tul
Skip itSoft demand (-28.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$15.68avg listing price — sweet spot $15–$100
Price range
Good$6.97–$36.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,682.54avg incumbent reviews — the moat a new listing must climb
Market size
Okay$202K$202K/yr · 1.5M searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tul is a $202K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
tul market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $94K–$125K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #327
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
81
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
30%
Top 20: 74%
Open market
6%
- TUL68%
- Getvow10%
- Yaridar7%
- FeroniArt5%
- Cheericome3%
- LYAZLYAZLY2%
- Open — no brand owns it (8 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -28.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.5×
Top tul search terms
- tul1.1M/yr
- tuls317K/yr
- tul notebook accessories11K/yr
- tul junior notebook8K/yr
- tul junior6K/yr
- tul accessories7K/yr
Top tul products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_US
TUL$21.514.9★7,849 rev
TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12
TUL$18.234.8★6,025 rev
TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors
TUL$7.534.8★1,251 rev
TUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 Pens
TUL$17.574.6★598 rev
TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8
TUL$15.164.8★2,417 rev
Newest
by launch date
Weekly Planner Inserts Undated Weekly Calendar Planner Refills for 11-Disc Letter Size Planners (8.5 x 11 Inch) | TUL Letter Staples ARC Notebook Levenger Circa Marta Stewart and NOTIQ Letra 11-Disc (XL1) Compatible
FeroniArt$15.42213 rev
A4 TUL Discbound Lined Refill Paper 11 Disc Hole Punched Ruled Filler Paper Letter Size Refills Paper 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled 8.5 x 11 In
LYAZLYAZLY$10.0314 rev
Letter Size Cornell Notes Filler Paper - 11 TUL Disc Cornell Notes Loose Leaf Paper 50Sheets / 100Pages 8.5 x 11
Yaridar$9.7491 rev
Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11
Yaridar$12.76218 rev
Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt
FeroniArt$32.97145 rev
Trending
90-day click momentumA4 TUL Discbound Lined Refill Paper 11 Disc Hole Punched Ruled Filler Paper Letter Size Refills Paper 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled 8.5 x 11 In
LYAZLYAZLY$10.034.2★
TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8
TUL$14.994.7★
Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt
FeroniArt$32.974.5★
TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8
TUL$15.164.8★
TUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 Pens
TUL$18.184.8★
What buyers say about tul
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth writing”
“These are well made”
“Colors are bright”
“Good pens”
“Great Price”
“As advertised”
“they dont smear”
“Ease of use”
“Comfortable grip”
“Smoothness”
What buyers complain about
“Ink tapers off while writing”
“Paper quality is not great”
“they just wouldn't write”
“Poor quality,”
“could be a bit cheaper”
“They break easily”
“half dried out”
“very poor fit”
“Feels like thick plastic to be honest”
“They leak ink”
Top return reasons
Common questions
- Is tul profitable to sell on Amazon United States?
- The niche generates $202K/yr across 48 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the tul niche?
- 14 brands and 81 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in tul?
- Top complaints mined from reviews: Ink Leakage, Paper Quality, Writing Experience. The return rate is 1.1%.
- When does demand for tul peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the tul niche?
- Listings span $6.97–$36.18; the average listing price is $15.68 (sweet spot $15–$100). The average incumbent carries 1,683 reviews — the moat a new listing must climb.