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To Do List Sticky Notes

Fail

Demand is soft, at -15.4% this quarter, so To Do List Sticky Notes is a Fail.

Flapen Score
44
44 / 100
Ranks 268 of 426 Office Products niches · −3 vs the category median of 47
Market size
$74K/yr347K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
39%top-5 click share · 25 brands · 29 sellers

Flapen Score

To Do List Sticky Notes against its category

The dotted line is the Office Products average. Past it, To Do List Sticky Notes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The To Do List Sticky Notes market on Amazon at a glance

Shoppers on Amazon United States searched for To Do List Sticky Notes 347K times last year and spent an estimated $74K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
2.2%
Market size, estimated
$74Ka year
Peak month
January3.5× the quietest month
Top search term
to do list sticky notes53K searches a year

02 · Price

A sale here is worth $9.79.

Listings sell for $9.79 on average, from $5.03 to $21.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.79 that is $979 to $2K a year per listing.

Average price
$9.79under the $15 to $100 sweet spot
Price range
$5.03–$21.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$979–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #212 within Planners, Refills & Covers. It carries 1,731 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#212in Planners, Refills & Covers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,731per listing
Listings tracked
36

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top To Do List Sticky Notes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

29

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

39%

Top 20: 80%

Open market

37%

  • Brand 118%
  • Brand 216%
  • Brand 313%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

To Do List Sticky Notes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.5×

Search terms

Top To Do List Sticky Notes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • to do list sticky notes53K/yr
  • daily planner notepad45K/yr
  • task planner38K/yr
  • to do planner42K/yr
  • daily task planner26K/yr
  • task notebook for work14K/yr
  • daily organizer14K/yr
  • daily planner pad14K/yr
  • checklist planner9K/yr
  • to do journal10K/yr

Reviews and returns

What reviews say buyers love and hate about To Do List Sticky Notes

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Document Organizing/Classification”
23%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Not sticky enough”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common To Do List Sticky Notes questions

Answered from the same tracked data.