12x20 Outdoor Pillow Cover

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +58.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

+58.3%

Conversion, latest week

2.0%

Market size, estimated

$45Ka year

Peak month

May9.0× the quietest month

Top search term

12x20 outdoor pillow cover70K searches a year

Listings sell for $14.23 on average, from $6.74 to $28.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.23 that is $0 to $1K a year per listing.

Average price

$14.23under the $15 to $100 sweet spot

Price range

$6.74–$28.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #166 within Decorative Pillows. It carries 2,052 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#166in Decorative Pillows

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,052per listing

Listings tracked

52

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months