12x20 sun shade
Worth a lookShows demand growing +120.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+120.6%90-day search growth — must beat 0% to launch
Avg price
Incredible$46.10avg listing price — sweet spot $15–$100
Price range
Incredible$17.78–$74.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,519.6avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 14K searches
According to Flapen's Amazon United States niche tracking, 12x20 sun shade is a $28K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
12x20 sun shade market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $35K–$46K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 97%
- Out of stock
- 3.7%
- Avg brand age
- 43 months
- Avg seller age
- 240 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
42
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
33%
- ShadeMart27%
- QLOFEI17%
- MEANCHEN7%
- Kesfitt6%
- JKNVDVLC6%
- Shade&Beyond5%
Top 12x20 sun shade search terms
- 12x20 sun shade8K/yr
- 12x20 shade cloth4K/yr
- 12 x 20 sun shade2K/yr
Top 12x20 sun shade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
90% Shade Cloth for Garden -12 x 20 FT Durable Mesh Tarp with Grommets Sunblock Net for Patio for Plants Greenhouse Outdoor Pergola Sun Shade Neting for Chicken Coop Cover
QLOFEI$30.803.8★3,065 rev
ShadeMart 12 x 20 Beige Sun Shade Sail UPF50 Rectangle Canopy Fabric Cloth Screen smTAPR1220 Water and Air Permeable & UV Resistant Heavy Duty Carport Patio Outdoor - (We Customize Size)
ShadeMart$54.604.6★389 rev
ShadeMart 12 x 20 Beige Sun Shade Sail Rectangle Canopy Fabric Cloth Screen Water and Air Permeable & UV Resistant Heavy Duty Carport Patio Outdoor - (We Customize Size) SMSL
ShadeMart$51.324.5★1,035 rev
90% Sun Shade Cloth Kesfitt 12x20FT Garden Shade Cover with Reinforced Grommets Mesh Tarp Sun Privacy Screen for Greenhouse Plant Pergola and Backyard Patio Sunshade
Kesfitt$41.944.5★3,812 rev
90% 12x20ft Sun Shade Cloth with D-Rings Breathable Pergola Shade Cover with Reinforced Webbing at Every D-ring and Corner200GSM Sun Shades for Outdoor Patio Garden Deck & Backyard (Mocha)
MEANCHEN$58.554.7★41 rev
Newest
by launch date
90% Shade Cloth Sun Shade Fabric Privacy Screen Shade Cover for Patio Garden Pergola Shade Cover Canopy with Gromments Mocha 12 x 20 FT
JKNVDVLC$32.58176 rev
JKNVDVLC 12 x 20 FT Shade Cloth for Garden 90% Mesh Tarp with Grommets Shade Cloth for Greenhouse Patio Vegetables Plants Cover and Chicken Coops Black Shade Net for Outdoor Garden
JKNVDVLC$29.01176 rev
Amagenix Shade Sail 12X20 Rectangle Light Grey UV Block Breathable Sun Shade Canopy for Outdoor Patio Garden Deck Backyard Customizable
Amagenix$51.671 rev
PJT 75% Shade Cloth for Garden 12x20 FT Breathable HDPE Sun Shade Cover for Chicken Coop & Dog Kennel UV Resistant Mesh with Reinforced Edges Grommets & Bungee Cords for Plants Greenhouse & Patio
PJT$28.1330 rev
JOJOLEE 90% Sun Shade Cloth 12x20FT Shade Net Mesh Tarp with Grommets Black Sunblock Cover for Outdoor Patio Plants Pergola Greenhouse Chicken Coop Backyard Balcony
JOJOLEE$37.31496 rev
Trending
90-day click momentumPJT 75% Shade Cloth for Garden 12x20 FT Breathable HDPE Sun Shade Cover for Chicken Coop & Dog Kennel UV Resistant Mesh with Reinforced Edges Grommets & Bungee Cords for Plants Greenhouse & Patio
PJT$28.134.0★
90% Shade Cloth Sun Shade Fabric Privacy Screen Shade Cover for Patio Garden Pergola Shade Cover Canopy with Gromments Mocha 12 x 20 FT
JKNVDVLC$32.584.1★
JKNVDVLC 12 x 20 FT Shade Cloth for Garden 90% Mesh Tarp with Grommets Shade Cloth for Greenhouse Patio Vegetables Plants Cover and Chicken Coops Black Shade Net for Outdoor Garden
JKNVDVLC$29.014.1★
Amgo 12 x 20 Beige Rectangle Sun Shade Sail Canopy Awning UPF50+ AGTAPR1220 95% UV Blockage Water & Air Permeable Commercial and Residential 3 Years Warranty (We Make Custom Size)
Amgo$51.404.4★
90% 12x20ft Sun Shade Cloth with D-Rings Breathable Pergola Shade Cover with Reinforced Webbing at Every D-ring and Corner200GSM Sun Shades for Outdoor Patio Garden Deck & Backyard (Mocha)
MEANCHEN$58.554.7★
What buyers say about 12x20 sun shade
What buyers praise and complain about, mined from review topics.What buyers love
“It blocks UV rays excellently”
“is of quality construction”
“Very sturdy and durable”
“Definitely excellent value for money”
“Fits perfectly and looks amazing”
“letting air flow better”
“Good quality material”
“easy to install”
“Well made”
“Good hardware”
What buyers complain about
“This lasted one month before it tore :”
“Bad quality”
“Not true to size”
“The material is very cheap”
“poor quality stitching”
“Hard to keep tight”
“So low maintenance”
“These shade cloths are not worth the money”
“it is not waterproof”
Top return reasons
Common questions
- Is 12x20 sun shade profitable to sell on Amazon United States?
- The niche generates $28K/yr across 30 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +120.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the 12x20 sun shade niche?
- 21 brands and 42 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in 12x20 sun shade?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.1%.
- What does it cost to enter the 12x20 sun shade niche?
- Listings span $17.78–$74.87; the average listing price is $46.10 (sweet spot $15–$100). The average incumbent carries 1,520 reviews — the moat a new listing must climb.