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Wellness Journal

Fail

Demand is soft, at -33.8% this quarter, so Wellness Journal is a Fail.

Flapen Score
45
45 / 100
Ranks 239 of 426 Office Products niches · −2 vs the category median of 47
Market size
$71K/yr299K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
37%top-5 click share · 20 brands · 99 sellers

Flapen Score

Wellness Journal against its category

The dotted line is the Office Products average. Past it, Wellness Journal is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wellness Journal market on Amazon at a glance

Shoppers on Amazon United States searched for Wellness Journal 299K times last year and spent an estimated $71K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
1.2%
Market size, estimated
$71Ka year
Peak month
December2.9× the quietest month
Top search term
wellness journal109K searches a year

02 · Price

A sale here is worth $19.79.

Listings sell for $19.79 on average, from $6.53 to $38.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.79 that is $2K to $5K a year per listing.

Average price
$19.79inside the $15 to $100 sweet spot
Price range
$6.53–$38.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #803 within Personal Organizers. It carries 1,376 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#803in Personal Organizers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,376per listing
Listings tracked
43

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wellness Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

99

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

31%

  • Brand 117%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 66%

Demand

Wellness Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Wellness Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wellness journal109K/yr
  • health journal42K/yr
  • wellness planner32K/yr
  • health journal for women24K/yr
  • wellness journal for women33K/yr
  • health tracker journal12K/yr
  • health planner10K/yr
  • health journal tracker6K/yr
  • wellness tracker6K/yr
  • wellness journals for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Wellness Journal

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Document Organizing/Classification”
14%of negative reviews mention “Value For Money”
2.4%of orders come back
“It is a little pricey for what it is”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wellness Journal questions

Answered from the same tracked data.