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12x16 Sun Shade

12x16 Sun Shade shows a sweet-spot price point ($37.98 avg), but a small market ($35K/yr) keeps it on the watch list.

Signals Trending

Flapen Score

51
Worth a look

Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56

Market size 9Growth 92Conversion 57Competition 46Returns 25Price range 95Avg price 95Brand share 52Review moat 25Quality gap 43
This niche Category average · 8,839 niches

Is 12x16 Sun Shade profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 12x16 Sun Shade is a $35K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.

12x16 Sun Shade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +101.9% over the last 90 days and 4.9% of searches end in a purchase.

$35K

revenue / yr

Units sold / yr1K
Search volume / yr+101.9%19K
Conversion rate4.9%
Avg price$37.98

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers14 · 21
Top-5 product click share57%
Open market26%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews4,193

Top 12x16 Sun Shade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

21%

  • Artpuch27%
  • LOVE STORY18%
  • KANAGAWA11%
  • Shade&Beyond10%
  • Cool Area9%
  • GORILLA GRIP6%

Top 12x16 Sun Shade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 12x16 sun shade8K/yr
  • 12x16 shade sail3K/yr
  • 12x16 sun shade sail3K/yr
  • 12 x 16 sun shade3K/yr
  • 12 x 16 waterproof rectangle sun shade sail canopy2K/yr

What reviews say buyers love and hate about 12x16 Sun Shade

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall23%

Excellent Quality

Sun Shade/Wind Shield22%

Perfect Sun Shade

Durability8%

It is durable and well made

Value For Money8%

Worth every penny

Plant Growth6%

allows some through, making it perfect for my planters of herbs and vegetables

What buyers complain about

72% of reviews
Size-Overall21%

Not sized properly

Quality-Overall10%

Really cheaply made

Water Resistance8%

not waterproof

Thickness8%

Wasn't sure about it at first because it is quite thin

Durability7%

It won't last more than a week

12x16 Sun Shade return rate & reasons

Why buyers send it back, as a share of all return requests.

5.0%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Color
11%
3Material Quality
6%
4Advertised Vs Actual Product
5%
5Functionality-Overall
2%

Common 12x16 Sun Shade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 12x16 Sun Shade 51/100 on Amazon United States — Worth a look. The niche generates $35K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +101.9% over the last 90 days.
12x16 Sun Shade buyers on Amazon United States complain most about Size-Overall, Quality-Overall, Water Resistance, the themes mined from the niche's reviews. Its return rate is 5.0%.