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12x20 Sun Shade

Maybe

Search demand grew +120.6% this quarter. But shoppers spend an estimated $28K a year here, so 12x20 Sun Shade is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Ranks 4,126 of 8,839 Patio, Lawn & Garden niches · on the category median
Market size
$28K/yr14K searches / yr
90-day growth
+120.6%search demand this quarter
Competition
55%top-5 click share · 21 brands · 42 sellers

Flapen Score

12x20 Sun Shade against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 12x20 Sun Shade is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x20 Sun Shade market on Amazon at a glance

Shoppers on Amazon United States searched for 12x20 Sun Shade 14K times last year and spent an estimated $28K. The top 5 brands take 62% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +120.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+120.6%
Conversion, latest week
4.4%
Market size, estimated
$28Ka year
Top search term
12x20 sun shade8K searches a year

02 · Price

A sale here is worth $46.10.

Listings sell for $46.10 on average, from $17.78 to $74.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $46.10 that is $0 to $5K a year per listing.

Average price
$46.10inside the $15 to $100 sweet spot
Price range
$17.78–$74.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #97 within Umbrellas & Shade. It carries 1,520 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
3.7%
Average rank
#97in Umbrellas & Shade
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,520per listing
Listings tracked
30

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top 12x20 Sun Shade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

42

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

33%

  • Brand 127%
  • Brand 217%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Search terms

Top 12x20 Sun Shade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x20 sun shade8K/yr
  • 12x20 shade cloth4K/yr
  • 12 x 20 sun shade2K/yr

Reviews and returns

What reviews say buyers love and hate about 12x20 Sun Shade

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Sun Shade/Wind Shield”
43%of negative reviews mention “Durability”
4.1%of orders come back
“This lasted one month before it tore :”
A buyer, on “Durability”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 12x20 Sun Shade questions

Answered from the same tracked data.