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2 Step Pool Ladder

Pass

2 Step Pool Ladder scores 68 out of 100, a Pass. Shoppers spend an estimated $30K a year here, search demand grew +572.5% this quarter, and an estimated 1.6% of orders come back.

Flapen Score
68
68 / 100
Top 9% of 8,839 Patio, Lawn & Garden niches · +12 vs the category median of 56
Market size
$30K/yr17K searches / yr
90-day growth
+572.5%search demand this quarter
Competition
38%top-5 click share · 25 brands · 44 sellers

Flapen Score

2 Step Pool Ladder against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 2 Step Pool Ladder is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 Step Pool Ladder market on Amazon at a glance

Shoppers on Amazon United States searched for 2 Step Pool Ladder 17K times last year and spent an estimated $30K. The top 5 brands take 53% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +572.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+572.5%
Conversion, latest week
2.9%
Market size, estimated
$30Ka year
Top search term
2 step pool ladder7K searches a year

02 · Price

A sale here is worth $62.06.

Listings sell for $62.06 on average, from $9.64 to $193.78. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $62.06 that is $0 to $6K a year per listing.

Average price
$62.06inside the $15 to $100 sweet spot
Price range
$9.64–$193.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #236 within Parts & Accessories. It carries 537 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
60%
Out of stock, average day
13.9%
Average rank
#236in Parts & Accessories
Average rating
3.86 starsAmazon United States average 4.42 stars
Average reviews
537per listing
Listings tracked
40

04 · Newcomers

17 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
17Amazon's first-year sales bar
Average brand age
39 months

Products

Top 2 Step Pool Ladder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

44

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

38%

Top 20: 80%

Open market

40%

  • Brand 114%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Search terms

Top 2 Step Pool Ladder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 step pool ladder7K/yr
  • 36 pool ladder3K/yr
  • ladder for 30 inch pool3K/yr
  • 2 step pool ladder above ground4K/yr

Reviews and returns

What reviews say buyers love and hate about 2 Step Pool Ladder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Strength”
13%of negative reviews mention “Rusts/Corrodes”
1.6%of orders come back
“Already rusting”
A buyer, on “Rusts/Corrodes”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2 Step Pool Ladder questions

Answered from the same tracked data.