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Vintage Journal

Maybe

The top 5 brands take only 40% of clicks. But buyers convert on only 0.9% of searches, so Vintage Journal is a Maybe.

Flapen Score
52
52 / 100
Top 20% of 426 Office Products niches · +5 vs the category median of 47
Market size
$73K/yr434K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
26%top-5 click share · 44 brands · 84 sellers

Flapen Score

Vintage Journal against its category

The dotted line is the Office Products average. Past it, Vintage Journal is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vintage Journal market on Amazon at a glance

Shoppers on Amazon United States searched for Vintage Journal 434K times last year and spent an estimated $73K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
434K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
0.9%
Market size, estimated
$73Ka year
Peak month
December2.4× the quietest month
Top search term
grimoire journal124K searches a year

02 · Price

A sale here is worth $19.71.

Listings sell for $19.71 on average, from $7.08 to $89.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $19.71 that is $0 to $2K a year per listing.

Average price
$19.71inside the $15 to $100 sweet spot
Price range
$7.08–$89.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #541 within Personal Organizers. It carries 2,042 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
3.1%
Average rank
#541in Personal Organizers
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,042per listing
Listings tracked
81

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Vintage Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

84

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

26%

Top 20: 60%

Open market

55%

  • Brand 110%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Vintage Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Vintage Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grimoire journal124K/yr
  • leather sketchbook64K/yr
  • vintage leather journal41K/yr
  • leather notepad25K/yr
  • leather bound sketchbook18K/yr
  • leather bound journal for men16K/yr
  • large leather journal16K/yr
  • genuine leather journal13K/yr
  • handmade journal11K/yr
  • vintage sketchbook12K/yr

Reviews and returns

What reviews say buyers love and hate about Vintage Journal

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Paper Quality”
1.5%of orders come back
“Paper is very poor quality, very thin”
A buyer, on “Paper Quality”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Vintage Journal questions

Answered from the same tracked data.