How competitive is the Wicked Bookmark niche on Amazon United States?

10 brands and 17 sellers compete in Wicked Bookmark on Amazon United States. The top 5 Wicked Bookmark products take 64% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Wicked Bookmark?

Wicked Bookmark buyers on Amazon United States complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Wicked Bookmark niche?

Wicked Bookmark sells for $10.92 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $5.48–$23.04. The average incumbent carries 30 reviews — the moat a new listing must climb.

Wicked Bookmark

soft demand (-64.3% this quarter) — Wicked Bookmark doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 382 of 426 Office Products niches · −12 vs the category median of 47

This niche Category average · 426 niches

Is Wicked Bookmark profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wicked Bookmark is a $14K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Wicked Bookmark: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -64.3% over the last 90 days and 4.0% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr2K

Search volume / yr-64.3%31K

Conversion rate4.0%

Avg price$10.92

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 17

Top-5 product click share64%

Open market17%

Avg brand age18 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Wicked Bookmark products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wicked: Glinda and Elphaba Bookmark Set by The Noble Collection

Price: $20.23
Rating: 4.9/5
Reviews: 122
Age: 1y ago

Steel Mill & Co. Double-Sided Wicked Bookmark Changed for Good

Price: $8.29
Rating: 4.5/5
Reviews: 20
Age: 8mo ago

Wicked: for Good Magnetic Page Clips

Price: $8.10
Rating: 4.4/5
Reviews: 13
Age: 6mo ago

Wicked UV DTF Bookmark Wraps - Book Lover Acrylic Bookmark Blanks Sticker Reading UV DTF Transfer Stickers for School DIY Project Pink & Green Design

Price: $5.48
Rating: 4.3/5
Reviews: 9
Age: 1y ago

Wicked Glinda and Elphaba Bookmark Set (for Good)

Price: $23.04
Rating: 5.0/5
Reviews: 10
Age: 9mo ago

Newest

by launch date

Wicked: for Good Shapemarks

Price: $6.86
Rating: 4.4/5
Reviews: 5
Age: 5mo ago

Wicked: for Good Premier Bookmarks

Price: $6.97
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Wicked: for Good Magnetic Page Clips

Price: $8.10
Rating: 4.4/5
Reviews: 13
Age: 6mo ago

Wicked Bookmark Set - Bundle with 8 Bookmarks and Page Clips Featuring Elphaba Glinda More Plus Tattoos | Wicked for Good School Supplies for Kids

Price: $14.98
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Steel Mill & Co. Double-Sided Wicked Bookmark Changed for Good

Price: $8.29
Rating: 4.5/5
Reviews: 20
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

The Noble Collection30%
Trends International21%
STEEL MILL AND CO.12%
Generic10%
Skyygemm9%
Wicked6%
Open — no brand owns it (4 brands, 11%)

Wicked Bookmark demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR4.0%Products14Brands10Top 5 Brands83%OOS Rate27.6%Rating4.7★Reviews30Avg BSR#3,483

Peak months: Nov, Dec · busiest ÷ quietest = 15.2×

Top Wicked Bookmark search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wicked bookmark24K/yr -63.2%3.7% conv.
wicked bookmarks5K/yr -59.8%4.5% conv.
wicked book mark3K/yr -82.1%4.3% conv.

What reviews say buyers love and hate about Wicked Bookmark

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall59%

“good quality arrived fast”

Gifting Purpose16%

“Was a fun gift”

Durability9%

“Nice and durable”

Advertised Vs Actual Product6%

“As described great detail”

Design-Overall6%

“Beautiful and functional”

What buyers complain about

100% of reviews

Value For Money100%

“A little pricey”

Wicked Bookmark return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

19%

2Quality-Overall

19%

3Size-Overall

16%

4Advertised Vs Actual Product

16%

5Value For Money

13%

Common Wicked Bookmark questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wicked Bookmark 35/100 on Amazon United States — Skip it. The niche generates $14K/yr across 14 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -64.3% over the last 90 days.