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12x12 Sun Shade

Maybe

Search demand grew +145.9% this quarter. But shoppers spend an estimated $55K a year here, so 12x12 Sun Shade is a Maybe.

Flapen Score
61
61 / 100
Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 56
Market size
$55K/yr33K searches / yr
90-day growth
+145.9%search demand this quarter
Competition
41%top-5 click share · 27 brands · 50 sellers

Flapen Score

12x12 Sun Shade against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 12x12 Sun Shade is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x12 Sun Shade market on Amazon at a glance

Shoppers on Amazon United States searched for 12x12 Sun Shade 33K times last year and spent an estimated $55K. The top 5 brands take 55% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +145.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+145.9%
Conversion, latest week
5.5%
Market size, estimated
$55Ka year
Peak month
June20.4× the quietest month
Top search term
12x12 sun shade12K searches a year

02 · Price

A sale here is worth $29.93.

Listings sell for $29.93 on average, from $9.16 to $49.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $29.93 that is $0 to $3K a year per listing.

Average price
$29.93inside the $15 to $100 sweet spot
Price range
$9.16–$49.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #61 within Umbrellas & Shade. It carries 3,058 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
12.7%
Average rank
#61in Umbrellas & Shade
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,058per listing
Listings tracked
42

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top 12x12 Sun Shade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

50

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

41%

Top 20: 81%

Open market

38%

  • Brand 116%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

12x12 Sun Shade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 20.4×

Search terms

Top 12x12 Sun Shade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x12 sun shade12K/yr
  • 12x12 shade cloth5K/yr
  • 12x12 shade sail4K/yr
  • 12 x 12 sun shade4K/yr
  • sun shade 12x123K/yr
  • shade sail 12x123K/yr
  • 12x12 sun shade sail3K/yr

Reviews and returns

What reviews say buyers love and hate about 12x12 Sun Shade

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
4.3%of orders come back
“it ripped right in the middle”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 12x12 Sun Shade questions

Answered from the same tracked data.