12x20 Pillow Cover Outdoor

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

+54.0%

Conversion, latest week

2.2%

Market size, estimated

$30Ka year

Top search term

20x12 outdoor pillow cover13K searches a year

Listings sell for $15.93 on average, from $6.74 to $35.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.93 that is $0 to $2K a year per listing.

Average price

$15.93inside the $15 to $100 sweet spot

Price range

$6.74–$35.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #202 within Decorative Pillows. It carries 1,580 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#202in Decorative Pillows

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,580per listing

Listings tracked

75

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months