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13-13-13 Fertilizer

brand-locked demand (top 5 brands take 100% of clicks) — 13-13-13 Fertilizer doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 8,066 of 8,839 Patio, Lawn & Garden niches · −17 vs the category median of 56

Market size 10Growth 43Conversion 42Competition 9Returns 98Price range 92Avg price 95Brand share 0Review moat 70Quality gap 25
This niche Category average · 8,839 niches

Is 13-13-13 Fertilizer profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 13-13-13 Fertilizer is a $40K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 39/100.

13-13-13 Fertilizer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.1% over the last 90 days and 3.4% of searches end in a purchase.

$40K

revenue / yr

Units sold / yr2K
Search volume / yr+14.1%41K
Conversion rate3.4%
Avg price$29.38

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 11
Top-5 product click share90%
Open market0%
Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews712

Top 13-13-13 Fertilizer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

$0$6K$12K$18K$24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • GARDENWISE75%
  • Pendelton Turf Supply12%
  • Supply Solutions5%
  • Scotts4%
  • CountryMax3%

13-13-13 Fertilizer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR3.4%Products8Brands5Top 5 Brands100%OOS Rate4.7%Rating4.6★Reviews712Avg BSR#273
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 9.0×

Top 13-13-13 Fertilizer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 13-13-13 fertilizer15K/yr
  • 13 13 13 fertilizer12K/yr
  • triple 13 fertilizer8K/yr
  • 13-13-13 fertilizer 50 lb bag6K/yr

What reviews say buyers love and hate about 13-13-13 Fertilizer

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Plant Growth46%

It had greatly helped increase of growth in our yard

Value For Money16%

Good for the price

Advertised Vs Actual Product13%

The product is as advertised

Quality-Overall8%

Excellent product

Color4%

Green grass

What buyers complain about

76% of reviews
Plant Growth33%

its hit or miss on these bags of fertilizer

Contamination14%

Be careful

Weight Heavy14%

Bag was not weight as promised

Advertised Vs Actual Product7%

Bag was not weight as promised

Color7%

My grass was just not very green

13-13-13 Fertilizer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
32%
2Size-Overall
21%
3Advertised Vs Actual Product
20%
4Functionality-Overall
6%
5Leak-Proof
5%

Common 13-13-13 Fertilizer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 13-13-13 Fertilizer 39/100 on Amazon United States — Skip it. The niche generates $40K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +14.1% over the last 90 days.
Search demand for 13-13-13 Fertilizer on Amazon United States peaks in Mar–Apr–May–Jun, where the busiest month runs 9.0× the quietest.