16x16 outdoor pillow inserts
Worth a lookShows demand growing +192.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+192.9%90-day search growth — must beat 0% to launch
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.18avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$8.81–$29.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,760.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, 16x16 outdoor pillow inserts is a $91K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
16x16 outdoor pillow inserts market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $115K–$153K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 7.3%
- Avg brand age
- 39 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
21%
- MIULEE34%
- Utopia Bedding20%
- OTPIPCS9%
- QSWRD6%
- LANE LINEN5%
- Artscope4%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +192.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.8×
Top 16x16 outdoor pillow inserts search terms
- 16x16 outdoor pillow inserts15K/yr
- outdoor pillow inserts 16x167K/yr
- 16 x 16 outdoor pillow inserts4K/yr
- 16x16 pillow inserts outdoor4K/yr
Top 16x16 outdoor pillow inserts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Outdoor Pillow Inserts 16 x 16 Inches (Pack of 2 White) Water Resistant Garden Throw Pillows for Patio and Porch Furniture
Utopia Bedding$16.804.8★1,314 rev
MIULEE Pack of 2 16x16 Inch Outdoor Pillow Inserts Waterproof Decorative Throw Pillow Insert Square Lumbar Garden Pillow Form for Patio Sofa Couch
MIULEE$18.704.6★1,292 rev
MIULEE Pack of 4 16x16 Inch Outdoor Pillow Inserts Waterproof Decorative Throw Pillow Insert Square Lumbar Garden Pillow Form for Patio Sofa Couch
MIULEE$27.174.7★1,083 rev
OTPIPCS 16 x 16 Outdoor Pillow Inserts Set of 2 Square Throw Pillow Inserts Waterproof for Couch Porch Outside Patio Furniture Decorative Pillows Small White Sofa Cushion Stuffer
OTPIPCS$18.404.6★309 rev
QSWRD 16 x 16 Outdoor Throw Pillow Inserts Set of 2 Waterproof Square Premium Decorative Couch Pillow Stuffers Form White Sofa Cushions Indoor
QSWRD$21.624.6★348 rev
Newest
by launch date
MIULEE Pack of 2 16x16 Outdoor Waterproof Throw Pillow Inserts Decorative Water-Resistant Pillow Cushion for Patio Garden
MIULEE$17.35598 rev
Artscope 16x16 Outdoor Pillow Inserts Synthetic Down Waterproof Throw Pillow Inserts Soft Decorative Outdoor Pillows for Couch Sofa Bed Patio Furniture
Artscope$12.64152 rev
MCWPHLS 16x16 Outdoor Pillow Inserts Set of 4 Small Size Waterproof Square White DecorativeThrow Pillow Inserts for Indoor Couch Sofa Beds Cushions Outdoor Patio Furniture Cushions
MCWPHLS$25.0329 rev
DDPSNSSJ 2 Pack 16x16 inch Square Pillow Inserts - Waterproof Outdoor Cushion Stuffers for Patio Furniture Sofa Couch Balcony & Garden - Replacement Cushion Pads (White)
DDPSNSSJ$18.8352 rev
MIULEE 16x16 Outdoor Pillows Pack of 2 Water Resistant Waterproof Pillow Inserts Decorative Stuffer for Sofa Couch Patio and Garden
MIULEE$13.09396 rev
Trending
90-day click momentum
OTOSTAR Waterproof Pillows Insert 16 x 16 Outdoor Decorative Throw Pillow Insert Soft Fluffy Plump Cushion Insert for Patio Garden Bench Farmhouse Sofa Couch Bed White
OTOSTAR$8.814.5★
LANE LINEN Throw Pillow Insert - Pack of 2 16x16 Pillow Inserts for Decorative Pillow Covers Throw Pillows Insert for Couch - White
LANE LINEN$13.314.1★
MIULEE Pack of 2 18x18 Outdoor Waterproof Throw Pillow Inserts Decorative Water-Resistant Pillow Cushion for Patio Garden
MIULEE$14.914.7★
CASAJOY Pack of 2 16x16 Outdoor Pillows Water Resistant Throw Pillow Inserts Cushion Inner Pads for Patio Sofa Waterproof Pillow Insert
CASAJOY$18.804.8★
LANE LINEN 16x16 Throw Pillow Insert - Set of 4 White Inserts for Decorative Pillow Covers for Bed Decorative Pillows for Bed Couch Pillows Throw Pillows for Couch
LANE LINEN$17.724.1★
What buyers say about 16x16 outdoor pillow inserts
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality, size is accurate”
“they are quite fluffy”
“Great fit”
“GREAT Price”
“Best pillows and pillow covers for indoor outdoor”
“As advertised”
“These pillows are soft and fluffy”
“Very comfortable”
“Shape”
“Good pillows”
What buyers complain about
“Not right size”
“There is zero fluff - totally flat”
“They are not very thick”
“would love if the pillows was firmer”
“Not as described”
“a little pricey for the quality”
“100% polyester”
“Not worth the money”
“Flimsy... does not plump up”
“does not hold a shape”
Top return reasons
Common questions
- Is 16x16 outdoor pillow inserts profitable to sell on Amazon United States?
- The niche generates $91K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +192.9%. Flapen's verdict: Worth a look (63/100).
- How competitive is the 16x16 outdoor pillow inserts niche?
- 14 brands and 16 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in 16x16 outdoor pillow inserts?
- Top complaints mined from reviews: Size-Overall, Fluffiness, Thickness. The return rate is 1.6%.
- When does demand for 16x16 outdoor pillow inserts peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.8× the quietest.
- What does it cost to enter the 16x16 outdoor pillow inserts niche?
- Listings span $8.81–$29.27; the average listing price is $19.18 (sweet spot $15–$100). The average incumbent carries 5,761 reviews — the moat a new listing must climb.