Is 12x24 pool profitable to sell on Amazon United States?

The niche generates $175K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +148.5%. Flapen's verdict: Skip it (44/100).

How competitive is the 12x24 pool niche?

3 brands and 8 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 12x24 pool?

Top complaints mined from reviews: Durability, Assembly/Installation, Leak-Proof. The return rate is 0.3%.

What does it cost to enter the 12x24 pool niche?

Listings span $1023.26–$1889.68; the average listing price is $1429.33 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.

12x24 pool

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+148.5%

90-day search growth — must beat 0% to launch

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Good798.88

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$175K

$175K/yr · 25K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad$1429.33

avg listing price — sweet spot $15–$100

Price range

Bad$1023.26–$1889.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, 12x24 pool is a $175K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

12x24 pool market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $143K–$357K; units × avg price
Conversion rate: 0.5%
Avg BSR: #32
Page quality: 0%
Prime: 25%
Sponsored: 88%
Out of stock: 0.9%
Avg brand age: 29 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Intex75%
Bestway23%
Blue Wave3%
Open — no brand owns it (0%)

Top 12x24 pool search terms

12x24 pool11K/yr +155.6%0.6% conv.
24x12x52 above ground pool4K/yr +124.6%0.7% conv.
12x24 above ground pool4K/yr +144.0%0.4% conv.
intex 12x24 pool3K/yr +263.4%1.0% conv.
intex 12 x 24 x 52 above ground pool2K/yr +73.0%0.5% conv.

All search terms

Top 12x24 pool products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

INTEX Ultra XTR 24 ft x 12 ft 52 in Above Ground Pool Set Rectangular Swimming Pool with Steel Frame 2100 GPH Sand Filter Pump Ladder Cover & Ground Cloth

Intex$1316.204.3★3,864 rev

INTEX Ultra XTR 24 ft x 12 ft 52 in Above Ground Pool Set Rectangular Swimming Pool with Sand Pump Saltwater System Maintenance Kit & Volleyball Game

Intex$1494.724.3★1,650 rev

Bestway: Power Steel - Rectangular Swimming Pool Set - 24 x 12 x 52 Above Ground Tritech Construction Filter Pump Ladder & Cover 7937 Gal.

Bestway$1023.263.4★15 rev

Bestway Power Steel 24 x 12 x 52 Above Ground Pool Rectangular Metal Frame Outdoor Swimming Pool Set with Sand Filter Pump Ladder and Cover

Bestway$1223.463.9★583 rev

Bestway APX 365 24 x 12 x 52 Above Ground Pool Rectangular Metal Frame Outdoor Swimming Pool Set with Sand Filter Pump Ladder and Cover Dark Marble

Bestway$1298.984.4★164 rev

Newest

by launch date

Blue Wave Belize 12x24-ft Oval 52-in Deep Hard Sided Steel Wall Above Ground Pool with 6-in Top Seats 5-in Verticals Skimmer & Vinyl Liner - 6 300 Gallon Cap for Family Swimming & Recreation

Blue Wave$1889.6825 rev

4mo ago

Bestway: Power Steel - Rectangular Swimming Pool Set - 24 x 12 x 52 Above Ground Tritech Construction Filter Pump Ladder & Cover 7937 Gal.

Bestway$1023.2615 rev

1y ago

Bestway APX 365 24 x 12 x 52 Above Ground Pool Rectangular Metal Frame Outdoor Swimming Pool Set with Sand Filter Pump Ladder and Cover Dark Marble

Bestway$1298.98164 rev

2y ago

INTEX 26363EH Ultra XTR 24ft x 12ft x 52in Above Ground Swimming Pool Set with Sand Filter Pump and Deluxe Automatic Vacuum Cleaner

Intex$1505.1126 rev

2y ago

INTEX 26367EH Ultra XTR 24ft x 12ft x 52in Above Ground Swimming Pool Set with Sand Filter Pump and Deluxe Automatic Vacuum Cleaner

Intex$1683.2764 rev

4y ago

What buyers say about 12x24 pool

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation16%

“It was easy to assemble l”

Value For Money14%

“This is a good value”

Quality-Overall10%

“because the rest of the panels look fairly decent”

Size-Overall8%

“the size was perfect for our family”

Strength5%

“The structure is very stable”

Advertised Vs Actual Product5%

“Item came as described”

Storage Capacity5%

“There is enough room for my family of 4 to play around in”

Durability4%

“Its been incredibly durable”

Filtration3%

“Apparently a few light taps onto the ground makes it filter better”

Ease Of Cleaning3%

“Well this summer we cleaned all the dirty water out”

What buyers complain about

Durability13%

“Constantly breaking pool”

Assembly/Installation13%

“It was really hard to set up though”

Leak-Proof10%

“it's leaking in the same with the defect”

Value For Money9%

“It's not worth the $1200 I paid for it”

Quality-Overall6%

“Ladder is garbage”

Maintenance And Repair4%

“need a new one”

Flatness3%

“It must be flat”

Size-Overall3%

“if you dont get the 15 X 15 squares at the right level your pool will be bowed in along the long sides”

Water Resistance3%

“The size is perfect only thing I regret is that did not level the ground before putting it down in my backyard so the water is kind of lopsided”

Strength2%

“It's not sturdy at all”

Top return reasons

Size-Overall47%

Value For Money9%

Advertised Vs Actual Product8%

Assembly/Installation6%

Leak-Proof5%

Certifications5%

Filtration4%

Defective Material/Parts3%

Functionality-Overall2%

Quality-Overall2%

Common questions

Is 12x24 pool profitable to sell on Amazon United States?: The niche generates $175K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +148.5%. Flapen's verdict: Skip it (44/100).
How competitive is the 12x24 pool niche?: 3 brands and 8 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 12x24 pool?: Top complaints mined from reviews: Durability, Assembly/Installation, Leak-Proof. The return rate is 0.3%.
What does it cost to enter the 12x24 pool niche?: Listings span $1023.26–$1889.68; the average listing price is $1429.33 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.