18x48 above ground pool
Launch itA $2.4M/yr market growing +212.3% this quarter with returns at 0.4% — clears our launch bar.
Growth
Incredible+212.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 442K searches
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Bad4,105.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$70.96–$1979.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$509.89avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, 18x48 above ground pool is a $2.4M/yr Amazon United States market (442K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 64/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
18x48 above ground pool market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $1.5M–$2.0M
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 23%
- Sponsored
- 95%
- Out of stock
- 0.1%
- Avg brand age
- 31 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
45
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
23%
Top 20: 59%
Open market
1%
- Intex51%
- Bestway40%
- Funsicle3%
- INTEX3%
- SunSwell1%
- Sloosh1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +212.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 18.7×
Top 18x48 above ground pool search terms
- 15x48 above ground pool30K/yr
- intex rectangular pool28K/yr
- 18x48 above ground pool31K/yr
- 18x52 above ground pool32K/yr
- 12 ft pool25K/yr
- intex ultra xtr pool25K/yr
- 18 ft pool30K/yr
- oval above ground pool29K/yr
- 12ft pool20K/yr
- 12x30 pool20K/yr
Top 18x48 above ground pool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bestway Steel Pro MAX 15 x 48 Above Ground Pool Round Metal Frame Outdoor Swimming Pool for Backyard Blue POOL ONLY
Bestway$256.284.1★1,698 rev
INTEX Ultra XTR 18 ft x 52 in Above Ground Pool Set Round Swimming Pool with Steel Frame 2100 GPH Sand Filter Pump Ladder Cover & Ground Cloth
Intex$974.934.3★2,562 rev
INTEX Rectangular Frame 9 ft 10 in x 6 ft 6.75 in x 29.5 in Above Ground Pool Swimming Pool with Steel Frame Pump Not Included
Intex$109.944.5★48,791 rev
Bestway Steel Pro MAX 15 x 48 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump Ladder and Cover Gray
Bestway$456.874.1★4,507 rev
INTEX Ultra XTR 18 ft x 9 ft 52 in Above Ground Pool Set Rectangular Swimming Pool with Steel Frame 1500 GPH Sand Filter Pump Ladder Cover & Ground Cloth
Intex$946.854.3★3,864 rev
Newest
by launch date
INTEX 26317MZ 15ft x 48in Ultra XTR Frame Deluxe Above Ground Swimming Pool Set with 1500 GPH Sand Filter Pump Removable Ladder Ground Cloth Pool Cover SuperTough Puncture and Rust Resistant
Intex$768.051,838 rev
INTEX Ultra XTR 18 ft x 52 in Above Ground Pool Set Round Swimming Pool with Steel Frame 2100 GPH Sand Filter Pump Ladder Cover & Ground Cloth
Intex$974.932,562 rev
INTEX 28210EP Metal Frame 12 ft x 30 in Above Ground Pool Round Swimming Pool with Steel Frame Pump Not Included
Intex$94.00790 rev
Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge
Intex$134.98388 rev
INTEX 26711EP 12Ft X 30In Prism Frame Premium Above Ground Swimming Pool Set with Filter Pump
Intex$134.181,038 rev
Trending
90-day click momentum
INTEX Prism Frame 15 ft x 48 in Above Ground Pool Set Round Swimming Pool with Steel Frame 1000 GPH Cartridge Filter Pump Ladder Cover & Ground Cloth
Intex$497.543.6★
Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge
Intex$134.984.2★
INTEX 26711EP 12Ft X 30In Prism Frame Premium Above Ground Swimming Pool Set with Filter Pump
Intex$134.184.2★
INTEX Rectangular Frame 14 ft 9 in x 7 ft 3 in x 33 in Above Ground Pool Swimming Pool with Steel Frame Pump Not Included
INTEX$190.554.5★
INTEX Rectangular Frame 9 ft 10 in x 6 ft 6.75 in x 29.5 in Above Ground Pool Swimming Pool with Steel Frame Pump Not Included
Intex$109.944.5★
What buyers say about 18x48 above ground pool
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put up”
“Value for Money”
“Love the size”
“Best quality”
“it has a sturdy construction”
“Durable, sturdy”
“no leakage so far”
“the cover protects the water from debris”
“easy to use”
“As advertised”
What buyers complain about
“LEAKS EVERYWHERE”
“Bad quality”
“Broke”
“absolutely no instructions”
“its too short”
“Should lower the price”
“Poor quality filter”
“isnt very sturdy”
“loses water daily”
“Terrible instructions”
Top return reasons
Common questions
- Is 18x48 above ground pool profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 73 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +212.3%. Flapen's verdict: Launch it (64/100).
- How competitive is the 18x48 above ground pool niche?
- 8 brands and 45 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in 18x48 above ground pool?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for 18x48 above ground pool peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 18.7× the quietest.
- What does it cost to enter the 18x48 above ground pool niche?
- Listings span $70.96–$1979.91; the average listing price is $509.89 (sweet spot $15–$100). The average incumbent carries 4,106 reviews — the moat a new listing must climb.