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12x30 Pool

Maybe

Search demand grew +347.1% this quarter. But the top 5 brands take 99% of clicks, so 12x30 Pool is a Maybe.

Flapen Score
56
56 / 100
Ranks 4,126 of 8,839 Patio, Lawn & Garden niches · on the category median
Market size
$225K/yr60K searches / yr
90-day growth
+347.1%search demand this quarter
Competition
53%top-5 click share · 6 brands · 35 sellers

Flapen Score

12x30 Pool against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 12x30 Pool is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x30 Pool market on Amazon at a glance

Shoppers on Amazon United States searched for 12x30 Pool 60K times last year and spent an estimated $225K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +347.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+347.1%
Conversion, latest week
2.7%
Market size, estimated
$225Ka year
Peak month
June57.6× the quietest month
Top search term
12x30 pool20K searches a year

02 · Price

A sale here is worth $140.57.

Listings sell for $140.57 on average, from $94.00 to $246.75. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $140.57 that is $0 to $14K a year per listing.

Average price
$140.57above the $15 to $100 sweet spot
Price range
$94.00–$246.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #20 within Swimming Pools. It carries 2,832 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
45%
Out of stock, average day
0.3%
Average rank
#20in Swimming Pools
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
2,832per listing
Listings tracked
20

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top 12x30 Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

35

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 226%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

12x30 Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 57.6×

Search terms

Top 12x30 Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x30 pool20K/yr
  • pool 12x308K/yr
  • 12x30 above ground pool6K/yr
  • 12 x 30 pool6K/yr
  • intex 12 x 30 pool7K/yr
  • intex pool 12x305K/yr
  • intex 12 ft pool4K/yr
  • 12 ft round pool4K/yr

Reviews and returns

What reviews say buyers love and hate about 12x30 Pool

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
21%of negative reviews mention “Leak-Proof”
0.6%of orders come back
“Started leaking”
A buyer, on “Leak-Proof”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 12x30 Pool questions

Answered from the same tracked data.