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16x20 Sun Shade

a small market ($60K/yr) — 16x20 Sun Shade doesn't clear our bar today.

Flapen Score

48
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Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 56

Market size 15Growth 81Conversion 57Competition 38Returns 21Price range 71Avg price 90Brand share 57Review moat 27Quality gap 48
This niche Category average · 8,839 niches

Is 16x20 Sun Shade profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 16x20 Sun Shade is a $60K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 48/100.

16x20 Sun Shade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +75.2% over the last 90 days and 4.8% of searches end in a purchase.

$60K

revenue / yr

Units sold / yr1K
Search volume / yr+75.2%21K
Conversion rate4.8%
Avg price$58.54

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers19 · 25
Top-5 product click share62%
Open market29%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement96%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews3,826

Top 16x20 Sun Shade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$12K$18K$24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

25%

  • Artpuch32%
  • Amagenix15%
  • SUNLAX10%
  • COOLBOYS9%
  • OOTONAT4%
  • Amgo4%

16x20 Sun Shade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR4.8%Products25Brands19Top 5 Brands71%OOS Rate3.5%Rating4.5★Reviews3,826Avg BSR#73
800600Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.2×

Top 16x20 Sun Shade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 16x20 sun shade7K/yr
  • 16x20 sun shade sail3K/yr
  • 16 x 20 sun shade3K/yr
  • 16x20 shade sail3K/yr
  • 16 x 20 sun shade sail3K/yr
  • 16x20 shade2K/yr

What reviews say buyers love and hate about 16x20 Sun Shade

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall33%

Nice Shade,,,well made

Sun Shade/Wind Shield21%

This will definitely help with protection from the hot sun

Assembly/Installation9%

Its easy to install

Durability9%

Its durable

Value For Money7%

Great value

What buyers complain about

86% of reviews
Quality-Overall23%

Cheap and disappointing

Durability23%

two hours later it tore apart

Material Quality9%

Cheap material

Size-Overall9%

Not even close to correct size

Water Resistance5%

this doesnt stop the rain from coming inside

16x20 Sun Shade return rate & reasons

Why buyers send it back, as a share of all return requests.

6.2%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Material Quality
8%
3Color
7%
4Advertised Vs Actual Product
5%
5Functionality-Overall
2%

Common 16x20 Sun Shade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 16x20 Sun Shade 48/100 on Amazon United States — Skip it. The niche generates $60K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +75.2% over the last 90 days.
Search demand for 16x20 Sun Shade on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 12.2× the quietest.