tul planner
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Review moat
Great442.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$6.97–$41.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$81K$81K/yr · 249K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tul planner is a $81K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
tul planner market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $95K–$114K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #403
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 69%
- Out of stock
- 7.2%
- Avg brand age
- 38 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
46
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
16%
- TUL41%
- FeroniArt19%
- Yaridar9%
- Billtigif6%
- Getvow5%
- Yoment4%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -15.3% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 1.6×
Top tul planner search terms
- tul notebook110K/yr
- tul discbound notebook37K/yr
- tul planner39K/yr
- tul notebook system34K/yr
- tul notebooks8K/yr
- tul binder7K/yr
- tul discbound6K/yr
- tul notebook cover5K/yr
- tul calendar3K/yr
- tul system notebook404/yr
Top tul planner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt
FeroniArt$32.974.5★145 rev
TUL Custom Note-Taking System Discbound Notebook Junior Size Leather Cover Black
TUL$24.314.8★401 rev
Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11
Yaridar$12.764.6★218 rev
TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors
TUL$7.534.8★1,251 rev
TUL Discbound Notebook With Leather Cover Letter Size Narrow Ruled 60 Sheets Navy
TUL$39.125.0★8 rev
Newest
by launch date
2026-2027 Weekly Planner Refills for 11-Discbound Notebooks Jul 2026 to Jun 2027 Monthly Tabs 11-Disc Punches Letter Size 8-1/2 x 11
newestor$16.871,301 rev
Weekly Planner Inserts Undated Weekly Calendar Planner Refills for 11-Disc Letter Size Planners (8.5 x 11 Inch) | TUL Letter Staples ARC Notebook Levenger Circa Marta Stewart and NOTIQ Letra 11-Disc (XL1) Compatible
FeroniArt$15.42213 rev
newestor 2026-2027 Monthly Planner Refill for 11-Discbound Notebooks Jul 2026 to Dec 2027 Two Pages Per Month Letter Size 8-1/2 x 11
newestor$16.451,875 rev
2026-2027 Monthly Planner Refill Jul. 2026 - Dec. 2027 A4 Letter Size Planner Inserts for 11-Disc Discbound 8.5x11 18 Monthly Calendars with Colorful Laminated Tabs
Lovgiver$15.5749 rev
SKLENICE PU Leather Discbound Notebook 8.5 x 11 Disc Bound Planner Supplies with Discs 5 Tab Note Dividers & 60 Pages Wide Ruled Disc Planner for Work Travel Note Taking (Letter Size Rose Gold)
SKLENICE$24.7839 rev
Trending
90-day click momentumnewestor 2026-2027 Monthly Planner Refill for 11-Discbound Notebooks Jul 2026 to Dec 2027 Two Pages Per Month Letter Size 8-1/2 x 11
newestor$16.454.7★
2026-2027 Weekly Planner Refills for 11-Discbound Notebooks Jul 2026 to Jun 2027 Monthly Tabs 11-Disc Punches Letter Size 8-1/2 x 11
newestor$16.874.6★
2026-2027 Monthly Planner Refill Jul. 2026 - Dec. 2027 A4 Letter Size Planner Inserts for 11-Disc Discbound 8.5x11 18 Monthly Calendars with Colorful Laminated Tabs
Lovgiver$15.574.9★
MOSA BEAR Discbound Notebook 8-Disc Disbound Planner with Removable Pages 180 Pages Spiral Notebook Poly Cover Discbound Planner for Work Travel Note Taking(With Index Sticker) Purple A5
MOSA BEAR$9.944.3★
Fuutreo 8 Set Discbound Notebook Cover and Disc Set 8.5 X11.75 Inch Polyethylene Cover with Disc Suitable for Letter Size Fill Page for Work Meeting(Classic Color)
Fuutreo$25.474.5★
What buyers say about tul planner
What buyers praise and complain about, mined from review topics.What buyers love
“The pages are of great quality”
“Great paper”
“hole size is accurate”
“Easy to use”
“As advertised”
“Keeps me organized”
“Well made and sturdy”
“Durable”
“Great design”
“Affordable”
What buyers complain about
“Paper is considerably lower quality than real Tul paper”
“Poor Quality Control”
“This must be a cheaper one”
“The thickness is a tad too thin for me”
“However the band to keep the notebook closed broke within the first week of using”
“Doesn't look like product description/ picture”
“I really wish they had other colors in this pebble texture”
“Small note journal”
“Cheap materials”
“Thin flimsy”
Top return reasons
Common questions
- Is tul planner profitable to sell on Amazon United States?
- The niche generates $81K/yr across 29 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the tul planner niche?
- 16 brands and 46 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in tul planner?
- Top complaints mined from reviews: Paper Quality, Quality-Overall, Value For Money. The return rate is 1.8%.
- When does demand for tul planner peak?
- Demand peaks in Jan–Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the tul planner niche?
- Listings span $6.97–$41.05; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.