Yellow Binder

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

+13.0%

Conversion, latest week

6.5%

Market size, estimated

$48Ka year

Peak month

August6.9× the quietest month

Top search term

yellow binder23K searches a year

Listings sell for $18.37 on average, from $5.52 to $50.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.37 that is $2K to $5K a year per listing.

Average price

$18.37inside the $15 to $100 sweet spot

Price range

$5.52–$50.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Binders & Binding Systems. It carries 2,673 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#30in Binders & Binding Systems

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,673per listing

Listings tracked

29

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months