12x30 Pool
12x30 Pool shows demand growing +347.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Ranks 4,126 of 8,839 Patio, Lawn & Garden niches · on the category median
Is 12x30 Pool profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 12x30 Pool is a $225K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.
12x30 Pool: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +347.1% over the last 90 days and 2.7% of searches end in a purchase.
$225K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 20 products
Top 12x30 Pool products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge
- Price
- $134.98
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 1y ago
INTEX 28210EP Metal Frame 12 ft x 30 in Above Ground Pool Round Swimming Pool with Steel Frame Pump Not Included
- Price
- $94.00
- Rating
- 4.3/5
- Reviews
- 790
- Age
- 1y ago
INTEX 26711EP 12Ft X 30In Prism Frame Premium Above Ground Swimming Pool Set with Filter Pump
- Price
- $134.18
- Rating
- 4.2/5
- Reviews
- 1,038
- Age
- 1y ago
Bestway Steel Pro MAX Above Ground Swimming Pool (12 x 30) | Round Outdoor Backyard Family Pool with Tritech Puncture-Resistant Liner | Easy Setup | Includes Filter Pump for Clean Clear Water
- Price
- $154.16
- Rating
- 4.2/5
- Reviews
- 2,542
- Age
- 16y ago
Bestway Steel Pro MAX 12 x 30 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump & Type I Cartridge Stone Print
- Price
- $147.54
- Rating
- 4.1/5
- Reviews
- 3,603
- Age
- 6y ago
Trending
90-day click momentum
VINGLI 12FT x 30IN Metal Frame Above Ground Pool Round Frame Swimming Pool for Backyard Outdoor Portable Water Pool for Adults| Families| Friends
- Price
- $101.15
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
WaveHaven Above Ground Pool 10ft x 30in Frame Deep Swimming Pool Round Family Pool Large Above Ground Pool Easy Set 1200 Gallon Pool Outdoor Backyard Pool for Kids Adults-Grey Pump Not Included
- Price
- $119.23
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 7mo ago
Bestway Steel Pro MAX 12 x 30 Above Ground Pool Round Metal Frame Outdoor Swimming Pool for Backyard Blue Pool ONLY
- Price
- $110.97
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 10mo ago
Funsicle Activity 12 x 30 Round Above Ground Swimming Pool Includes FiltraBoost 400 GPH Filter Pump with AutoSkimmer Type I Filter Cartridge & Repair Patch
- Price
- $164.77
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 10mo ago
Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge
- Price
- $134.98
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 1y ago
Newest
by launch dateVINGLI 12FT x 30IN Metal Frame Above Ground Pool Round Frame Swimming Pool for Backyard Outdoor Portable Water Pool for Adults| Families| Friends
- Price
- $101.15
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
WaveHaven Above Ground Pool 10ft x 30in Frame Deep Swimming Pool Round Family Pool Large Above Ground Pool Easy Set 1200 Gallon Pool Outdoor Backyard Pool for Kids Adults-Grey Pump Not Included
- Price
- $119.23
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 7mo ago
Bestway Steel Pro MAX 12 x 30 Above Ground Pool Round Metal Frame Outdoor Swimming Pool for Backyard Blue Pool ONLY
- Price
- $110.97
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 10mo ago
Funsicle Activity 12 x 30 Round Above Ground Swimming Pool Includes FiltraBoost 400 GPH Filter Pump with AutoSkimmer Type I Filter Cartridge & Repair Patch
- Price
- $164.77
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 10mo ago
Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge
- Price
- $134.98
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
35
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
0%
- Intex67%
- Bestway26%
- Sloosh3%
- VINGLI2%
- WaveHaven1%
- Funsicle1%
12x30 Pool demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 57.6×
Top 12x30 Pool search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12x30 pool20K/yr
- pool 12x308K/yr
- 12x30 above ground pool6K/yr
- 12 x 30 pool6K/yr
- intex 12 x 30 pool7K/yr
- intex pool 12x305K/yr
- intex 12 ft pool4K/yr
- 12 ft round pool4K/yr
What reviews say buyers love and hate about 12x30 Pool
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Assembly is pretty straightforward”
“Great size for the price”
“Value for Money”
“Good quality”
“Its sturdy”
What buyers complain about
68% of reviews“Started leaking”
“Broke”
“Garbage pump”
“Wrong size oh well”
“Filter does not work”
12x30 Pool return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12x30 Pool questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
