12x20 Sun Shade
MaybeSearch demand grew +120.6% this quarter. But shoppers spend an estimated $28K a year here, so 12x20 Sun Shade is a Maybe.
- Flapen Score
- 56 / 100Ranks 4,126 of 8,839 Patio, Lawn & Garden niches · on the category median56
- Market size
- $28K/yr14K searches / yr
- 90-day growth
- +120.6%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 42 sellers
Flapen Score
12x20 Sun Shade against its category
The dotted line is the Patio, Lawn & Garden average. Past it, 12x20 Sun Shade is stronger. Inside it, weaker.
Market
The 12x20 Sun Shade market on Amazon at a glance
Shoppers on Amazon United States searched for 12x20 Sun Shade 14K times last year and spent an estimated $28K. The top 5 brands take 62% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +120.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +120.6%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $28Ka year
- Top search term
- 12x20 sun shade8K searches a year
02 · Price
A sale here is worth $46.10.
Listings sell for $46.10 on average, from $17.78 to $74.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $46.10 that is $0 to $5K a year per listing.
- Average price
- $46.10inside the $15 to $100 sweet spot
- Price range
- $17.78–$74.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #97 within Umbrellas & Shade. It carries 1,520 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 3.7%
- Average rank
- #97in Umbrellas & Shade
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 1,520per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top 12x20 Sun Shade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
42
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
33%
- Brand 127%
- Brand 217%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Search terms
Top 12x20 Sun Shade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12x20 sun shade8K/yr
- 12x20 shade cloth4K/yr
- 12 x 20 sun shade2K/yr
Reviews and returns
What reviews say buyers love and hate about 12x20 Sun Shade
We read the reviews and the return reasons for every product selling here.
“This lasted one month before it tore :”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12x20 Sun Shade questions
Answered from the same tracked data.









