travelers notebook passport
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a small market ($63K/yr) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Price range
Great$5.94–$95.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Okay1,564.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 249K searches
According to Flapen's Amazon United States niche tracking, travelers notebook passport is a $63K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
travelers notebook passport market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $80K–$96K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 70%
- Out of stock
- 0.4%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
186
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
23%
Top 20: 63%
Open market
47%
- WANDERINGS17%
- newestor11%
- DESIGNPHIL9%
- Thenshop6%
- Robrasim5%
- Midori5%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -6.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.5×
Top travelers notebook passport search terms
- passport size notebook37K/yr
- passport notebook27K/yr
- passport size travelers notebook24K/yr
- pocket travelers notebook22K/yr
- passport size planner17K/yr
- passport journal13K/yr
- travelers notebook passport inserts16K/yr
- passport size notebook inserts14K/yr
- passport notebook inserts11K/yr
- pocket size travelers notebook9K/yr
Top travelers notebook passport products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thenshop Travelers Refillable Leather Journal Notebook Travel Diary Handmade Passport Travelers Journal for Men and Women with 3 Notebook Inserts Pen Holder Binder Clip(Dark Brown Passport Size)
Thenshop$25.374.6★185 rev
Midori Travelers Notebook (Refill 006) Passport Size Monthly Diary
Designphil$8.654.7★459 rev
Midori Travelers Notebook (Refill 007) Passport Size Weekly Diary
Midori Way$9.244.8★351 rev
WANDERINGS Dotted Passport Size Travelers Notebook Inserts | 3.5 x 5 (9 x 12.5cm) | 80 GSM Paper | 3 Hand-sewn Booklets/180 Pages | Travelers Notebook Refills for Journals Diaries Planners
WANDERINGS$9.024.5★2,565 rev
Robrasim Refillable Handmade Travelers Notebook Leather Travel Journal Notebook for Men & Women Perfect for Writing Gifts Travelers Small Size 5.2 x 4 Inches - Coffee
Robrasim$14.934.6★3,884 rev
Newest
by launch date
STAR VISTA Luciano Leather Pocket Journal Cover for 3.5 x 5.5 Field Notes or Moleskine Cahier Travel Passport Wallet with RFID Blocking 6 Card Slots Zipper Compartment 2 Notebooks & Pen Included
STAR VISTA$32.4114 rev
Moterm Travelers Notebook Refills Insert Set of 3(Grid Passport Size 100gsm)
Moterm$7.1538 rev
Thenshop Travelers Refillable Leather Journal Notebook Travel Diary Handmade Passport Travelers Journal for Men and Women with 3 Notebook Inserts Pen Holder Binder Clip(Dark Brown Passport Size)
Thenshop$25.37185 rev
Dwpetzo Clear Zipper Pocket for Travelers Notebook 4 Insert Passport Size Pouch Refill with 4 Elastic Bands for TN Accessories Paper Card Holder
Dwpetzo$8.5567 rev
Travelers Journal Notebook Accessories Kit Include Travel Kraft File Folder Zipper Case Pen Holder Binder Clip and Elastic Bands Travel Accessories Supplies(2 Pack Passport Size)
Mooliwe$11.85134 rev
Trending
90-day click momentumSTAR VISTA Luciano Leather Pocket Journal Cover for 3.5 x 5.5 Field Notes or Moleskine Cahier Travel Passport Wallet with RFID Blocking 6 Card Slots Zipper Compartment 2 Notebooks & Pen Included
STAR VISTA$32.414.0★
Hoiny 12 Pack Mini Pocket Notebook 3.5 X 5.5 Inch Lined Small Journals for Kids Colorful Cover Notepads for Traveler Students School Supplies 30 Sheets/60 Pages Memo Pad Tiny Note Book Bulk
Hoiny$6.904.8★
Wanderings Assorted Passport Size Travelers Notebook Inserts | Blank Lined and Dotted Pages | 3.5 x 5 (9 x 12.5cm) | 80 GSM Paper | Travelers Notebook Refills for Journals Diaries Planners
WANDERINGS$9.024.7★
Wanderings Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - Pocket/Passport Size - 3.5 x 5 - Durable 100% Cotton Fabric Planner Accessories
WANDERINGS$11.764.6★
aoaoway Refillable Leather Journal Handmade Purple Leather Notebook with Bookmark for Men & Women Vintage Notepad Sketchbook Perfect for Writing Gifts Travelers (Purple Passport)
aoaoway$16.034.6★
What buyers say about travelers notebook passport
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Accurate size as described”
“Good Value”
“As Described”
“paper is fine”
“Smooth Leather”
“love the green”
“easily portable”
“the folders help keep papers organized”
“Easy to use”
What buyers complain about
“Just too tight”
“but the paper quality is a bit lacking”
“Not as described”
“Not the best leather quality”
“Cheap made”
“It's a little expensive”
“Was indeed green even though I meant to buy a blue one”
“Not that thick”
“none fit not sure if its the material”
“The spine of this fell apart within a month”
Top return reasons
Common questions
- Is travelers notebook passport profitable to sell on Amazon United States?
- The niche generates $63K/yr across 91 tracked products. 6 of 17 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the travelers notebook passport niche?
- 50 brands and 186 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in travelers notebook passport?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Advertised Vs Actual Product. The return rate is 2.2%.
- When does demand for travelers notebook passport peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.5× the quietest.
- What does it cost to enter the travelers notebook passport niche?
- Listings span $5.94–$95.39; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 1,564 reviews — the moat a new listing must climb.