Tul
soft demand (-28.3% this quarter) — Tul doesn't clear our bar today.
Flapen Score
Ranks 268 of 426 Office Products niches · −3 vs the category median of 47
Is Tul profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Tul is a $202K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Tul: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.3% over the last 90 days and 0.9% of searches end in a purchase.
$202K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 48 products
Top Tul products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_US
- Price
- $21.51
- Rating
- 4.9/5
- Reviews
- 7,849
- Age
- 9y ago
TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12
- Price
- $18.23
- Rating
- 4.8/5
- Reviews
- 6,025
- Age
- 15y ago
TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors
- Price
- $7.53
- Rating
- 4.8/5
- Reviews
- 1,251
- Age
- 9y ago
TUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 Pens
- Price
- $17.57
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 3y ago
TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8
- Price
- $15.16
- Rating
- 4.8/5
- Reviews
- 2,417
- Age
- 9y ago
Trending
90-day click momentum
A4 TUL Discbound Lined Refill Paper 11 Disc Hole Punched Ruled Filler Paper Letter Size Refills Paper 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled 8.5 x 11 In
- Price
- $10.03
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 11mo ago
TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8
- Price
- $14.99
- Rating
- 4.7/5
- Reviews
- 3,634
- Age
- 9y ago
Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt
- Price
- $32.97
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 2y ago
TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8
- Price
- $15.16
- Rating
- 4.8/5
- Reviews
- 2,417
- Age
- 9y ago
TUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 Pens
- Price
- $18.18
- Rating
- 4.8/5
- Reviews
- 5,059
- Age
- 15y ago
Newest
by launch date
Weekly Planner Inserts Undated Weekly Calendar Planner Refills for 11-Disc Letter Size Planners (8.5 x 11 Inch) | TUL Letter Staples ARC Notebook Levenger Circa Marta Stewart and NOTIQ Letra 11-Disc (XL1) Compatible
- Price
- $15.42
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 6mo ago
A4 TUL Discbound Lined Refill Paper 11 Disc Hole Punched Ruled Filler Paper Letter Size Refills Paper 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled 8.5 x 11 In
- Price
- $10.03
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 11mo ago
Letter Size Cornell Notes Filler Paper - 11 TUL Disc Cornell Notes Loose Leaf Paper 50Sheets / 100Pages 8.5 x 11
- Price
- $9.74
- Rating
- 4.8/5
- Reviews
- 91
- Age
- 1y ago
Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11
- Price
- $12.76
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 1y ago
Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt
- Price
- $32.97
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
81
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
30%
Top 20: 74%
Open market
6%
- TUL68%
- Getvow10%
- Yaridar7%
- FeroniArt5%
- Cheericome3%
- LYAZLYAZLY2%
- Open — no brand owns it (8 brands, 6%)
Tul demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.5×
Top Tul search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tul1.1M/yr
- tuls317K/yr
- tul notebook accessories11K/yr
- tul junior notebook8K/yr
- tul junior6K/yr
- tul accessories7K/yr
What reviews say buyers love and hate about Tul
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Smooth writing”
“These are well made”
“Colors are bright”
“Good pens”
“Great Price”
What buyers complain about
52% of reviews“Ink tapers off while writing”
“Paper quality is not great”
“they just wouldn't write”
“Poor quality,”
“could be a bit cheaper”
Tul return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tul questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
