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13-13-13 Fertilizer

Fail

The top 5 brands take 100% of clicks, so 13-13-13 Fertilizer is a Fail.

Flapen Score
39
39 / 100
Ranks 8,066 of 8,839 Patio, Lawn & Garden niches · −17 vs the category median of 56
Market size
$40K/yr41K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
90%top-5 click share · 5 brands · 11 sellers

Flapen Score

13-13-13 Fertilizer against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 13-13-13 Fertilizer is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 13-13-13 Fertilizer market on Amazon at a glance

Shoppers on Amazon United States searched for 13-13-13 Fertilizer 41K times last year and spent an estimated $40K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
3.4%
Market size, estimated
$40Ka year
Peak month
April9.0× the quietest month
Top search term
13-13-13 fertilizer15K searches a year

02 · Price

A sale here is worth $29.38.

Listings sell for $29.38 on average, from $13.43 to $60.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $29.38 that is $3K to $7K a year per listing.

Average price
$29.38inside the $15 to $100 sweet spot
Price range
$13.43–$60.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #273 within Soils, Mulches & Planting Media. It carries 712 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
4.7%
Average rank
#273in Soils, Mulches & Planting Media
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
712per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top 13-13-13 Fertilizer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$18K$24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • GARDENWISE75%
  • Pendelton Turf Supply12%
  • Supply Solutions5%
  • Scotts4%
  • CountryMax3%

Demand

13-13-13 Fertilizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 9.0×

Search terms

Top 13-13-13 Fertilizer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 13-13-13 fertilizer15K/yr
  • 13 13 13 fertilizer12K/yr
  • triple 13 fertilizer8K/yr
  • 13-13-13 fertilizer 50 lb bag6K/yr

Reviews and returns

What reviews say buyers love and hate about 13-13-13 Fertilizer

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Plant Growth”
33%of negative reviews mention “Plant Growth”
0.3%of orders come back
“its hit or miss on these bags of fertilizer”
A buyer, on “Plant Growth”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 13-13-13 Fertilizer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data