Tul

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-28.3%

Conversion, latest week

0.9%

Market size, estimated

$202Ka year

Peak month

October5.5× the quietest month

Top search term

tul1.1M searches a year

Listings sell for $15.68 on average, from $6.97 to $36.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.68 that is $2K to $4K a year per listing.

Average price

$15.68inside the $15 to $100 sweet spot

Price range

$6.97–$36.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within Planners, Refills & Covers. It carries 1,683 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#327in Planners, Refills & Covers

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,683per listing

Listings tracked

48

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months