Is White Binders profitable to sell on Amazon United States?

Flapen scores White Binders 34 out of 100 on Amazon United States, a Fail. Shoppers spend $42K a year across 16 tracked products. Search demand grew +14.9% in the last 90 days.

How competitive is the White Binders niche on Amazon United States?

5 brands and 66 sellers compete in White Binders on Amazon United States. The top 5 White Binders products take 71% of clicks, and the top 5 brands take 100%.

What do buyers complain about in White Binders?

White Binders buyers on Amazon United States complain most about Quality-Overall, Strength, and Material Quality. An estimated 0.9% of orders come back.

When does demand for White Binders peak?

Search demand for White Binders on Amazon United States peaks in Jul–Aug, and the busiest month runs 5.7× the quietest.

What does it cost to enter the White Binders niche?

White Binders sells for $9.84 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $3.07 to $26.01. The average product has 7,247 reviews, the count a new listing must catch up to.

White Binders

Fail

The top 5 brands take 100% of clicks, so White Binders is a Fail.

Flapen Score: 34
34 / 100Ranks 388 of 426 Office Products niches · −13 vs the category median of 47
Market size: $42K/yr97K searches / yr
90-day growth: +14.9%search demand this quarter
Competition: 71%top-5 click share · 5 brands · 66 sellers

Flapen Score

White Binders against its category

The dotted line is the Office Products average. Past it, White Binders is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The White Binders market on Amazon at a glance

Shoppers on Amazon United States searched for White Binders 97K times last year and spent an estimated $42K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months: 97K
Growth, 90 days vs prior 90: +14.9%
Conversion, latest week: 4.3%
Market size, estimated: $42Ka year
Peak month: August5.7× the quietest month
Top search term: white binder76K searches a year

02 · Price

A sale here is worth $9.84.

Listings sell for $9.84 on average, from $3.07 to $26.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $9.84 that is $5K to $7K a year per listing.

Average price: $9.84under the $15 to $100 sweet spot
Price range: $3.07–$26.01
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: $5K–$7K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Binders & Binding Systems. It carries 7,247 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #27in Binders & Binding Systems
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 7,247per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 56 months

Products

Top White Binders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Brand 151%
Brand 238%
Brand 36%
Brand 43%
Brand 52%

Demand

White Binders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug · busiest ÷ quietest = 5.7×

Search terms

Top White Binders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

white binder76K/yr +17.3%5.9% conv.
binder white9K/yr +30.3%3.6% conv.
white 3 ring binder9K/yr -17.9%7.4% conv.
3 ring binder white4K/yr +27.1%6.8% conv.

Reviews and returns

What reviews say buyers love and hate about White Binders

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”

37%of negative reviews mention “Quality-Overall”

0.9%of orders come back

“Not typical Avery quality”

A buyer, on “Quality-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common White Binders questions

Answered from the same tracked data.

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