12x20 Outdoor Pillow Insert

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +104.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

+104.1%

Conversion, latest week

10.3%

Market size, estimated

$288Ka year

Peak month

June9.7× the quietest month

Top search term

12x20 outdoor pillow insert28K searches a year

Listings sell for $15.18 on average, from $8.72 to $26.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $15.18 that is $11K to $15K a year per listing.

Average price

$15.18inside the $15 to $100 sweet spot

Price range

$8.72–$26.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

2.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Decorative Pillows. It carries 3,142 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#53in Decorative Pillows

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

3,142per listing

Listings tracked

30

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months