Travelers Notebook Passport

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

1.6%

Market size, estimated

$63Ka year

Peak month

January2.5× the quietest month

Top search term

passport size notebook37K searches a year

Listings sell for $16.00 on average, from $5.94 to $95.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $16.00 that is $0 to $2K a year per listing.

Average price

$16.00inside the $15 to $100 sweet spot

Price range

$5.94–$95.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.2%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #233 within Planners, Refills & Covers. It carries 1,564 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

99%

Out of stock, average day

0.4%

Average rank

#233in Planners, Refills & Covers

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

1,564per listing

Listings tracked

91

17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months