Tul Planner

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

1.7%

Market size, estimated

$81Ka year

Peak month

January1.6× the quietest month

Top search term

tul notebook110K searches a year

Listings sell for $19.08 on average, from $6.97 to $41.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.08 that is $2K to $5K a year per listing.

Average price

$19.08inside the $15 to $100 sweet spot

Price range

$6.97–$41.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.8%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #403 within Planners, Refills & Covers. It carries 442 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

90%

Out of stock, average day

7.2%

Average rank

#403in Planners, Refills & Covers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

442per listing

Listings tracked

29

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months