 Fits Stihl MS311 MS391 Fits Husqvarna 455 Rancher 460 Rancher Fits Poulan PR5020 585550072 Full Chisel (3PCS)

Hipa$22.41100 rev

5mo ago

Zreneyfex 4 Pack 20 Inch Chainsaw Chain 3/8 Pitch .050 Gauge 72 Drive Links Fits Husqvarna 455 460 Rancher Stihl MS311 MS391 and More Replacement Saw Chain for 20 Bar

Zreneyfex$27.2627 rev

12mo ago

5 Pack 20 Inch Chainsaw Chain .325 Pitch .058 Gauge 76 Drive Links Fits Blue Max 53543 52209 8901 8902 for Supmix 62cc Stihl Oregon and More (5 Chains)

JINFFR$26.891,237 rev

1y ago

20-Inch Chainsaw Chain 3/8 Pitch .050 Gauge 76DL - Professional Hardened Carbide Steel Low Vibration & Anti-Rust - Ultra-Sharp Long-Lasting Smooth Cutting for Wood Firewood Logging

Chinshwehaw$6.1047 rev

1y ago

What buyers say about 20 inch chainsaw chain

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Great value”

Size-Overall21%

“Fit great”

Quality-Overall18%

“Inexpensive for quality”

Cutting/Trimming8%

“Cuts great”

Durability7%

“which should last me awhile”

Advertised Vs Actual Product6%

“Just what I ordered”

Sharpness4%

“Good oem blade using older boxes”

Ease Of Use2%

“Easy to use on current chain saws I have”

Strength1%

“Solid chain”

Assembly/Installation1%

“It installed easily”

What buyers complain about

Size-Overall41%

“Theyre too short”

Quality-Overall15%

“not well made”

Advertised Vs Actual Product9%

“False advertisement”

Sharpness7%

“Cheaper than what it cost to sharpen”

Cutting/Trimming3%

“Dulls very quick”

Product Condition2%

“1 was opened have no idea if its new or used”

Heating2%

“they get hot fast”

Value For Money2%

“High price”

Thickness2%

“Now they do seem to be a Lil thinner than the name brand store bought chains”

Functionality-Overall2%

“can't even get a wedge cut out”

Top return reasons

Size-Overall69%

Advertised Vs Actual Product19%

Functionality-Overall2%

Compatibility-Overall2%

Product Condition1%

Defective Material/Parts1%

Value For Money1%

Measurement/Reading Accuracy1%

Cutting/Trimming1%

Mechanism Issues1%

Common questions

Is 20 inch chainsaw chain profitable to sell on Amazon United States?: The niche generates $364K/yr across 35 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the 20 inch chainsaw chain niche?: 18 brands and 99 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in 20 inch chainsaw chain?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.3%.
When does demand for 20 inch chainsaw chain peak?: Demand peaks in Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the 20 inch chainsaw chain niche?: Listings span $6.10–$64.96; the average listing price is $31.29 (sweet spot $15–$100). The average incumbent carries 3,410 reviews — the moat a new listing must climb.