wellness journal
Skip itSoft demand (-33.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.79avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$6.53–$38.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,376.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 299K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wellness journal is a $71K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
wellness journal market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $99K–$119K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #803
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 3.3%
- Avg brand age
- 30 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
99
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
37%
Top 20: 77%
Open market
31%
- &And Per Se17%
- Clever Fox14%
- Life & Apples12%
- 5 MINUTES A DAY11%
- Templatables9%
- Legend Planner6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
Top wellness journal search terms
- wellness journal109K/yr
- health journal42K/yr
- wellness planner32K/yr
- health journal for women24K/yr
- wellness journal for women33K/yr
- health tracker journal12K/yr
- health planner10K/yr
- health journal tracker6K/yr
- wellness tracker6K/yr
- wellness journals for women7K/yr
Top wellness journal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
And Per Se Wellness Journal Self Care & Daily Journal for Women Mental Health Planner with Habit Tracker Diet & Goals Undated Gift-Ready (Original Beige)
&And Per Se$15.154.6★328 rev
Wellness Journal - 90 Day Health Fitness Gratitude Mindfullness Wellbeing Habit Goals Diet & Food Tracker - A5 (Pastel Rainbow)
Templatables$14.773.8★191 rev
Wellness Journal Planner- Gratitude & Mindset Mental Health Journal Track Goals Sleep & Lifestyle Daily Self Reflection Self Care Journal Daily Positive Mindfulness Diary size A5 pink.
5 MINUTES A DAY$10.774.3★30 rev
5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Mental Health & Anxiety Guided Journal for Women Self Care Planner ADHD Planner with Mood Tracker (Beige)
5 MINUTES A DAY$10.754.7★271 rev
Life & Apples Wellness Journal for Women and Men Undated Daily Journal Food Log Meal Planner Fitness Tracker Habit Tracker Gratitude Diary and Health Goals Notebook - A5 Planner Lavender
Life & Apples$24.894.5★2,039 rev
Newest
by launch dateWellness Journal Planner- Gratitude & Mindset Mental Health Journal Track Goals Sleep & Lifestyle Daily Self Reflection Self Care Journal Daily Positive Mindfulness Diary size A5 pink.
5 MINUTES A DAY$10.7730 rev
Lanpn Self Care Journal for Women Self Love Guided Journals with Prompts Daily Reflection Wellness & Gratitude Planner 5 Minute Mental Health Notebook Mood Mindfulness Log 240 Pages
Lanpn$15.7097 rev
Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Forest Green)
Clever Fox$13.02157 rev
Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Aquamarine)
Clever Fox$13.09157 rev
Fitness & Food Journal for Women Undated 150-day Workout & Wellness Planner with Measuring Tape Pink Weight Loss Journal for Setting Goals Tracking Exercise Training Diet Progress (9.5*7)
Dapsang$11.53117 rev
Trending
90-day click momentum
&And Per Se Wellness Journal Self Care & Daily Journal for Women Mental Health Planner with Habit Tracker Diet & Goals Undated Gift-Ready (Forest Green)
&And Per Se$15.434.6★
Clever Fox Self-Care Journal Daily Reflection Notebook Mental Health & Personal Development Planner Meditation & Mood Log A5 (Turquoise)
Clever Fox$24.924.7★
Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Aquamarine)
Clever Fox$13.094.6★
Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Forest Green)
Clever Fox$13.024.6★
INSIDE THEN OUT Better Every Day Journal - Guided Daily Journal with 365 Pre-Dated Prompts for Self Love Reflection Growth Gratitude Wellness and Healing - Self Care Routine Gift for Women Men
INSIDE THEN OUT$38.394.7★
What buyers say about wellness journal
What buyers praise and complain about, mined from review topics.What buyers love
“Great for staying organized”
“clean design that makes it pleasant to use”
“Good quality”
“Useful, simple, helps you stay on track”
“I love the paper”
“Good deal”
“Just The Right Size”
“It's a nice color”
“Very helpful, and beautifully written”
“Its durable”
What buyers complain about
“It is a little pricey for what it is”
“Very small”
“All right there are a lot of flaws with this product”
“just don't really know what to write”
“I wonder if your company also might have a large-print selection for it”
“Pages upside down”
“I don't like that you have to write two pages everyday”
“Kinda corny prompts”
“I returned it because I didnt like the layout”
“False advertising”
Top return reasons
Common questions
- Is wellness journal profitable to sell on Amazon United States?
- The niche generates $71K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the wellness journal niche?
- 20 brands and 99 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in wellness journal?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 2.4%.
- When does demand for wellness journal peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the wellness journal niche?
- Listings span $6.53–$38.39; the average listing price is $19.79 (sweet spot $15–$100). The average incumbent carries 1,376 reviews — the moat a new listing must climb.