White Binder 2 Inch
FailThe top 5 brands take 95% of clicks, so White Binder 2 Inch is a Fail.
- Flapen Score
- 41 / 100Ranks 313 of 426 Office Products niches · −6 vs the category median of 4741
- Market size
- $120K/yr59K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 55 sellers
Flapen Score
White Binder 2 Inch against its category
The dotted line is the Office Products average. Past it, White Binder 2 Inch is stronger. Inside it, weaker.
Market
The White Binder 2 Inch market on Amazon at a glance
Shoppers on Amazon United States searched for White Binder 2 Inch 59K times last year and spent an estimated $120K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $120Ka year
- Peak month
- August6.1× the quietest month
- Top search term
- white binder 2 inch13K searches a year
02 · Price
A sale here is worth $17.45.
Listings sell for $17.45 on average, from $4.95 to $44.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $17.45 that is $13K to $17K a year per listing.
- Average price
- $17.45inside the $15 to $100 sweet spot
- Price range
- $4.95–$44.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Binders & Binding Systems. It carries 7,084 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Binders & Binding Systems
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 7,084per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top White Binder 2 Inch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics 3 Ring Binders 2 Inch D-Ring Organizer for School Home Office White 4 Pack
- Price
- $17.33
- Rating
- 4.7/5
- Reviews
- 13,619
- Age
- 8y ago

Avery Standard View 3 Ring Binder 2 Round Rings 375-Sheet Capacity 2.8 Inch Wide Spine 1 White Binder Ideal for Lightweight Organization and Occasional Referencing (05731)
- Price
- $7.27
- Rating
- 4.5/5
- Reviews
- 10,376
- Age
- 20y ago

Avery Durable Clear View 3 Ring Binders 2 Inch EZD Rings 1 White Binder (09501)
- Price
- $11.72
- Rating
- 4.7/5
- Reviews
- 6,865
- Age
- 17y ago

Samsill 2 Inch 3 Ring Binders Economy Round Ring Clear View Cover 425 Sheet Capacity - for School Home Office - White 4 Pack
- Price
- $19.27
- Rating
- 4.6/5
- Reviews
- 10,305
- Age
- 7y ago

Samsill 2 Inch 3 Ring Binder Economy Round Ring Clear View Cover 425 Sheet Capacity - for School Home Office - White
- Price
- $8.93
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 19y ago
Trending
estimated 90-day click momentum
Office Essentials Economy View 3 Ring Binders 2 Round Rings 2.8 Spine 375-Sheet Capacity White Binders (4-Pack of 03146)
- Price
- $16.20
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago

SUNEE 3 Ring Binders 2 Inch 8 Pack Clear View Binders Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies White
- Price
- $29.43
- Rating
- 4.8/5
- Reviews
- 479
- Age
- 2y ago

Avery Standard View 3 Ring Binder 1.5 Round Rings 275-Sheet Capacity 2.1 Inch Wide Spine 1 White Binder Ideal for Lightweight Organization and Occasional Referencing (05726)
- Price
- $6.67
- Rating
- 4.5/5
- Reviews
- 10,376
- Age
- 19y ago

Samsill 2 Inch 3 Ring Binders Economy Round Ring Clear View Cover 425 Sheet Capacity - for School Home Office - White 4 Pack
- Price
- $19.27
- Rating
- 4.6/5
- Reviews
- 10,305
- Age
- 7y ago

Cardinal Economy 3-Ring Binders 2 Round Rings Holds 475 Sheets ClearVue Presentation View Non-Stick White Carton of 12 (90641)
- Price
- $44.83
- Rating
- 4.7/5
- Reviews
- 14,567
- Age
- 13y ago
Newest
by launch date
Office Essentials Economy View 3 Ring Binders 2 Round Rings 2.8 Spine 375-Sheet Capacity White Binders (4-Pack of 03146)
- Price
- $16.20
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago

2 Inch 3-Ring Binder 2 Round Ring Binder with 2 Inside Pockets 6 Pack White Binders Clear View Cover Holds Up to 450 Sheets 8.5 x 11 PaperDurable Binders for Office/Home/Back to School
- Price
- $35.37
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 1y ago

Amazon Basics 3-Ring Binder 1-Inch Customizable with Pockets for Organization White 1-Pack
- Price
- $4.95
- Rating
- 4.7/5
- Reviews
- 21,418
- Age
- 1y ago

SUNEE 3 Ring Binders 2 Inch 8 Pack Clear View Binders Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies White
- Price
- $29.43
- Rating
- 4.8/5
- Reviews
- 479
- Age
- 2y ago

SUNEE 3 Ring Binder 2 Inch 2 Pack Clear View Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies White
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 372
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
55
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
2%
- Avery37%
- Amazon Basics34%
- Samsill14%
- Cardinal7%
- SUNEE4%
- Office Essentials2%
- Open — no brand owns it (1 brand, 2%)
Demand
White Binder 2 Inch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 6.1×
Search terms
Top White Binder 2 Inch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white binder 2 inch13K/yr
- 2 inch white binders 3 ring clear view cover6K/yr
- white binders 2 inch6K/yr
- 2 inch white binder10K/yr
- white 3 ring binder 2 inch4K/yr
- 2 inch binder white5K/yr
- white 2 inch binder5K/yr
- 2 white binder3K/yr
- 2 white binders 3 ring3K/yr
- white 2 inch binders 3 ring3K/yr
Reviews and returns
What reviews say buyers love and hate about White Binder 2 Inch
We read the reviews and the return reasons for every product selling here.
“flimsy, not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Binder 2 Inch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









