Is wicked bookmark profitable to sell on Amazon United States?

The niche generates $14K/yr across 14 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -64.3%. Flapen's verdict: Skip it (35/100).

How competitive is the wicked bookmark niche?

10 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in wicked bookmark?

Top complaints mined from reviews: Value For Money. The return rate is 1.3%.

When does demand for wicked bookmark peak?

Demand peaks in Nov–Dec; the busiest month runs 15.2× the quietest.

What does it cost to enter the wicked bookmark niche?

Listings span $5.48–$23.04; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.

wicked bookmark

Skip it

Soft demand (-64.3% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible30.14

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay$5.48–$23.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.92

avg listing price — sweet spot $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$14K

$14K/yr · 31K searches

Growth

Bad-64.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, wicked bookmark is a $14K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

wicked bookmark market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $16K–$22K; units × avg price
Conversion rate: 4.0%
Avg BSR: #3,483
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 27.6%
Avg brand age: 18 months
Avg seller age: 232 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

The Noble Collection30%
Trends International21%
STEEL MILL AND CO.12%
Generic10%
Skyygemm9%
Wicked6%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -64.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 15.2×

Open Trend

Top wicked bookmark search terms

wicked bookmark24K/yr -63.2%3.7% conv.
wicked bookmarks5K/yr -59.8%4.5% conv.
wicked book mark3K/yr -82.1%4.3% conv.

All search terms

Top wicked bookmark products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wicked: Glinda and Elphaba Bookmark Set by The Noble Collection

The Noble Collection$20.234.9★122 rev

Steel Mill & Co. Double-Sided Wicked Bookmark Changed for Good

STEEL MILL AND CO.$8.294.5★20 rev

Wicked: for Good Magnetic Page Clips

Trends International$8.104.4★13 rev

Wicked UV DTF Bookmark Wraps - Book Lover Acrylic Bookmark Blanks Sticker Reading UV DTF Transfer Stickers for School DIY Project Pink & Green Design

Generic$5.484.3★9 rev

Wicked Glinda and Elphaba Bookmark Set (for Good)

The Noble Collection$23.045.0★10 rev

Newest

by launch date

Wicked: for Good Shapemarks

Trends International$6.865 rev

5mo ago

Wicked: for Good Premier Bookmarks

Trends International$6.971 rev

5mo ago

Wicked: for Good Magnetic Page Clips

Trends International$8.1013 rev

6mo ago

Wicked Bookmark Set - Bundle with 8 Bookmarks and Page Clips Featuring Elphaba Glinda More Plus Tattoos | Wicked for Good School Supplies for Kids

Wicked$14.980 rev

8mo ago

Steel Mill & Co. Double-Sided Wicked Bookmark Changed for Good

STEEL MILL AND CO.$8.2920 rev

8mo ago

What buyers say about wicked bookmark

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall59%

“good quality arrived fast”

Gifting Purpose16%

“Was a fun gift”

Durability9%

“Nice and durable”

Advertised Vs Actual Product6%

“As described great detail”

Design-Overall6%

“Beautiful and functional”

Value For Money3%

“Good value”

What buyers complain about

Value For Money100%

“A little pricey”

Top return reasons

Defective Material/Parts19%

Quality-Overall19%

Size-Overall16%

Advertised Vs Actual Product16%

Value For Money13%

Strength13%

Mechanism Issues6%

Common questions

Is wicked bookmark profitable to sell on Amazon United States?: The niche generates $14K/yr across 14 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -64.3%. Flapen's verdict: Skip it (35/100).
How competitive is the wicked bookmark niche?: 10 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in wicked bookmark?: Top complaints mined from reviews: Value For Money. The return rate is 1.3%.
When does demand for wicked bookmark peak?: Demand peaks in Nov–Dec; the busiest month runs 15.2× the quietest.
What does it cost to enter the wicked bookmark niche?: Listings span $5.48–$23.04; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.