Is 16x20 sun shade profitable to sell on Amazon United States?

The niche generates $60K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +75.2%. Flapen's verdict: Skip it (48/100).

How competitive is the 16x20 sun shade niche?

19 brands and 25 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in 16x20 sun shade?

Top complaints mined from reviews: Quality-Overall, Durability, Material Quality. The return rate is 6.2% — above our launch gate.

When does demand for 16x20 sun shade peak?

Demand peaks in May–Jun–Jul; the busiest month runs 12.2× the quietest.

What does it cost to enter the 16x20 sun shade niche?

Listings span $36.10–$126.17; the average listing price is $58.54 (sweet spot $15–$100). The average incumbent carries 3,826 reviews — the moat a new listing must climb.

16x20 sun shade

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Avg price

Great$58.54

avg listing price — sweet spot $15–$100

Growth

Great+75.2%

90-day search growth — must beat 0% to launch

Price range

Good$36.10–$126.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,826.24

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Market size

Bad$60K

$60K/yr · 21K searches

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, 16x20 sun shade is a $60K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

16x20 sun shade market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $44K–$59K; units × avg price
Conversion rate: 4.8%
Avg BSR: #73
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 3.5%
Avg brand age: 45 months
Avg seller age: 257 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 flat

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

25%

Artpuch32%
Amagenix15%
SUNLAX10%
COOLBOYS9%
OOTONAT4%
Amgo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.2×

Open Trend

Top 16x20 sun shade search terms

16x20 sun shade7K/yr +86.4%3.8% conv.
16x20 sun shade sail3K/yr +72.6%3.0% conv.
16 x 20 sun shade3K/yr +88.3%3.0% conv.
16x20 shade sail3K/yr +43.6%3.4% conv.
16 x 20 sun shade sail3K/yr +92.3%2.7% conv.
16x20 shade2K/yr +57.8%2.3% conv.

All search terms

Top 16x20 sun shade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Artpuch Sun Shade Sail 16X20 Sand Rectangular Curved Edged Commercial Grade 185GSM Permeable Outdoor Shade Cloth for Deck Backyard Patio (Custom Sizes Made)

Artpuch$47.484.5★12,960 rev

SUNLAX Large Sun Shade Sail 16 x 20 Dark Grey Rectangle Canopy Sail Shade Cover UV Block Permeable Sunshade Outdoor for Patio Backyard (We Make Custom Size)

SUNLAX$56.534.5★5,861 rev

COOLBOYS 16x 20 Sun Shade Sail Sand Rectangle UV Block Outdoor Shade Canopy Sunshade for Patio Lawn Garden Carport Backyard Deck Pergola

COOLBOYS$53.664.3★439 rev

Amagenix Sun Shade Sail 16X20 Curved Edge Outdoor Shade Canopy Sand Breathable 95% UV Block Shade Cloth for Patio Garden Backyard (We Make Custom Size)

Amagenix$57.034.4★2,433 rev

Artpuch Sun Shade Sail 16X20 Light Grey Rectangular Curved Edged Commercial Grade 185GSM Permeable Outdoor Shade Cloth for Deck Backyard Patio (Custom Sizes Made)

Artpuch$51.324.5★12,960 rev

Newest

by launch date

NINXANG Sun Shade Sail Sand Yellow Rectangle 16FTx20FT Permeable Garden Canopy for Outdoor Patio Backyard and Deck Sun Protection Fabric with Fade and Tear Resistance

NINXANG$36.1834 rev

7mo ago

vensovo 50% Sunblock Shade Cloth Net Black Resistant - 16x20 Ft Garden Shade Mesh for Plant Cover Greenhouse Chicken Coop Kennels Tomatoes Plants

vensovo$36.104,043 rev

9mo ago

ColourTree 16 x 20 Beige Rectangle CTAPR1620 Sun Shade Sail Summer Canopy Mesh Fabric UV Block UPF50 - Commercial Heavy Duty - 190 GSM - 3 Years Warranty

ColourTree$64.771,209 rev

12mo ago

Amgo Heavy Duty 16 x 20 Grey Sun Shade Rectangle Pro Ring Shade Sail 260 GSM Commercial Grade UPF50 Sunshade Reinforced Corners & Edges - 5 Years Warranty (We Make Custom Size)

Amgo$126.1729 rev

1y ago

Royal Shade Beige 16 x 20 Sun Shade Sail Rectangle RSTAPRN1620-200GSM - Pergola Shade Sails Canopy for Patio - Canopy Mesh Fabric UV Block - Commercial Heavy Duty (We Make Custom Sizes)

Royal Shade$61.50163 rev

1y ago

What buyers say about 16x20 sun shade

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Nice Shade,,,well made”

Sun Shade/Wind Shield21%

“This will definitely help with protection from the hot sun”

Assembly/Installation9%

“Its easy to install”

Durability9%

“Its durable”

Value For Money7%

“Great value”

Heating3%

“They provide the best shade and heat protection”

Color3%

“The color is a what the images show”

Ease Of Use2%

“Easy to make shade”

Size-Overall2%

“Good fit nice shade hope it holds up to the heat of summer”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Quality-Overall23%

“Cheap and disappointing”

Durability23%

“two hours later it tore apart”

Material Quality9%

“Cheap material”

Size-Overall9%

“Not even close to correct size”

Water Resistance5%

“this doesnt stop the rain from coming inside”

Stitch/Finish/Polish4%

“Poor stitching of the corners”

Mounting4%

“No mounting hardware”

Shape/Style4%

“needs to be a square or better”

Thin4%

“Too thin of a material for that size”

Assembly/Installation2%

“Takes multiple hands to install”

Top return reasons

Size-Overall60%

Material Quality8%

Color7%

Advertised Vs Actual Product5%

Functionality-Overall2%

Weight Heavy2%

Value For Money2%

Durability2%

Thin2%

Water Resistance1%

Common questions

Is 16x20 sun shade profitable to sell on Amazon United States?: The niche generates $60K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +75.2%. Flapen's verdict: Skip it (48/100).
How competitive is the 16x20 sun shade niche?: 19 brands and 25 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in 16x20 sun shade?: Top complaints mined from reviews: Quality-Overall, Durability, Material Quality. The return rate is 6.2% — above our launch gate.
When does demand for 16x20 sun shade peak?: Demand peaks in May–Jun–Jul; the busiest month runs 12.2× the quietest.
What does it cost to enter the 16x20 sun shade niche?: Listings span $36.10–$126.17; the average listing price is $58.54 (sweet spot $15–$100). The average incumbent carries 3,826 reviews — the moat a new listing must climb.