Is to do list sticky notes profitable to sell on Amazon United States?

The niche generates $74K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (44/100).

How competitive is the to do list sticky notes niche?

25 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in to do list sticky notes?

Top complaints mined from reviews: Adhesion/Stickiness, Paper Quality, Size-Overall. The return rate is 1.1%.

When does demand for to do list sticky notes peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 3.5× the quietest.

What does it cost to enter the to do list sticky notes niche?

Listings span $5.03–$21.88; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 1,731 reviews — the moat a new listing must climb.

to do list sticky notes

Skip it

Soft demand (-15.4% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Okay1,731.39

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.03–$21.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.79

avg listing price — sweet spot $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$74K

$74K/yr · 347K searches

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, to do list sticky notes is a $74K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 44/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

to do list sticky notes market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $78K–$98K; units × avg price
Conversion rate: 2.2%
Avg BSR: #212
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 6.2%
Avg brand age: 33 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

39%

Top 20: 80%

Open market

37%

Of a Happy Kind18%
Taja16%
ZICOTO13%
Mr. Pen7%
Two Tumbleweeds5%
Life Charge4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.5×

Open Trend

Top to do list sticky notes search terms

to do list sticky notes53K/yr -7.2%3.2% conv.
daily planner notepad45K/yr -16.2%1.4% conv.
task planner38K/yr -21.7%1.1% conv.
to do planner42K/yr -25.3%1.5% conv.
daily task planner26K/yr -24.2%1.8% conv.
task notebook for work14K/yr -12.1%1.3% conv.
daily organizer14K/yr +0.6%1.2% conv.
daily planner pad14K/yr -11.7%1.4% conv.
checklist planner9K/yr -9.3%0.8% conv.
to do journal10K/yr -23.2%1.5% conv.

All search terms

Top to do list sticky notes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

To Do List Notepad: With Multiple Functional Sections - 6.5 x 9.8 60 Sheets - Spiral Daily Planner Notebook - Task CheckList Organizer Agenda Pad for Work - Note & Todo List Organization Notebooks

Of a Happy Kind$7.984.8★3,161 rev

Taja To Do List Notepad - To Do List Notebook for Work with 52 Sheets 9.8 x 6.5 Undated Daily Planner Perfect for Daily Tasks and Goal Setting Notepad Suitable for Office Home & School - Greenery Sway

Taja$6.654.8★4,233 rev

Daily Planner Notepad with Hourly Schedule - ADHD Planner Time Block Planning Pad Desktop To Do List College Supplies - 6 x 9 - 50 Undated Sheets

Two Tumbleweeds$9.904.7★6,469 rev

Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green

Taja$6.534.6★2,299 rev

Beautiful To Do List Notebook - Aesthetic Daily Planner to Easily Organize Your Tasks And Boost Productivity - Stylish Undated ADHD Planner Gift and The Perfect School or Office Supplies For Women

ZICOTO$7.784.7★3,481 rev

Newest

by launch date

Daily Planner Notepad 5.5 x 8.5 Tear-Off Pad 70 Undated Sheets Focus-Enhancing Desktop Organizer with Hourly Schedule To-Do List for Work School (White Colorful 1 Pack)

Emblissom$8.9310 rev

10mo ago

Task Planner & Activity Log Notepad for Work Daily To Do List with Checklist Time Tracking & Notes 60 Pages 8.5 x 11 Letter Portrait Life Charge

Life Charge$14.69164 rev

11mo ago

Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute

Forvencer$5.03447 rev

1y ago

HQCME 12 Pads to Do List Sticky Notes 504 Sheets 3x4 Inch with Line Adhesive Memo 12 Bright Multi Colors Lined Self-Stick Note Pads to Do List Notepad Easy to Use for Home Office Notebook

HQCME$6.85182 rev

1y ago

ADHD Daily Planner Notepad for Neurodivergent Adults - Productivity Daily Planner Desk Pad & Task Management to Stay Organized and Focused Note Pad (Rainbow A4 Portrait)

Templatables$14.13217 rev

2y ago

What buyers say about to do list sticky notes

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification28%

“Great organizer”

Quality-Overall9%

“The overall construction is of a very high quality”

Paper Quality9%

“Great thick quality paper”

Ease Of Use8%

“easy to write on”

Color6%

“The colors are very vibrant”

Advertised Vs Actual Product5%

“Looks exactly as pictured”

Design-Overall5%

“Thoughtful design”

Value For Money4%

“Good deal”

Office Usability4%

“Its great for my office”

Size-Overall4%

“They are true to size”

What buyers complain about

Adhesion/Stickiness23%

“Not sticky enough”

Paper Quality8%

“The paper is thin”

Size-Overall6%

“Its also much larger than expecting though its worked out great for me”

Writing Experience6%

“Writing is is so small”

Value For Money5%

“not enough pages for the price”

Print Quality3%

“Those some of the printing for the bullets seem faded”

Thickness3%

“Its too thin”

Double-Sided Printing2%

“I took stars off because it says this is printed on both sides”

Quality-Overall2%

“Not quite gift quality though”

Functionality-Overall2%

“Nothing works”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product11%

Value For Money6%

Design-Overall5%

Adhesion/Stickiness5%

Paper Quality4%

Quality-Overall3%

Functionality-Overall3%

Color3%

Print Quality2%

Common questions

Is to do list sticky notes profitable to sell on Amazon United States?: The niche generates $74K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (44/100).
How competitive is the to do list sticky notes niche?: 25 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in to do list sticky notes?: Top complaints mined from reviews: Adhesion/Stickiness, Paper Quality, Size-Overall. The return rate is 1.1%.
When does demand for to do list sticky notes peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 3.5× the quietest.
What does it cost to enter the to do list sticky notes niche?: Listings span $5.03–$21.88; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 1,731 reviews — the moat a new listing must climb.