15-0-15 fertilizer
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$38.57avg listing price — sweet spot $15–$100
Price range
Incredible$21.59–$81.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,043.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay$109K$109K/yr · 32K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 15-0-15 fertilizer is a $109K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
15-0-15 fertilizer market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $77K–$96K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #675
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 100%
- Out of stock
- 8.3%
- Avg brand age
- 85 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Simple Lawn Solutions30%
- ferti-lome29%
- Scotts22%
- Factory Hardware Store14%
- Hi-Yield4%
Demand
Weekly Amazon search volume, last 49 weeks — +50.4% search growth over the last 90 days.Top 15-0-15 fertilizer search terms
- 15-0-15 fertilizer13K/yr
- 15-0-15 lawn fertilizer6K/yr
- centipede grass fertilizer5K/yr
- 15-0-15 centipede grass fertilizer4K/yr
- 15 0 15 fertilizer3K/yr
Top 15-0-15 fertilizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fertilome (13767) Centipede Lawn Fertilizer 15-0-15 (16 lbs.)
ferti-lome$33.744.6★98 rev
Superior 15-0-15 Liquid Lawn Fertilizer - Lawn Food for Growth & Green - Nitrogen Potassium Humic Fish & Seaweed - Any Grass Type- Simple Lawn Solutions - All Season- Attached Sprayer (32 Ounce)
Simple Lawn Solutions$24.494.3★2,965 rev
Ferti-Lome Slow Release Nitrogen Lawn Fertilizer 15-0-15 with Iron for Centipede & Multiple Grass Types Covers 4 000 sq ft per Bag (2 Pack)
Factory Hardware Store$59.825.0★9 rev
Scotts Turf Builder Southern Lawn Food 14.06 lbs.
Scotts$24.714.6★4,316 rev
Superior 15-0-15 Liquid Fertilizer Nitrogen & Potash Lawn Food - Concentrated Spray- Any Grass Type- Simple Lawn Solutions Green Growth - Humic Acid - Kelp Seaweed - Phosphorus-Free (1 Quart)
Simple Lawn Solutions$21.774.2★133 rev
Newest
by launch dateFerti-Lome Slow Release Nitrogen Lawn Fertilizer 15-0-15 with Iron for Centipede & Multiple Grass Types Covers 4 000 sq ft per Bag (2 Pack)
Factory Hardware Store$59.829 rev
Ferti-Lome Centipede Weed & Feed Lawn Fertilizer 15-0-15 16 lb Bags (2 Pack) Granular Lawn Fertilizer for Centipede and Southern Lawns Covers Up to 10 000 sq ft
Factory Hardware Store$81.663 rev
Fertilome (13926) Centipede Weed & Feed 15-0-15 (16 lbs.)
Hi-Yield$43.7748 rev
Fertilome (13767) Centipede Lawn Fertilizer 15-0-15 (16 lbs.)
ferti-lome$33.7498 rev
Scotts Turf Builder Triple Action Built for Seeding 4.3 lbs.
Scotts$21.802,335 rev
Trending
90-day click momentumFerti-Lome Slow Release Nitrogen Lawn Fertilizer 15-0-15 with Iron for Centipede & Multiple Grass Types Covers 4 000 sq ft per Bag (2 Pack)
Factory Hardware Store$59.825.0★
Scotts Green Max Lawn FoodFL 15.15 lbs.
Scotts$33.444.5★
Ferti-Lome Centipede Weed & Feed Lawn Fertilizer 15-0-15 16 lb Bags (2 Pack) Granular Lawn Fertilizer for Centipede and Southern Lawns Covers Up to 10 000 sq ft
Factory Hardware Store$81.664.6★
Scotts Green Max Lawn Food 33.33 lbs.
Scotts$57.184.5★
Scotts Turf Builder Southern Lawn Food 14.06 lbs.
Scotts$24.714.6★
What buyers say about 15-0-15 fertilizer
What buyers praise and complain about, mined from review topics.What buyers love
“Great basic fertilizer to use periodically”
“No complaints”
“Good price”
“Works as advertised”
“Very easy to use”
“My grass turned a nice deep green”
“follow the instructions exactly”
“Grat stuff works well”
“It's thicker than I've ever seen it in the 5 years we've owned the house”
“Took care of thise spots on my lawn efficiently”
What buyers complain about
“Grass has started growing”
“I believe that there was a quality control concern with this batch”
“Doesn't Work”
“three days later the grass turned yellow”
“Expensive”
“Too small”
“It burned my grass”
“Burned up my grass it never turned green after 2 weeks”
“A week later the beads are sitting atop the soil, no absorption”
“was 4 pounds short”
Top return reasons
Common questions
- Is 15-0-15 fertilizer profitable to sell on Amazon United States?
- The niche generates $109K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +50.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 15-0-15 fertilizer niche?
- 5 brands and 25 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 15-0-15 fertilizer?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Functionality-Overall. The return rate is 0.4%.
- What does it cost to enter the 15-0-15 fertilizer niche?
- Listings span $21.59–$81.66; the average listing price is $38.57 (sweet spot $15–$100). The average incumbent carries 3,043 reviews — the moat a new listing must climb.