12x16 sun shade
Worth a lookShows a sweet-spot price point ($37.98 avg), but a small market ($35K/yr) keeps it on the watch list.
Avg price
Incredible$37.98avg listing price — sweet spot $15–$100
Price range
Incredible$21.82–$57.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+101.9%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,193.09avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Market size
Bad$35K$35K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, 12x16 sun shade is a $35K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
12x16 sun shade market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $28K–$38K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 6.0%
- Avg brand age
- 42 months
- Avg seller age
- 253 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
21
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
21%
- Artpuch27%
- LOVE STORY18%
- KANAGAWA11%
- Shade&Beyond10%
- Cool Area9%
- GORILLA GRIP6%
Top 12x16 sun shade search terms
- 12x16 sun shade8K/yr
- 12x16 shade sail3K/yr
- 12x16 sun shade sail3K/yr
- 12 x 16 sun shade3K/yr
- 12 x 16 waterproof rectangle sun shade sail canopy2K/yr
Top 12x16 sun shade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOVE STORY 12 x 16 Rectangle Sun Shade Sail Canopy UV Block Sun Shade for Outdoor Patio Garden Backyard Sand (We Make Custom Size)
LOVE STORY$36.134.6★4,650 rev
Artpuch Sun Shade Sail 12X16 Sand Rectangle Curved Edged Commercial Grade 185GSM Permeable Outdoor Shade Cloth for Deck Backyard Patio (Custom Sizes Made)
Artpuch$38.064.5★12,960 rev
Cool Area Sun Shade Sail 12x16FT Rectangle Shade Canopy Outdoor Sunshade for Patio Backyard Garden Dark Grey
Cool Area$35.954.6★974 rev
KANAGAWA Sun Shade Sail 12x16 Sand Rectangle UV Block Canopy Awning Shelter Fabric Cloth Screen for Outdoor Patio Garden Backyard Activities
KANAGAWA$34.784.4★1,879 rev
GORILLA GRIP Heavy Duty Sun Shade UV Protection Fade Tear and Rust Resistant Rectangle Sunshade Canopy Curved Edges Blocks Sunlight Breathable Sail Outdoor Patio Lawn Garden 12x16 FT Gray
GORILLA GRIP$43.044.5★1,648 rev
Newest
by launch date
Royal Shade 12 x 16 Beige Rectangle Sunshade Sail 95% UV Blockage 200GSM HDPE Garden Canopy Breathable Mesh Fabric for Patio Backyard and Yard
Royal Shade$35.09428 rev
TasticTotes Rectangle Sun Shade Sail - 12 x 16 95% UV Blockage HDPE Sunshades for Outdoor Patio Yard Deck Garden Lawn Permeable Awnings for Patio Shade with Reinforced Corners & Ropes (Gray)
TasticTotes$36.5292 rev
TasticTotes Rectangle Sun Shade Sail - 12 x 16 95% UV Blockage HDPE Sunshades for Outdoor Patio Yard Deck Garden Lawn Permeable Awnings for Patio Shade with Reinforced Corners & Ropes (Sand)
TasticTotes$33.6492 rev
Vensovo Sun Shade Sail Rectangle 12 x 16 Permeable Canopy - UV Block Sunshade for Patio Garden Backyard Deck (Yellow)
vensovo$30.8311 rev
90% Shade Cloth 12 x 16 FT Tear Resistant Sun Shade Net with Reinforced Grommet Durable Garden Shade Tarp Cover for Greenhouse Sunshade Outdoor Patio and Pergola Chicken Coop Plant Cover Black
MKMJ$21.82148 rev
Trending
90-day click momentumTasticTotes Rectangle Sun Shade Sail - 12 x 16 95% UV Blockage HDPE Sunshades for Outdoor Patio Yard Deck Garden Lawn Permeable Awnings for Patio Shade with Reinforced Corners & Ropes (Sand)
TasticTotes$33.644.6★
KANAGAWA Sun Shade Sail 12x16 Dark Gray Rectangle UV Block Canopy Awning Shelter Fabric Cloth Screen for Outdoor Patio Garden Backyard Activities
KANAGAWA$40.124.4★
Tronssien Rectangle 12x16 Sun Shade Sail 95% UV Blockage Canopy Awning for Outdoor Patio and Garden Yard Activities
Tronssien$27.394.4★
Vensovo Sun Shade Sail Rectangle 12 x 16 Permeable Canopy - UV Block Sunshade for Patio Garden Backyard Deck (Yellow)
vensovo$30.834.2★
Artpuch Sun Shade Sails Canopy 185GSM Shade Sail UV Block for Patio Garden Outdoor Facility and Activities (12x16 Dark Grey)
Artpuch$40.034.5★
What buyers say about 12x16 sun shade
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Perfect Sun Shade”
“It is durable and well made”
“Worth every penny”
“allows some through, making it perfect for my planters of herbs and vegetables”
“this one fit great”
“You can get as fancy with installation as you want”
“The light grey color looks clean and modern, and it provides a nice amount of shade without making the area feel too dark”
“Well made”
“It seems to be sturdy”
What buyers complain about
“Not sized properly”
“Really cheaply made”
“not waterproof”
“Wasn't sure about it at first because it is quite thin”
“It won't last more than a week”
“doesnt have the most stylish design as compared to the photos”
“Nothing is strong enough”
“Impossible to put up”
“It is heavy”
“Im not sure if they are fabric or plastic maybe halfway in between”
Top return reasons
Common questions
- Is 12x16 sun shade profitable to sell on Amazon United States?
- The niche generates $35K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +101.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 12x16 sun shade niche?
- 14 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in 12x16 sun shade?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 5.0%.
- What does it cost to enter the 12x16 sun shade niche?
- Listings span $21.82–$57.09; the average listing price is $37.98 (sweet spot $15–$100). The average incumbent carries 4,193 reviews — the moat a new listing must climb.