Trapper Keeper

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $705K a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

1.1%

Market size, estimated

$705Ka year

Peak month

August9.0× the quietest month

Top search term

trapper keeper1.1M searches a year

Listings sell for $21.37 on average, from $10.46 to $34.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $21.37 that is $21K to $27K a year per listing.

Average price

$21.37inside the $15 to $100 sweet spot

Price range

$10.46–$34.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$21K–$27K

Returns

3.4%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #88 within Binders & Binding Systems. It carries 3,288 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#88in Binders & Binding Systems

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,288per listing

Listings tracked

55

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months